Suzy Im

LIVE Webinar with Leading Key Opinion Leaders (KOLs) in Healthcare to Help Drive Successful U.S. Market Entry and Expansion

In this issue, we explore current adoption trends in one of the largest AI markets: the U.S. healthcare industry. We provide insights into crossing the adoption chasm, the importance of engaging with leading medical providers and researchers (also known as Key Opinion Leaders, or KOLs) in mainstream market penetration, and critical success factors from stakeholders who have already started integrating AI into their healthcare practice or daily workflow.

In this issue, we identify the key success factors of S. Korea's robotization leadership, their potential collaboration with the U.S. robotics ecosystem, and the next steps needed for win-win industry development in both countries, which are at very different stages of automation.

When S. Korean companies attempt to enter or expand within the U.S. market, they often confront obstacles due to their lack of prior market relevance and failure to create value for the end users of their products.

Successfully positioning oneself against established market players can take years. To expedite a business expansion, Corporate Social Responsibility (CSR) efforts should be incorporated to facilitate connections and trust directly with target end-users.

CSR refers to a… Show more

When S. Korean companies attempt to enter or expand within the U.S. market, they often confront obstacles due to their lack of prior market relevance and failure to create value for the end users of their products.

Successfully positioning oneself against established market players can take years. To expedite a business expansion, Corporate Social Responsibility (CSR) efforts should be incorporated to facilitate connections and trust directly with target end-users.

CSR refers to a company's efforts to operate in an economically, socially, and environmentally sustainable manner. By reinforcing and showcasing their commitment to supporting the local community, barriers to market adoption can be reduced in the long term. To obtain market leadership, businesses must commit to genuinely understanding and supporting end users outside sales. Building trust is the foundational first step to expand successfully. Show less

The first issue in Fortune Korea’s two-part investment series provided background on the Biden Administration’s efforts to revive and accelerate U.S. market growth across a variety of industries,
including biotechnology and manufacturing. On-going policy changes and government initiatives have continued to reveal highly strategic avenues for U.S. market penetration and expansion that S. Korean innovators can capitalize on.

The second part will continue analyzing government funding and… Show more

The first issue in Fortune Korea’s two-part investment series provided background on the Biden Administration’s efforts to revive and accelerate U.S. market growth across a variety of industries,
including biotechnology and manufacturing. On-going policy changes and government initiatives have continued to reveal highly strategic avenues for U.S. market penetration and expansion that S. Korean innovators can capitalize on.

The second part will continue analyzing government funding and policy news in additional U.S. geographies, including Arizona, Indiana, and Georgia - three states at different stages of the
collaboration process. Show less

On September 14, 2022, the White House hosted a Summit on Biotechnology and Biomanufacturing. The conference was planned in response to President Biden’s National Biotechnology and
Biomanufacturing Initiative (NBBI), which focused on reviving and accelerating the local biotechnology and manufacturing industries to lower high pharmaceutical prices, create more job opportunities,
improve supply chains, increase positive health outcomes, and reduce carbon emissions.

Across multiple… Show more

On September 14, 2022, the White House hosted a Summit on Biotechnology and Biomanufacturing. The conference was planned in response to President Biden’s National Biotechnology and
Biomanufacturing Initiative (NBBI), which focused on reviving and accelerating the local biotechnology and manufacturing industries to lower high pharmaceutical prices, create more job opportunities,
improve supply chains, increase positive health outcomes, and reduce carbon emissions.

Across multiple U.S. agencies, more than $2B in new investments and resources have been gathered. Notably, the Department of Health and Human Services plans to invest $40M to “expand the role of
biomanufacturing for active pharmaceutical ingredients (APIs), antibiotics, and the key starting materials needed to produce essential medications and respond to pandemics.” Show less

Korean innovators can seek explosive growth locally in Asia and abroad in North America. Despite North America having a prominent market share, the conditions are still very young, offering many opportunities for traction.

With FemTech spanning multiple categories, from niche, female-focussed conditions to general health concerns, many Korean developers may have relevant and valuable technology for the sphere but not even realize it.

We continue a series of Smart Factory articles with perspectives coming from factory and logistics automation innovators in Korea and the U.S. Korean factories are the most automated around the world and our major corporations are now building Smart Factories in the U.S. To accomplish it, the automation ecosystem requires a variety of solutions and many of them come from smaller Korean businesses like the ones we talked to for this issue.

Smart factories would not be smart without industrial analytics solutions collecting,
transforming, and analyzing millions of data points from a myriad of sensors and systems,
resulting in deep insights to support decision making around the factory in aspects
operational and strategic.

AI predictions based on collected insights, can now be applied for preventative interventions
to reduce the number of shutdowns, disasters, and safety incidents and increase productivity
and… Show more

Smart factories would not be smart without industrial analytics solutions collecting,
transforming, and analyzing millions of data points from a myriad of sensors and systems,
resulting in deep insights to support decision making around the factory in aspects
operational and strategic.

AI predictions based on collected insights, can now be applied for preventative interventions
to reduce the number of shutdowns, disasters, and safety incidents and increase productivity
and production. Show less

The U.S. economy is now transitioning from complete dependency on China and similar low-cost providers to internal self-sufficiency. The process will take the United States many decades to complete. To amplify the localeconomy, partnerships with S. Korea can be highly beneficial.

Korean innovators in remote healthcare technology can expand their business into the U.S. by providing products and services. The key to success is to understand how the U.S. telehealth market works.

