Terri Mock

🗞️ New report: the Ecosystem Marketplace #SOVCM2024 launches today, with the latest #VCM insights and analysis. Key findings include: - After a peak in 2021, VCM volume and value have contracted - While the market contracted as a whole, not all project categories followed that trend - Despite a drop in volume, VCM buyers continue to seek out projects with added co-benefits, and the number of credits traded from projects with #cobenefits has increased - Market actors cited lack of guidance as a key factor keeping them on the sidelines in 2023 We know that voluntary #carbonmarkets must have integrity. Integrity builds trust and confidence, and trust and confidence builds scale. Consistent direction and support from policymakers and standard setters alike is needed to give companies the confidence to use #carboncredits with integrity, mobilizing climate finance while making progress towards #netzero goals. 📗➡️ VCMI's Claims Code of Practice ensures integrity on the demand side, meaning that companies use carbon credits in addition to – not instead of – decarbonization and make credible claims. ✅➡️ The Integrity Council for the Voluntary Carbon Market (ICVCM)'s Core Carbon Principles ensure integrity on the supply side. This means that carbon credits represent real, verified GHG reductions and removals, and apply robust environmental and social safeguards. Voluntary #carbonmarkets could unlock $50 billion by 2030 and accelerate a global net zero transition. VCMI calls on standard setters to work with us to address governance gaps with us and mobilize demand. Download the report: https://ow.ly/Eqqg50S2i67 Forest Trends Association

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For many research agencies and platforms, the idea of hiring a full-time marketing team may seem daunting or financially unfeasible. Enter the fractional CMO – a flexible, cost-effective solution that can drive revenue growth, enhance brand awareness, and ensure a consistent brand image. But what exactly is a fractional CMO, and how can they propel your business forward? https://lnkd.in/dDkC5RKe #MRX #InboundMarketing #B2BMarketing #FractionalCMO #BrandGrowth

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Unlocking Market Secrets: A Startup’s Guide to Effective Market Research: https://lttr.ai/AVTWB #MarketResearch #Startup #CustomerInsights #CompetitiveAnalysis #BrandDevelopment

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Multi-Touch Attribution (MTA) is a useful (and necessary) tool for credit distribution across marketing channels, but as Ron Jacobson shared on the latest Humans of Martech podcast, it has critical gaps in its capabilities as the ONLY measurement solution you leverage. While MTA helps marketers understand what happened, it doesn’t explain why something happened. This is where the need for a broader measurement approach becomes essential. Key takeaways from the podcast: MTA excels at credit allocation: It’s great for tracking which touchpoints contributed to a conversion, helping marketers assign value across different channels. MTA doesn’t establish causality: While it provides insights into what happened, it cannot explain why those results occurred, making it insufficient on its own for deeper optimization. Understanding ‘why’ requires more: Marketers need to pair MTA with methodologies like testing or Marketing Mix Modeling (MMM) to uncover the real drivers of performance and make more informed media investment decisions. Causality is critical for growth: If we only look at MTA, we risk optimizing for what gets credit, not what drives real, incremental results. By layering MTA with causal methods, marketers can move beyond credit distribution and start making smarter, data-driven decisions. Catch the full episode below.

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Did you miss anything? This week our CEO, Chris Allan, recently shared some invaluable insights on how CMOs and CFOs can move beyond cost management to foster true collaboration. https://lnkd.in/eyZZFXU5 This week's article breaks down exactly how agencies can use AI to innovate in advertising to help improve creative development, optimize media buying, enable personalization at scale, and streamline workflows. Read in full: https://lnkd.in/eQyNhYjc Our monthly newsletter is out now for its first edition giving you all the biggest industry news of the month and keeping you up with all things Adludio. Check it out: https://lnkd.in/eutiAcJf #aiadvertising #adtech #adludio

