Marissa Eigenbrood’s Post

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Book Marketing & Publicity Expert | President & Partner of Smith Publicity | Public Relations for Thought Leaders & Authors | Over 75,000 media placements & counting.

As the holiday season wraps us in its warm embrace, it’s the perfect time for authors to sprinkle a bit of magic into the world. 🎁✨ How? By transforming the traditional book giveaway into a heartfelt act of giving back. Here are three creative ways to do just that: 📚 One for You, One for the World: Host a giveaway where for every book won, another is donated to a library or charity of the winner's choice. It’s a win-win that spreads joy far and wide, doubling the smiles with each turn of the page. 🎄 Nominate a Cause: Encourage participants to nominate their favorite organizations when entering your giveaway. Select a winner and donate a set of your books in their name. It’s a beautiful way to honor your readers and support causes close to their hearts. ❤️ Books as Bridges: Create a campaign where your readers can purchase a book at a discounted rate, and in turn, you'll donate a matching copy to an organization that aligns with the themes of your writing. It’s a way to build bridges between your stories and the lives they touch. This season, let’s reimagine the spirit of giving. It's not just about the stories we share but about the communities we nurture and the lives we enrich. As an author, your words can be gifts that keep on giving long after the holidays have passed. #Marketing #Leadership #Author #Publishing #ThoughtLeadership

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Shanna Hocking

I help universities develop leaders, strengthen workplace culture, and advance fundraising | Author, ONE BOLD MOVE A DAY | Keynote Speaker | LinkedIn Top Voice | HBR Contributor | Mother

1w

Marissa, these are such lovely ideas—thank you!

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