Motum B2B’s Post

5 ways B2B differs from B2C - and 3 ways they align https://buff.ly/3AOF6zv via @martechismktg #B2BMarketing

What's the key differences between B2B and B2C Marketing? One big way they differ is having a sales team to complete the transaction.

Anything they missed in this article on the differences between B2B and B2C marketing? #FuseDemand #LeadManagement #b2bleadgeneration #b2bmarketing #b2bmarketingstrategy 

Calling all B2B marketers! 🤯🤯🤯 Think B2B marketing is the same as B2C? Think again! Mike Maynard breaks down the key differences between B2B and B2C marketing, from group decision-making to longer sales cycles. 💰 Here's what you'll learn: 🧠Why logic trumps emotion in B2B buying decisions ⏱️How to navigate complex B2B sales cycles 🤝The importance of building strong relationships with multiple stakeholders Stop wasting time with B2C tactics and start building a winning B2B marketing strategy! 🎯 https://lnkd.in/gbUZFcas #marketing #b2bmarketing #marketingstrategy

5 Ways B2B Differs from B2C - and 3 Ways They Align #b2b #b2c #marketing #emotionaldrivers

Ah yes the age-old B2B vs B2C topic. It is always a fascinating topic, at least for me anyway - maybe I'm odd but I love diving into the differences therein which is why I love this piece so much from Mike Maynard for MarTech Mike does a fantastic job at laying out the differences and the likes. My key takeaways for each: ➡️ Difference: B2B purchases have long sales cycles. For the life of me I will never understand why so many B2B brands do not understand this fundamental truth. Look, I get it. We all wish sales cycles went all of 30 seconds. But that is just not the way the B2B cookie crumbles. Accept it. Move on. ➡️ Like: It really is all ‘business-to-human’ - I cannot believe (Yes you can, Steve) that as we wind down the year 2024, we are STILL in need of a reminder as to the MOST obvious fact in the marketing world: There will ALWAYS be a fellow human on the other end of that line. That is until AI starts making purchasing decisions, but until then... please, for the love of all things holy, remember this less-than-news-breaking truth. So, your thoughts? Do you agree with the writer? Are there other examples of how B2B and B2C are different/the same? Jeanniey Bruce David Ted Bart Jason Aaron Srota Krish Jeff Steven Steven Paul Manny #b2b #b2c #b2b2c #b2bmarketing #b2humanmarketing

I've had enough of people saying "B2B is just B2Human" and then taking that to mean that B2B is B2C. Yes, of course we market to humans in B2B. But that doesn't mean that B2B and B2C are the same. That's a ridiculous extrapolation. Check out my blog on MarTech where I highlight why B2B is different (and several ways that it is similar) to B2C. Then let me know what you think. https://lnkd.in/eX9fsG8h #B2B #B2C #B2Human

Crafting an Ideal Customer Profile (ICP) is crucial when venturing into new markets or developing innovative solutions. Though often overlooked until prompted, it's never too late to create one. Explore the significance and process of creating an ICP. 👇 https://lnkd.in/d3MpK4di #ICP #idealcustomerprofile #digitalmarketing #B2Bmarketing #B2B

B2B buying is changing and B2B marketing isn't keeping up: "B2B Marketers Face A New Reality" https://hubs.ly/Q02s0yQf0 #B2B #B2Bmarketing

I'm proud to share my latest contribution to Digital Commerce 360! In my article, "The B2B Marketing Metrics That Matter in 2024,"  I dive into the metrics that will shape the future of B2B marketing and how you can leverage them to drive success. Curious about which metrics you should focus on? Check out the full article here: https://lnkd.in/gk4rBeWn Tell me in the comments: which metrics do you believe will be the most critical for B2B marketers in 2024? #B2BMarketing #MarketingStrategy #MarketingMetrics #B2B #DigitalMarketing #GrowthStrategy