Rory Kane 🏁

Hot Take… RIP #PLG, Long Live #SLG But before you throw shade, let me explain… 🔹 There are undoubtedly exceptions, I’m sure many will highlight monday.com, Freshworks, etc. 🔹 PLG works well for low ACV deals with low CAC… think SMB and mid-market customers. Target CAC payback <12 months 🔹 PLG is a fantastic top of funnel marketing channel for enterprise sales ⭐ But for 6-figure enterprise sales, you need enterprise salespeople pressing the flesh with customers

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck!  Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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Congrats to ZoomInfo on their launch of Copilot – a new solution for B2B sellers powered by AI & G2 data. 🎉🎉🎉 I enjoyed chatting with Calen Holbrooks during today’s launch event, discussing the challenges B2B sellers face and how solutions like Copilot are helping to change the game. Here are some of the points we covered: ⚡It's time for B2B selling to catch up to B2C – providing the type of personalization we see with Instagram ads. ⚡Sales teams are often relying on the ineffective spray & pray approach -- wasting time, money & frustrating those being targeted with irrelevant outreach. ⚡With only 5% of a B2B business’ ICP actively in market at a given time, a more tailored, targeted approach is required. ⚡AI-powered solutions like Copilot can help – with accurate data from G2 & ZoomInfo, so sellers can reach the right in-market prospect with the right message at the right time. ⚡This is just one example of how AI will shape the future of go-to-market. Another is connecting software buyers and sellers more seamlessly, pairing up the perfect match. At G2, we are doing this with our #AI assistant Monty. Congrats to our partners Henry Schuck, Bryan Law, & team, and thanks for having me today! If you missed it, you can catch the event on-demand & learn more about Copilot from Henry at the links below. 👇

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Want to transform the way your channel partners quote? Join Eran Gross (VP of Customer Success America) and Mohammed Fadel (Customer Success Manager) on Thursday, September 12, and discover game-changing strategies to streamline your process and fuel growth. Here's what’s coming your way: ✅ Channel Partner Playbooks: Watch how easily your channel partners can create complex quotes with DealHub’s custom playbooks. ✅ Salesforce Community + PRMs: See DealHub in action on Salesforce and other partner platforms. ✅ Success Story: Hear how one of our customers is crushing it by integrating DealHub with their PRM system. 🔜 Sneak Peek: Get a first look at our upcoming "Headless Quote" feature from Alon Lubin, CTO. This is one webinar you don't want to miss 🎉 Register here > https://lnkd.in/d3f4jvVK #ChannelPartnerSuccess #DealHubWebinar #SalesInnovation #NextLevelQuoting

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Today, Salesloft has been named a Leader in B2B Revenue Orchestration Platforms by Forrester. The Forrester report states, “Salesloft connects sellers and leaders to insights and action” and “Salesloft is a great fit for companies prioritizing a unified platform experience for their frontline teams and  looking for actionable guidance to drive resource performance and productivity.” I couldn’t agree more. After working with thousands of the most demanding brands, we know what it takes to help customers drive durable revenue growth, and it will not come from listening to conversations, AI-powered forecasting, or focusing on intent data alone. This market is fast-paced with AI-powered innovation, and it is key to partner with a provider that has the right vision and strategy for bringing these capabilities together in a unified solution to deliver a durable revenue engagement model. Salesloft is that partner. Our platform helps customers operationalize success by driving radical repeatability and consistency across all go-to-market functions, from first touch to renewal. Empowering users with prescriptive actions within adaptive AI-driven workflows is the key to unlocking productivity and efficient growth. The value customers extract from their use of our platform is how we measure our success. The fact that we have some of the largest and most well-respected companies in the world standardized on our platform, in addition to being recognized as a leader by Forrester, validates and solidifies Salesloft’s position as an innovator in revenue technology. #revtech #salestech #revops #salesops #revenueorchestration

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Check out this quick video how Altify Account Plans can help you find pipeline in existing accounts and help you GROW revenue.

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Ready to be a Mixmax pro?!?! Join us today at 11am PDT! Whether you're an SDR, AE, or CSM... We're covering all the best practices to how you can be most successful with Mixmax! Not using Mixmax yet, but curious... This masterclass is also for you 👈

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For Revenue Operations Directors, staying on top of market trends is essential. With the rapid growth of sales technology, evaluating RevOps tools has become more important than ever. A valuable resource for this is the HG Insights IT Spend Report, which helps identify spending trends and make data-driven decisions. In this article, key takeaways from the Sales and Marketing section of the report are highlighted, emphasizing the importance of investing in RPM software like Xactly. Read on: http://spklr.io/6043Q0w1

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“Lack of visibility is the enemy of revenue.” Joe Vitalone (Strategic Advisor, Extreme Networks) said this on a recent Clari webinar. And I couldn’t agree more. Without visibility, CROs and revenue leaders: - Miss critical deal insights that could help prevent slippage or loss. - Struggle to set accurate forecasts because they don’t have a full view of the pipeline. - Lose alignment as marketing, sales, and customer success aren’t operating from the same data. - Fail to spot revenue leaks early, allowing problems to grow unnoticed. Visibility isn’t optional for revenue professionals — it's a must-have.

