Thomas Butta

Thomas Butta

New York, New York, United States
7K followers 500+ connections

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About

As CMO, I have helped pioneering companies achieve the coveted leadership position of…

Experience

  • Airship Graphic

    Airship

    New York, United States

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    San Francisco, California, United States

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    Greater New York City Area

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    Menlo Park, California, United States

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    New York, NY

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    Boston, Massachusetts, United States

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    Raleigh, North Carolina, United States

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    New York, United States

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    Boston, Massachusetts, United States

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    New York, United States

Education

Publications

  • 5 Ways to Rise Above the Noise

    21Weeks.com

    One of the biggest obstacles for marketers today is finding impactful and lasting ways to rise above the noise. Everywhere you turn there is a relentless stream of content delivered through an unending variety of channels. No brand, company, or individual voice is immune...

    See publication

  • Onboarding

    The Huffington Post

    Have you ever wondered why some company cultures are stronger than others, or why some brand stories are crystal clear? Certainly there are many factors that contribute to the clarity of your company’s culture and brand, but one of the most important is how well you onboard people during their first critical days, weeks, and months.

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  • Simplicity and Complexity

    The Huffington Post

    Do you ever notice how good it feels when you experience the power of simplicity? It’s clarifying, even freeing. On the other hand, do you notice how heavy it feels when you’re experiencing complexity? It has a certain weight to it.

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  • The Truth Behind IBM’s Plans to Acquire Big Data Company, StoredIQ

    The Huffington Post

    If you were a fan of the band, The Police, you certainly remember the haunting song that featured the lyrics, “Every breath you take, every move you make, every step you take, I’ll be watching you.” That’s as good a way as any to explain why Big Data is such a big deal.

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  • The Allure of Symmetry

    The Huffington Post

    Last Wednesday was one of those rare days where everything lined up. 12/12/12. It doesn’t get more symmetrical than that. Everything did line up, didn’t it?

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  • Anchor and Hope

    The Huffington Post

    I recently dined at a ‘West Coast fish house’ in San Francisco called Anchor & Hope. It’s in a renovated turn-of-the-century artist’s warehouse. The food and ambiance were terrific, but the name of the place is what keeps me remembering it.

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  • Lincoln’s Way With Words

    The Huffington Post

    Have you seen Lincoln, Steven Spielberg’s epic movie staring Daniel Day-Lewis? Run — don’t walk — to your nearest theater. It’s a great film for all the reasons movie critics will tell you. I was particularly pulled in by the way Abraham Lincoln led during such a critical moment in American history.

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  • Inspiration

    The Huffington Post

    Did you ever wonder where ideas come from? Did you ever wonder how ideas get started? Did you ever wonder why ideas seem to come out of nowhere?

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  • Failure, Rejection, or Indifference

    The Huffington Post

    Which of the following potential outcomes do you believe is most damaging - failure, rejection or indifference?

    See publication

  • Belief: A Force Greater Than Inertia

    The Huffington Post

    What is the only force capable of standing up to inertia? What underlies a great organizational culture? What is the backbone of momentum? I believe that is belief.

    See publication

  • Failure, Rejection, or Indifference

    The Huffington Post

    Which of the following potential outcomes do you believe is most damaging - failure, rejection or indifference?

    See publication

  • Uncertainty: Are You Empowered or Disarmed by Ambiquity?

    The Huffington Post

    Do you embrace uncertainty or run from it? Does ambiguity motivate you or cause you frustration and discomfort?

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  • Subvert the Dominant Paradigm

    The Huffington Post

    It was a gathering of contrarians, a few hundred radicals hand-selected to come together to mash it up inside an inspiring art studio. These weren’t painters or sculptors. These were protagonists in the business world, protestors of the status quo — demonstrators, if you will, of a better way to build and run organizations. This was a gathering of change agents who drive new agendas all over the world — in big organizations and small, established ones and newbie’s. This event was called the MIX…

    It was a gathering of contrarians, a few hundred radicals hand-selected to come together to mash it up inside an inspiring art studio. These weren’t painters or sculptors. These were protagonists in the business world, protestors of the status quo — demonstrators, if you will, of a better way to build and run organizations. This was a gathering of change agents who drive new agendas all over the world — in big organizations and small, established ones and newbie’s. This event was called the MIX Mashup. Its stories can be found here.