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📑 AI is Reshaping the Business Landscape Stanford University’s latest AI Index report is a goldmine for marketers and business leaders. Spanning 500-plus pages, it offers an objective, big-picture view of the complex AI landscape. We have summarized this 10 key highlights and trends from the report to help shape your marketing agenda. To fully grasp the sweeping impact of AI across industries, marketing strategies, and societal domains, I encourage you to read the full report analysis on our blog. Get ahead of the AI revolution - explore our breakdown of the AI Index Report's top insights for marketing leaders in this article by clicking here: ⬇ https://lnkd.in/gnn4yDp2 By staying informed about the latest AI capabilities and trajectories, you'll be better positioned to capitalize on the potential of this technology. #AI #DigitalTransformation #MarketingTechnology #BusinessStrategy #StanfordAIIndex

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With longer sales cycles, group decisions, and different emotional drivers, B2B has some important distinctions from B2C. To excel at B2B marketing, it’s just as essential to understand the similarities between the two, as MarTech explains.

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Tilt Publishing authors are bringing their expertise to #CMWorld next week, with two workshops you won’t want to miss: 🛠 Workshop 1: Optimizing Content Strategy for Effective Go-to-Market (GTM) Planning Led by Pam Didner, this session will help you refine your content strategy to align with your GTM goals. It’s a game-changer for marketers looking to connect the dots between strategy and execution! Pam's newest book series (The Modern AI Marketer in the GPT Era) are available now. 📊 Workshop 2: Measure the Impact and Value of Your Search Optimization Discover how to accurately assess and communicate the ROI of your search efforts, with this session led by Brian Piper. Perfect for marketers who want to tie their SEO performance to real business outcomes! Whether you're refining your GTM strategy or boosting SEO results, these workshops are designed to give you actionable insights. If you are interested in Pam's newest book series (The Modern AI Marketer in the GPT Era) or Brian's latest tome (Epic Content Marketing for Higher Education) be sure to check out the Tilt Publishing Featured Authors page for more info. #ContentStrategy #SEO #GoToMarket #ContentMarketing #TiltPublishing

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Ready to take your market research game to the next level? 🚀 We've got the scoop on the 11 best AI tools for 2024 that will transform your insights into actionable marketing strategies! 🤖 Here's sneak peek:  1️⃣ Clootrack: Leverage AI-driven analytics to uncover deep customer insights and track brand performance across various channels, helping you make informed marketing decisions! 2️⃣ Gong: Specializing in revenue intelligence, this platform analyzes sales conversations and customer interactions to enhance sales strategies and market understanding. 3️⃣ SurveyMonkey: Harness the power of AI to create smarter surveys that deliver actionable insights faster than ever! Want to discover the full list and unlock the potential of AI in your market research?👉 https://lnkd.in/gzjZBA75 #AI #AITools #MarketResearch #AIMarketResearch #Technology #BusinessGrowth #CX #CustomerExperience #Clootrack

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Welcome new followers! The coverage and conversation surrounding my inaugural co-branded research with Datos, A Semrush Company has been astounding. Be sure to download your copy of the free white paper here: https://lnkd.in/ejE7qWCa I've got a ton of exciting new research coming in the next two months. Whether you're following Sonata Insights for my social media analysis or my growing portfolio of research on AI and marketing, I've got you covered: 🇨🇳 Which APAC digital behaviors will cause the biggest changes in US marketing strategies? 🤖 How are marketers implementing AI for creative production and optimization? 🛒 Where do retail media and creator marketing intersect—and what are the opportunities? 📺 How do consumers feel about AI-created advertising? And be sure to catch me (aka chief analyst Debra Aho Williamson) on-stage this fall at Shoptalk Chicago, Ascendant Network's Ascendant10 and RMN Boot Camp, as well as AMA Puget Sound! ******* Hi, I'm Debra Aho Williamson - founder and chief analyst at Sonata Insights. DM me to join WARC, Datos, M7 Innovations, Ascendant Network and others on my growing client roster. You'll get exclusive access to Sonata Insights' research and thought leadership offerings that will help you achieve -- and surpass -- your marketing goals. 