The South Korean economy has the highest industrial robotics adoption in the world. The next-generation robotics technology is targeting the US market.

The U.S. healthcare market opens up for Korean innovators through partnerships with global collaboration leaders, such as Mayo Clinic.

International success is typically achieved with strong brand visibility efforts, including thought
leadership approaches, securing the right collaboration partners, and implementing market driven global business development and marketing strategies.

High exchange rates, interest rates, and recession but still, some companies are growing. Professor Suzy Im also says, “Now is the opportunity for the United States.” She said, “Digitization, automation, and cross-industry collaboration are key to seizing opportunities."

It’s difficult to start a conversation on any important topic without reflecting on how it relates to or is affected by the ongoing global COVID-19 crisis. In the case of entrepreneurship, there is an optimistic sentiment. We have not yet seen the worst interruptions of global supply chains and business relations, but they are coming. What’s going to happen to the world economy currently dominated by major corporations?

And this is where entrepreneurship has the upper hand – in agility… Show more

It’s difficult to start a conversation on any important topic without reflecting on how it relates to or is affected by the ongoing global COVID-19 crisis. In the case of entrepreneurship, there is an optimistic sentiment. We have not yet seen the worst interruptions of global supply chains and business relations, but they are coming. What’s going to happen to the world economy currently dominated by major corporations?

And this is where entrepreneurship has the upper hand – in agility and fast reactions to changing supply-demand and market situations. There is significant opportunity on the market to establish new players, especially local ones who don’t require extensive global supply chain support and massive operations.

Can small local brands from Asia become more global during this time of crisis? The only thing they need is a platform to do it on and a process that’s going to make them successful.
Show less

Digital Transformation is the most popular word in business globally. Digital Transformation means that technology allows people to solve their traditional business problems in new ways. Unfortunately, it is used in so many ways, that we will need to define its use in two contexts. The internal context means improving operations for better profitability and agility using modern digital innovations. The external context means that digital technologies and processes are used in building… Show more

Digital Transformation is the most popular word in business globally. Digital Transformation means that technology allows people to solve their traditional business problems in new ways. Unfortunately, it is used in so many ways, that we will need to define its use in two contexts. The internal context means improving operations for better profitability and agility using modern digital innovations. The external context means that digital technologies and processes are used in building best-in-class products and customer experiences. Ideally, the leading companies implement Digital Transformation on the inside and outside.

It is taking place everywhere, but there is no other sector where it’s harder to implement than in healthcare. What can Korean companies do to undergo Digital Transformation and win in global markets? What are the opportunities and challenges?

Electronic Times along with Suzy Im, Senior Marketing Faculty & Board of Advisors at Emerson College in Boston and a leading expert for Digital Transformation in high-tech and healthcare industries and as Managing partner of its international division Business Development & Marketing Transformation (BDMT) Global, will provide you with deep insight so that Korean companies and executives can more effectively implement Digital Transformation at home and win in overseas markets. Show less

"How modern marketing impact on global marketing"

TribalVision Vice President Suzy Im was selected to author a guest column series about marketing in the Korean business newspaper ETNews, better known as the eTimes. The paper periodically invites industry thought leaders to write articles or reoccurring columns, and Suzy was invited to serve as a contributing writer for 6 months. Her column, titled “Suzy Im’s Modern Marketing One Point Coaching,” ran every Wednesday on the trends and strategies page.

Using real examples from her… Show more

TribalVision Vice President Suzy Im was selected to author a guest column series about marketing in the Korean business newspaper ETNews, better known as the eTimes. The paper periodically invites industry thought leaders to write articles or reoccurring columns, and Suzy was invited to serve as a contributing writer for 6 months. Her column, titled “Suzy Im’s Modern Marketing One Point Coaching,” ran every Wednesday on the trends and strategies page.

Using real examples from her illustrious 17-year career, Suzy discussed how modern marketing has transformed based on the technology revolution. She also offered concrete tips on marketing strategy and tactics to grow modern businesses in the global realm.

Another key takeaway from the article highlights the opportunities provided by Big Data. Using data, marketers today can understand the patterns of buyers’ behavior and better align their marketing with the consumer decision journey. These methods shorten the sales cycle, improve the buyer’s journey, and ultimately spur business growth.

The series of articles covered other topics in modern marketing strategy and implementation including; influencer marketing, inbound marketing, lead generation, and modern technology. Show less

This year’s Promat theme was “Touch the Future of Supply Chains.” Top industry thought
leaders hosted keynote sessions, including Michelle Dilley, CEO of AWESOME, José Andrés
Chef and Founder of World Central Kitchen,
John Paxton, CEO of MHI and Deloitte Consulting LLP, and Ron Howard, Academy Award-Winning Director, Cultural Icon, and Actor.

Educational seminars concerned themes from optimizing warehouse facilities with automation to generating valuable carbon credits by… Show more

This year’s Promat theme was “Touch the Future of Supply Chains.” Top industry thought
leaders hosted keynote sessions, including Michelle Dilley, CEO of AWESOME, José Andrés
Chef and Founder of World Central Kitchen,
John Paxton, CEO of MHI and Deloitte Consulting LLP, and Ron Howard, Academy Award-Winning Director, Cultural Icon, and Actor.

Educational seminars concerned themes from optimizing warehouse facilities with automation to generating valuable carbon credits by operating electric vehicles and equipment. Show less