MarketSmart’s Post

Here are some effective tips for segmenting your list to foster more personalized engagement with your wonderful donors! #engagementfundraising

Donor segments can increase fundraising efficiency. Learn how to create segments and then track them using data and visualization tools. https://lnkd.in/ebSHDq52 #donorsegmentation #donordata

Why do nonprofits need donor segmentation? How can nonprofits leverage donor segmentation? How should nonprofits accurately analyze their donor data? Get these answers and more in today's blog, How to Conduct Data-Driven Donor Segmentation (10 Tips) https://lnkd.in/gjFHTH6S

Data is the compass that guides impactful fundraising strategies. Leveraging analytics, I led a campaign that saw a 50% increase in lead conversion and a 70% improvement in donor retention. Eager to apply these insights to new challenges ahead. #DataDriven #AnalyticsInAction

Your fundraising strategy is only as strong as the data behind it. 📈 To maximize donations, start with a robust CRM, clear objectives, and the right data—from alumni engagement to intent signals. Then, segment your audience, personalize your outreach, and use predictive analytics to target high-potential donors. Ready to turn data into success? Read our latest blog: https://bit.ly/3Xdv8jo

Dive into the exciting realm of Google Analytics! 📈 Whether starting in digital fundraising or looking to elevate your skills, this course is designed to transform your organisation's online impact. Discover how to effectively track and analyse online fundraising and marketing efforts, giving you the tools to interpret data and make informed decisions. 🔍 Learn more and book here: https://lnkd.in/geff_9Us #FundraisingInnovation #NonprofitGrowth #DataDrivenSuccess

Data reveals vital information to help you manage your organization. This summer, when things are less busy, take the time to delve into data from the past year’s activities: · Events – Did you meet your goals for attendance, diversity, revenue, and moderating event costs? · Development – What does your year-over-year comparison look like? Has the balance of funding sources changed? · Promotion – Do the analytics show growth in engagement to increase your audience and awareness? · Operations – With inflation a factor, what costs have increased and what plans are in place to mitigate them? Do you collect the data you need from donor and constituent interactions? Here’s an article with insight into collecting data. Enjoy! https://lnkd.in/eGuQcXW9. #data #analytics #nonprofit #nonprofitanalytics

🇨🇭Nonprofits face rapidly increasing volumes of data and sources, across analogue and digital channels. They also must deal with the complexities of data segmentation to use this information effectively.🇨🇭 Join us for this webinar where we'll discuss and explore data segmentation for nonprofits. During the 1 hour session, you'll have the opportunity to: 1️⃣ Learn how data can be leveraged effectively to drive engagement, streamline operations, and optimise outcomes. 2️⃣ See a live demonstration of the solution showing how to use multidimensional audience segments and activate offline or online channels with just a click. 3️⃣ Participate in a live Q&A session to get answers to your specific questions and gain clarity on how these solutions can address your organisations’ unique needs. #npo #ngo #nonprofit #fundraising #segmentation #data #donorengagement #impact #growth #nonprofitinnovation #nonprofitmarketing #techforgood Antony van Hoeven ☁ Alice Illichmann Anna Gatz Andrea Goezinne Pierre-Marie BOUTET Julia Rossi Roeland Vugts Sarah Chian

Another great AFP Charlotte lunch program last week - "Understanding Donor Behavior and Donor Data to Drive Impact." with Shannon (Hinson) Green, MBA, CFRE of Habitat for Humanity. As a former corporate sales and marketing starategy professional who now works with #nonprofits, effective use of metrics is an area where a lot of organizations have the potential to improve, but it is challenge to balance with the other pressing priorities of NFP leaders/fundraisers. Here are some tips to consider: ⭐ Start with tracking 1-3 metrics consistently. There are many options, so think about where you'll get the most revenue impact or reduce costs - retention rates with higher level donors, acquisiton costs for new donors by channel, acquistion channels that lead to new recurring donors, etc ⭐ It costs 5X to acquire a new donor than it does to retain one - consider what you could do to increase donor retention in different segments and what that would do to increase future revenue ⭐ Younger donors are choosing to give to fewer organizations than Boomers, and they want to hear from you more often. So you'll likely have fewer small dollar donors coming into your organization to cultivate and intentionality of donor journey will really matter. Reminder - you can reuse great content in multiple ways and don't always need to create something new. Just because you've seen a particular success story or stat a million times, does not mean that your donors have or remember it. ⭐ When you do longer term (3-5 year) planning, do both a top down and bottoms up model. Top down - expect the 10% industry standard increase per year and then increase or decrease based on internal (staff, technology, marketing budget, events plan, etc) and external (macroeconomic trends, giving trends in your cause type/geographic area, etc) Bottoms up - ensure you have the right individual staff capacity in place to hit your goals - the sum of individual goals should exceed the organizational goal to allow for underperformance, onboarding, staff transitions, vacations, etc. ⭐ Check that staff time spend and marketing/events spend aligns with the stated development goals of the organization and the donor hierarchy you've established ⭐ And of course, it wouldn't be a chat about metrics these days without a mention of Artificial Intelligence (AI). Consider the possibilities in predictive modelling for future giving behaviors / engagement scoring / giving program success + content generation - newsletters, email subject lines, research, grant application first passes + fundraising call scripts So go forth and prosper with more effective use of data. If your organization needs help sorting through all this - let's chat!

Is managing donor data feeling more tedious than it should? Struggling to stay connected with supporters? 🚨 Breeze Intelligence inside HubSpot can transform your fundraising efforts — simplifying data management and ensuring you never miss key insights.🎯 Here's the deal: • Tap into 200+ million profiles to enrich your CRM with high-value donor data. • Identify top supporters and prioritize outreach based on real giving potential — without lifting a finger. Getting started is easy: 1️⃣ Head to your CRM’s Contacts. 2️⃣ Select a contact, then hit Enrich Data under Breeze. 3️⃣ Instantly view data like organization size, giving history, and more — all inside your CRM. 4️⃣ Use built-in giving intent signals to laser-focus on donors most aligned with your mission. 🔥 Pro Tip: Shorten donation forms to cut friction and see those conversion rates climb. Ready to boost donor engagement with real data? Breeze Intelligence is how you turn insights into action. #Fundraising #DonorEngagement #NonprofitTech