Ashley Graham

PR Benefits of Supporting Women’s Health Observances 🚺 Participating in health observances like "Menopause Awareness Month" in October offers powerful PR opportunities for organizations to align with critical social causes. Here’s why it matters: ✅ Enhancing Corporate Image: Showcasing your commitment to women’s health highlights diversity, inclusion, and corporate responsibility. ✅ Engaging a Key Audience: Women over 40 represent a growing and influential demographic. Start meaningful conversations that resonate. ✅ Boosting Employee Relations: Supporting menopause awareness fosters a more inclusive workplace culture, enhancing morale and loyalty. ✅ Gaining Media Attention: Events and content tied to Menopause Awareness Month can attract positive media coverage, aligning your brand with important causes. ✅ Building Customer Loyalty: Consumers want brands supporting social causes, especially those advocating wellness and equality. If your business wants to make an impact this October or around health initiatives, let’s strategize! Contact our team today: [email protected] #PR #MenopauseAwareness #WomensHealth #CorporateResponsibility #InclusiveWorkplace #MediaRelations #CustomerLoyalty https://lnkd.in/gr36Hnwd

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A haunted house but for a PR client... 👻 A haunted house, but you only hear from your publicist once every few weeks. If you aren't hearing from your publicist, that means you're missing media opportunities. The news cycle moves fast and there are constant opportunities to get featured! It's your publicist's responsibility to be in the loop & communicate. 👻 A haunted house, but you have to pay $10,000 to be quoted in Forbes. Immediately NO! You don't have to pay to be featured in any top tier media outlet. There's a reason why it's called EARNED media - you gotta earn it! 👻 A haunted house but the only way to see results is to pay influencers. There are plenty of nano influencers who are HAPPY to accept free product. Nano influencers are our favorite group to work with - they have a small, yet engaged, audience that trusts them! They're often influential offline, and talk about your products with their friends and family. Have you ever experienced these spooky moments from your PR company? Time to stop being scared and be with a PR company that will treat you right 😉. Click the link to book a time to chat https://lnkd.in/eVRENPbX !

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What's possible when a strong purpose intersects with a powerful story? In my recent Presidio Graduate School talk, I spoke about how storytelling can turn missions into movements. Which begs another question: why are you still investing in brand comms and content with no shelf life? Contact me to find out how our LOUPE impact storytelling process can engage audiences and drive growth for your impact-driven brands, products, or programs: [email protected] #sustainability #storytelling #sdgs #esg #brandstorytelling #upcycled #purposedriven #changemakers #documentary #filmmaking #storytelling #sustainablepackaging #climatesolutions #sustinablebusiness #sustainablebrands #businessforgood #triplebottomline #purpose

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Women nonfiction authors, if your book or message provides education, information, entertainment, or inspiration, you're bookable to Media. You deserve to take up space. You deserve to take up time. You are worthy of media attention. #media#bookmarketing#marketing#women#womenwriters#womenleaders#publicity #womeninmeida#authormarketing#womeninmedia

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Leading Media Expert Michael Levine Urges a National Effort to Keep the Memory of September 11 Alive A Startling 93% of Americans Over 30 Recall Where They Were on 9/11, Yet Remembrance Fades Among Younger Generations. Los Angeles, CA – September 10, 2024 – Renowned media expert Michael Levine is calling for a national effort to strengthen the collective memory of the September 11, 2001, terrorist attacks. A survey revealed that 93% of Americans over 30 years old vividly remember where they were or what they were doing when they learned of the attacks. Levine emphasizes ensuring younger generations remain deeply connected to this defining historical moment. As the nation approaches the 23rd anniversary of 9/11, Levine points to data from 2016 showing that over three-quarters of American adults named the tragic day one of the most important historical events of their lives. However, as time progresses, Levine warns that the intensity of the nation's remembrance is at risk of fading, particularly among those too young to experience the event firsthand. "It's not just about remembrance; it's about the lessons we take from that day," says Levine. "A national effort to preserve and pass down the significance of September 11 is crucial. We owe it to future generations to ensure they understand both the heartbreak and the resilience that followed." Levine calls on media outlets, schools, and community organizations to unite in reigniting conversations around 9/11, advocating for annual nationwide moments of reflection, education, and storytelling. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Michael Levine is one of the country's most prominent media experts over the last three decades and a bestselling author who has written 19 books, including five best sellers. Mr. Levine was born in New York City and was in the city during the September 11 attack. He was born and raised 2 1/2 miles north of the World Trade Center and is one of the few Americans alive who had the distinction of watching the World Trade Center be built twice. ------ www.BoundlessMediaUSA.com