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  • Chaos and Control

    The Huffington Post

    You’re probably familiar with Get Smart, the television series subsequently made into a movie. Its plot pitted the intelligence agency, CONTROL, against the terrorist forces of KAOS. It was set in a make-believe, make-me-laugh world that didn’t much resemble reality other than the contextual framing of good versus evil.

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  • A Building

    The Huffington Post

    Name the tallest building in New York City? For the past 10½ years it was the iconic Empire State Building. No more. As of last week, that honor belongs to the new One World Trade Center, now more simply known as 1WTC and previously known as Freedom Tower. It was a big news story here in New York. Did you hear about it?

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  • The Significance of Shanghai

    The Huffington Post

    I recently had the good fortune of spending time in Shanghai, China through the lens of a new, US-based venture. We were afforded an insightful peek into China at work, China at play, new China, old China. It was a fascinating experience that offered a variety of learnings.

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  • What is Transformation?

    The Huffington Post

    I recently read an article in The Economist about Jim Collins, the author of Built to Last, Good to Great, and, most recently, Great by Choice. The piece reviewed the merits of Collins’s overarching point of view — that greatness is largely a matter of choice and discipline — relative to other approaches including a transformative one. What surprised me wasn’t the comparison of disciplined and steady versus an aggressive agenda, but rather that transformation was painted with a ‘trash and burn’…

    I recently read an article in The Economist about Jim Collins, the author of Built to Last, Good to Great, and, most recently, Great by Choice. The piece reviewed the merits of Collins’s overarching point of view — that greatness is largely a matter of choice and discipline — relative to other approaches including a transformative one. What surprised me wasn’t the comparison of disciplined and steady versus an aggressive agenda, but rather that transformation was painted with a ‘trash and burn’ brush. It got me thinking: What do we know about transformation.

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  • The Road to Value (Part 2)

    The Huffington Post

    In “The Road to Value (Part 1)“ I revealed a powerful way to lead a changing or emerging industry by developing a roadmap that delineates the way to create and capture value in that industry. The post showcased market-based benefits to doing this leading work. It also referenced the internal value that could be gained inside the company designing the roadmap. Internal value is the focus of this post.

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  • The Road to Value (Part 1)

    The Huffington Post

    Much is written about value. Even more is said about it. Value just might be the most overused word in business today.

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  • Align for Success

    The Huffington Post

    Do you remember the popular book, Dress for Success? It sold millions of copies based on a simple concept: If you want to get ahead you need to look the part. And that starts with what you wear. Wardrobes were updated everywhere.

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Honors & Awards

  • Business Week 18th Annual Award for Excellence in Corporate Advertising

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  • CAD Society Leadership Award

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  • Case Study on Category Creation

    The Corporate Executive Board

    PLM category creation and PTC's leadership role vis-a-vis the PTC Value Roadmap became a permanent case study used by The Corporate Executive Board.

  • Fast Company "Fast 50" Reader’s Choice Award

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  • Finalist, Charles Coolidge Parlin Award

    American Marketing Association

    Finalist for American Marketing Association's Charles Coolidge Parlin Award (for most innovative use of market research as exemplified by the PTC Value Roadmap)

  • Houston Film Festival Platinum Award for Corporate Communications

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  • Industry Week’s Technology of the Year Award

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  • Web Marketing Association Best Integrated Online Campaign

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Organizations

  • Symbio

    Advisor

    - Present

  • Fortella

    Advisor

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  • Juvo Mobile

    Advisor

    - Present

  • Kustomer

    Board Advisor

    - Present

  • Teampay

    Board Advisor

    - Present

  • Smigin

    Board Advisor

    - Present

  • YSA

    Board Director

    - Present

  • Sapho (acquired by IBM)

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