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CRO and CMO Jessica Gilmartin shares a first-hand account of how Calendly revamped their lead routing, qualification, and GTM org. #plgplays #productledgrowth #revenueengine #valueengine #saas #saasgrowth #salesfunnel #buyersjourney #buyerenablement #gtm #saasbusiness #saasstartups #saasproduct #productmanagement #revops #leadconversion #businessgrowth #scalingup #revenuegrowth #revenuestrategy #gtmstrategy #revenueboost #monetization #revenuegeneration #productgrowth #customerengagement #customeracquisition #gtmmotion #gtmplays #customerjourney #plgstrategies #plg #slg #saleseffectiveness #bestpractices #expertadvice #customerrelationship #useracquisition #userengagement #useronboarding #customervaluecreation #productvalue #successstrategy #gtmomentum #gotomarket #valuecreation #bestpractices #customerfocus #customercentricity #saassales #saasmarketing #growthlevers #growthdrivers #leadmanagement #leadcapture #leadnurturing #leadrouting

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💜 Gainsight + Champion 💜 We just released a killer new eBook together on how to drive growth through your hidden customer champions. With many of us in the midst of 2025 planning, this book dives into the incredible growth engine right in front of us: our customers. The ebook has practical insights on empowering champions and learnings from top brands using Gainsight and Champion. I just re-read it myself, and it's giving me all sorts of light bulb moments (yes my phone just happened to take a 100% organic photo right when I finished reading it. And yes that is my thinking pose.) Check it out 👇

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Today’s CRO has two main responsibilities: (1) Predictably hit the company’s revenue number every time. (2) Boost the productivity of revenue-impacting employees. AI cuts across both of these responsibilities. Predictive AI unlocks revenue forecasts with pinpoint precision. This enables CROs to hold their team accountable down to the dollar. Generative and Descriptive AI offer critical opportunities to boost productivity. With the right balance of features, reps and leaders can accomplish more than ever. The bottom line: An AI strategy is essential.

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Thanks for the shout out UserGems 💎 Your signals should lead to TOFU efficiency vs Cold Outbound. That means it takes less activities, contacts and accounts to book qualified opportunities than your baseline. If that’s not happening. Then change your offer. Stop chasing. Find new signals.

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For those billing hourly, this is work that you are already doing that is lost to manual timekeeping. For those that work in a fixed fee model, this is work that is being missed to manual timekeeping. Stop trying to recreate your day, AI can and should do this for you. Get credit for the work you are doing using AI to automate your timesheet.

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“With AI, it’s all about Data” they say, What does that truly mean to you? 5 Salesforce + AI Data concepts To determine what CRM data would your AI need? 1. Top level entity data like • Account for Account 360 • Opportunity for Deal Coach 2. Related 2nd & 3rd level data, e.g. • Cases related to an Account -> 2nd level • Case comments for those cases -> 3rd Level 3. Filtering related data for AI relevance, like • Opportunities and Cases with Status of ‘Not closed’ for an Account 360 4. External / Non-Salesforce data such as • Product consumption/usage data for an AI generated Account Engagement Plan 5. Relevant fields from the above records i.e. • Text, especially long text, logged Email contents and typical fields • Id fields to help AI understand the data relationships Check out the video, And let me know what I missed Follow GPTfy and me for more content like this. #salesforce #gptfy #ai #aicloud #datacloud #datacontext #account360

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We're live today! I'm joining Steve Richard, Christopher Richards, Jeff Griggs, and Claude J. Werder to discuss the past, present, and future of sales enablement. During this webinar and Q&A, we're covering: 🔹 Evolving sales enablement from new business to revenue retention 🔹 The new roles of AI for sales and revenue functions 🔹 Combating the "tech creep" that can lead to seller frustration 🔹 Continuous sales onboarding to combat the forgetting curve 🔹 Making products and services relevant to specific verticals 🔹 The changing roles of sales leaders 🔹 The value and benefits of enabling beyond your sales team into your extended enterprise Register here:  https://lnkd.in/ewmzdeag  #SalesEnablement #Webinar #RevenueGrowth #RevUpRevenue Factor 8 Litmos Brandon Hall Group

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WE DON’T WANT TO REPLACE SDRS Agent Frank was never meant to replace your sales team. Sure, it can help you reduce some costs - for example, instead of hiring 2 new reps, you can just hire one and onboard Agent Frank - https://lnkd.in/e69mGgBG But the goal was always for Agent Frank to work WITH your team and enable them to focus on the best part of being an SDR: Closing deals 🚀

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Going live in one hour. https://lnkd.in/gnptPsMb

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