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I’ve been thinking a lot about “trust” lately… especially in the wake of a really divisive election. I work in the podcast space. And to me, podcasting is all about trust-building. In fact, I think podcasting can be one of the most powerful trust-building tools in the world when done well. I’ve heard this countless times from some of my favorite podcasters: “It’s crazy! People come up to me in the grocery story and tell me they love my podcast and that listening to it makes them feel like they know me!” It’s because they DO feel like they know you! How? Because you consistently share pieces of yourself every week with them. Whether that’s your knowledge and expertise or your personality, convictions, opinions, etc — Of course they feel like they know you! You’re building familiarity and trust with them. And seriously… what greater currency is there than that in 2024? In a time where so many of us are looking for leaders that we can trust. My friend and client Harris III talks often on his podcast about the global leadership crisis we are currently facing. And I'm certainly not here to debate who the better leader is/was/will be, etc. Only to acknowledge what I think many of us are feeling and responding to — and that is that there is an overwhelming trust deficit in our nation and world. We just want to know who we can really trust. ------- If you’re thinking about starting (or re-starting) a podcast in 2025, DM me. If you already have a podcast and you’re feeling stuck with it, DM me too.

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Lead with empathy in your communications with the media. Be mindful of what people are going through. It’s true – the journalist recovering from the recent hurricanes isn’t worried about which product announcement or CEO hire they’re going to cover next. Or the one grieving the anniversary of a national tragedy may be taking the day off to reflect instead of combing through their inboxes. Media are taking it moment by moment, just like you and me. Read the room and check in on your media partners – everybody could use some extra light these days. #publicrelations #teamwork #strategy #empathy

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Newsletter Drop Don’t forget to check your email for today’s newsletter! What’s on tap: ➡ We have methods and principles ➡ New surprises for the toolbox 🧰 ➡ Donuts and burritos are in the news 🍩🌯 ➡ Meet Samson 🐶 www.attnseek.com/subscribe #attnseek #attentionseeker #PRMethods #communications  It makes my day when you reshare! 

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Comms Consultants: Don't let your pipeline dry up. It sounds obvious but it's an easy mistake to make. - You have a full roster. - You're hitting your numbers. - You're rocking & rolling with client deliverables. You're so focused on the work, new business takes a backseat. → I made this mistake when I started my strategic consultancy. I had several awesome clients and was exceeding my monthly numbers. Then: - One project ended. - A client had budget cuts. - I needed to rev the engine back up. But, I hadn't been nurturing my network. → And, it takes time to turn the faucet on. Plus, I never want to be that transactional guy. → You know, the one who shows up only when they need something. It's not my brand. Not who I am. For me, it's all about providing valuable insights, being helpful, and remaining top of mind. Here's how I do it: - Share knowledge on LinkedIn - Provide insights via targeted newsletter - Stay close with those who know/trust me most - Regular engagement with my network and community Most importantly... Don't focus on selling your services → Focus on *solving client problems*

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News organizations seem to be crying "do as I say, not as I do." Admittedly, I'm somewhat amused by the conundrum media companies find themselves in. NPR, The New York Times and NBC News have all been in the news lately for related issues. Traditionally, their bread-and-butter (and mine when I was a journalist) has been to get disgruntled employees to discuss issues inside companies to bring to public attention. That often includes people who've been fired or get fired for speaking to the press without permission. But when these issues are related to their own organizations, these aggressive practices are just fine? Believe me, I've worked as a business reporter as well as at non-media companies so I've lived both sides of this issue. But there is a certain hypocrisy attached to a business model that relies on others breaking ranks and disclosing issues when they squash their own employees for doing the same. So what's the answer? On both sides of the equation, it's a willingness to listen to the concerns of employees and leaders throughout an organization and see where gaps may exist and fixes can be applied. It is true what Brian McGrory of Boston University says that news companies "can't be run by a committee of a thousand." But these are not your stereotypical businesses that can and should use strong-arm tactics to keep the newsroom in line. Reporters, by definition, are conditioned to succeed by doing the exact opposite. #media #leaks #PR #leadership

