Mastering PR: Impact, Authenticity, and Connection in the Modern Age
Ashley Graham
Human-Centric PR For High Growth Thought Leaders at The Conscious Publicist® | Thought Partner, Journalist + Speaker | Host of The Conscious Publicist® Podcast
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As mentioned in the previous edition, I would like to dedicate this week's message to PR and media.
I have a unique pulse on the PR space in the modern age. Integrating PR goes beyond mere processes and strategies; more importantly, it revolves around the message's impact and how it fosters public connection and rapport. After all, it's called Public Relations for a reason, and the surge in entrepreneurship over the years has somewhat diluted the true essence of PR.
You see…
Gone are the days of the “We can get you featured in XX” DM's and emails.
This approach is not PR; it's advertising.
The main point of this example is to recognize that PR is not about where you've been featured; it's about what, why, and how. Your audience is and should always be at the heart of your PR efforts, and if nurtured correctly, your influence can extend far beyond a single feature, and I'm here to show you how. Here are a few questions to ask yourself to assess your PR positioning.
In what ways do you IMPACT the lives of your audience?
Why are YOU the perfect expert or business to be featured in the media?
How do you SERVE the audience in your story and message?
Additionally, I'd like to leave you with a few actionable tips for your PR efforts that bring attention to the area that matters the most… your audience:
Tell Your Story: Concentrate on what makes your story and journey unique. Personal stories often resonate more deeply than generic, by-the-book messaging. This is how you connect with your audience beyond the story.
Engage Authentically: Cultivate genuine relationships with your audience and the media. Engage in meaningful conversations and see what opportunities can arise from that approach.
Stay Consistent: Maintaining consistent messaging across all platforms strengthens your story and brand, making it more recognizable for your ideal audience. More so, be diligent in your PR efforts. You'll have a long-term impact the more consistently you are nurturing and facilitating your PR.
Monitor and Adapt: Keep a close watch on your PR efforts' impact and always implement new approaches. Be prepared to adapt your strategy based on responses, feedback, and results.
Lastly, I had the opportunity to share my thoughts on PR through two different media platforms, which I've included in The Exclusives below. I discussed how to utilize thought leadership in your PR and media strategy and shared some hidden tips and tricks on staying unique and relevant throughout the process. Enjoy!
With love & gratitude,
Ashley Graham
This newsletter was curated with ♥.
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🎙 Tune into our most downloaded episodes on PR and Thought Leadership:
“The Connection of Self-Mastery, Voice Activation, and The Conscious Voice in Public Relations and Thought Leadership” — Tune in here.
“Ideation to Transformation: PR as an Activation for Personal and Business Transformation” — Tune in here.
🎙 Our new ongoing series, ‘Grief as Your Guide’, has launched today! Tune into our first episode, “Navigating Grief as a Guide in Thought Leadership with Marisa Donnelly ” here.
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