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Turn anonymous website traffic into actionable insights - check out Mastering First Party Data: Turning Anonymous Traffic into GTM Gold. Learn how Jie (Katherine) Wang identified "valuable insights that were previously unattainable" with Bombora. View the on-demand webinar now: https://hubs.ly/Q02X5HKT0 🔸 Learn about identity resolution that uses patented methodology to identify visitors with a high degree of accuracy. 🔸 Understand how to enrich account identity with firmographic, geographic, and behavioral data. 🔸 Hear how Korn Ferry and World Kinect use this data to accelerate results. #FirstPartyData #GTM #GoToMarket #DigitalMarketing

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📣 Gemma Fontané has published a new article in the American magazine Search Engine Journal, unveiling strategies to go beyond pageviews and accurately measure user engagement in GA4! ✍️ Content engagement is more than just pageviews; it’s about truly understanding user interactions and performance metrics to drive impactful decisions. GA4 provides advanced insights, allowing marketers to dig deeper into landing pages, user behaviors, and events, showcasing exactly how visitors engage with content. 📊 So, how can we use these insights to optimize our marketing approach and refine our engagement strategy? 📈 In this article, Gemma explores specific GA4 metrics that can shape effective, user-focused content strategies. Discover it here 👉 https://lnkd.in/dCBY6_kU ------- 📣 La Gemma Fontané ha publicat un nou article a la revista americana especialitzada en SEO, on explica com anar més enllà de les pàgines vistes i mesurar l'engagement dels usuaris a Google Analytics 4! ✍️ L'anàlisis del contingut no es limita a les pàgines vistes; és entendre les interaccions dels usuaris i utilitzar mètriques detallades per prendre decisions efectives. GA4 ofereix insights avançats que permeten analitzar amb profunditat pàgines d’aterratge, comportaments dels usuaris i diversos tipus d’esdeveniments, mostrant exactament com interactuen amb el contingut. 📊 Com podem utilitzar aquestes eines per optimitzar les nostres estratègies de màrqueting? 📈 Descobreix-les aquí 👉 https://lnkd.in/dCBY6_kU

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We just published a segmented version our recent agency survey. We sliced the data by smaller and larger firms (<10 and 200+ employees) and found some really interesting results. The full presentation is for members but here are some very high level findings: ✨ Clients: Smaller agencies largely serve independent SMBs while larger agencies have a more diversified client mix. ✨ Challenges: New client acquisition and managing operational costs are top challenges for both groups. After that the main challenges diverge. ✨ Growth Outlook: Most smaller agencies expect measured growth, while larger agencies are significantly more bullish. ✨ Client Acquisition: Smaller agencies rely heavily on WoM referrals, while larger agencies get clients from a broader mix of channels. ✨ Highest Retention Services: Services that deliver the best retention for smaller and larger agencies are quite different. ✨ AI Adoption: Smaller agencies have higher adoption than larger agencies. But larger agencies report more revenue gains from AI. ✨ AI Benefits: Both groups cite efficiency and productivity as top benefits. Cost savings is another common to both. ✨ AI Concerns: Both groups have concerns, despite their enthusiasm, though the specific questions/issues are different. If you'd like to learn more about the study or membership, just reach out. Also if you're doing interesting things with AI in the local-SaaS world, we'd love to learn more.

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According to a new report, marketers should wait up to 2 days before following up with content leads. Why? Learn more and discover 4 other key content trends on our blog. https://okt.to/d07IJ2 #contentdevelopment

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Building an ABM program. It might not be the sexiest marketing topic in town, but it remains one of the most effective ways to attract high-value accounts: https://lnkd.in/eKPpGqyJ #ABM #HighValueprospects #B2B #ForeverCustomer

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“I loved Propensity because it seemed tailor-made for small teams— those in need of a centralized, user-friendly solution that's easy to understand.” See ABM in action in this Propensity case study starring Merit America. Their challenge: how to broaden their reach to their target audience through the use of an account-based marketing approach. Uncover Merit America’s path to ABM success and see how they were able to use KPIs to compound the success of their early wins: https://lnkd.in/eXDQDrcC #Propensity #ABM #casestudy #marketinggoals #salesstrategy

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