October is #BreastCancerAwarenessMonth, and today, the American Cancer Society released our biennial update on breast cancer occurrence and trends in the US. The new report finds that more than 300,000 women are expected to be diagnosed with breast cancer this year alone. And, breast cancer rates continue to rise at a faster pace in women younger than 50 years of age, compared to those 50 or older. I couldn't be prouder to be part of an organization that is committed to providing and expanding access to critical resources and research for all. View the full Breast Cancer Facts & Figures 2024 report at cancer.org/breast-cff-2024 and learn how you can involved in your local Making Strides Against Breast Cancer event https://lnkd.in/eN5dbwYg.

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The last thing a CMO or Venture Capitalist wants is for their PR team to dip their toe in the water when it comes to targeting a specific market. You only jump in the water when you know how to swim.

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I wrote a book that brings in $3,000,000 of value each year. Which has nothing to do with my skill as a writer... And everything to do with: Marketing. Here's the reason most artists starve: Nobody knows they exist. Obscurity is the most important battle every creative, entrepreneur, and business must overcome. Luckily, thanks to social media, it's never been easier to get the word out... Unfortunately, most of my competitors were “artists” and too proud to learn marketing. They just put out a book and hoped it would magically find an audience. Here’s the truth: If you build it, they probably won’t come. You've got to get out there and make people aware of what you do and how it can serve THEM. If you’re in business and want to get the word out… Learn to: 1. Write Amazing Copy 2. Design Great Pictures 3. Create Incredible Videos Then, publish every single day to all the different social platforms. I guarantee within 12-months your business will look fundamentally different. BONUS TIP: This right here is the magic secret-sauce of making money as an author. Listen, unless you're an extreme outlier, you won't generate meaningful money from the sales of your books alone. BUT, you can make a surprising amount of money by funneling the readers of your books towards other (higher ticket) offerings. Think of your book simply as a gateway drug to discovering your other products/services. Create a compelling funnel that delivers massive value to your audience, and your book (though it might only get read by a couple thousand people) will make you A LOT of money. Don't publish until you have this funnel in place. Here's a peek at our funnel: The book drives dozens of investors into our funnel every month. About 30% of them invest with us over a 2 year period. Average investment amount is ~$75,000. So: ((12 investors/month * 12 months) * 30%) * $75k = $3,240,000 invested/year All because of the book. *** Got questions about how to use a book to help grow your business? Let me know.👇 *** Amazing image from Pejman Milani

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As the holiday season wraps us in its warm embrace, it’s the perfect time for authors to sprinkle a bit of magic into the world. 🎁✨ How? By transforming the traditional book giveaway into a heartfelt act of giving back. Here are three creative ways to do just that: 📚 One for You, One for the World: Host a giveaway where for every book won, another is donated to a library or charity of the winner's choice. It’s a win-win that spreads joy far and wide, doubling the smiles with each turn of the page. 🎄 Nominate a Cause: Encourage participants to nominate their favorite organizations when entering your giveaway. Select a winner and donate a set of your books in their name. It’s a beautiful way to honor your readers and support causes close to their hearts. ❤️ Books as Bridges: Create a campaign where your readers can purchase a book at a discounted rate, and in turn, you'll donate a matching copy to an organization that aligns with the themes of your writing. It’s a way to build bridges between your stories and the lives they touch. This season, let’s reimagine the spirit of giving. It's not just about the stories we share but about the communities we nurture and the lives we enrich. As an author, your words can be gifts that keep on giving long after the holidays have passed. #Marketing #Leadership #Author #Publishing #ThoughtLeadership

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🎙️ Episode Live Now! 🎙️ I had the pleasure of interviewing Stacy Huston from SixDegrees.Org . 🌟 We delved into the importance of marketing and storytelling for non-profits, and how collaboration can amplify their impact. And yes, we even touched on the legendary Kevin Bacon and the 'Six Degrees' concept that has empowered countless causes! 📅 The episode is live now! Subscribe to the Startup FailWisdom Podcast and join us on this insightful journey. #NonProfit #Storytelling #Marketing #Collaboration #failwisdom #SixDegreesOfKevinBacon #Podcast #StartupFailWisdomPodcast #KevinBacon

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