Trent Anderson’s Post

One consideration for advertisers who are looking to utilize podcat advertising is the audience demographics of the podcast. Advertisers want to ensure that the podcast’s target audience matches their target audience. For example, if an advertiser is promoting a product for young adults, they would look for podcasts that cater to that demographic. Advertisers typically analyze the podcast’s audience size, age, gender, location, and interests to determine if it aligns with their target audience. Demographics play an important role in ensuring that podcast advertising is as productive as possible. #podcast #podcastadvertising #roi #advertising #partnerships #brand #podcastmanager #podcastmarketing

📊 Data, data, data! In this snippet from the Pineapple Perspective podcast, Justin shares golden advice on leveraging data for micro-targeted marketing. Key takeaways: ‣ Access and analyze your location data ‣ Segment audiences by demographics ‣ Tailor messaging for specific segments ‣ Choose platforms based on target audience But this is just the tip of the iceberg! 🏔️ Want more insights on driving local business success through digital marketing? Check out the full episode with Justin Ulrich and Troy Hooper from Pepper Lunch. What's your biggest challenge in accessing or utilizing customer data? Share below! #LocalMarketing #DataDrivenMarketing #DigitalStrategy

Tap into the power of podcasts for your advertising strategy! 🎙️ With their broad reaches and engaged audiences, podcasts offer unique opportunities to connect with diverse demographics. By translating content and showcasing diverse perspectives, you can effectively engage with a broader range of listeners. Don't miss out on this dynamic platform to elevate your brand and connect with new audiences! #PodcastAdvertising #PodcastMarketing #BrandElevation #PodcastEngagement

Tap into the power of podcasts for your advertising strategy! 🎙️ With their broad reaches and engaged audiences, podcasts offer unique opportunities to connect with diverse demographics. By translating content and showcasing diverse perspectives, you can effectively engage with a broader range of listeners. Don't miss out on this dynamic platform to elevate your brand and connect with new audiences! #PodcastAdvertising #PodcastMarketing #BrandElevation #PodcastEngagement

Too often brands try to solve a problem that doesn't exist. How do you build solid brand foundations? 8 dead-simple steps: Identify the problem Understand who has the problem Offer a distinctive solution to the problem Focus on the occasion, not on demographics Start with the liquid Explain the taste profile Taste Profile beyond the category Focus on the second sale. https://lnkd.in/eWYE3erS

Using segmentation in paid advertising can help you find audiences you didn't consider before! Segmentation is a tactic used by creating ads for specific demographics through the content, how it's targeted, and more. Find out more in this week's episode, wherever you get your podcasts!🎧 https://lnkd.in/gdZyUkzg #PaidAds #MarketingTactics #SegmentationTools #TargetedAdvertising #DigitalMarketing #SuccessStrategies#BuyerJourney #MarketingOpportunities

Too often brands try to solve a problem that doesn't exist. How do you build solid brand foundations? 8 dead-simple steps: Identify the problem Understand who has the problem Offer a distinctive solution to the problem Focus on the occasion, not on demographics Start with the liquid Explain the taste profile Taste Profile beyond the category Focus on the second sale. https://lnkd.in/eWYE3erS

Too often brands try to solve a problem that doesn't exist. How do you build solid brand foundations? 8 dead-simple steps: Identify the problem Understand who has the problem Offer a distinctive solution to the problem Focus on the occasion, not on demographics Start with the liquid Explain the taste profile Taste Profile beyond the category Focus on the second sale. https://lnkd.in/eWYE3erS

Lessons learned 😅 Staying on theme for this week with the upcoming podcast around lessons learned Certain content does well on different media platforms Social media loves quick videos as to longer ones I posted this video on YouTube yesterday as an experiment Created it for Instagram to add music and add some effects (just started using Instagram recently for this exact reason) and I was surprised with the amount of views and engagement from this video over some other high valued videos recently posted on that our YouTube channel Lesson learned here is that certain content will appeal to different demographics Make sure the content is relevant for your audience Have someone on your team that can help with the integration of social media into your business to help with branding and messaging And finally, do not pick up your Amazon boxes in your date night clothes 😅

Too often brands try to solve a problem that doesn't exist. How do you build solid brand foundations? 8 dead-simple steps: Identify the problem Understand who has the problem Offer a distinctive solution to the problem Focus on the occasion, not on demographics Start with the liquid Explain the taste profile Taste Profile beyond the category Focus on the second sale. https://lnkd.in/eWYE3erS