Stephen Conrad Jr

Math. Every SDR needs it. I'm not talking calculus. I'm talking funnel metrics. Inputs, Conversions, Outputs. Use math for "what if?" scenarios. What if I increase X conversion by Y? Use math for more controllable quotas. How many inputs do I need to achieve X? And use math for continuous improvement. Where are there bottle-necks in my funnel? Every activity we do in sales is measurable. The best SDRs use that to their advantage.

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11 things world-class sales development teams DO—and what the worst teams DON’T Insights from... → Outbound Squad's experience working with world-class teams at Gong, Shopify, Rippling, and more → Orum's 2024 State of Sales Development report Commentary on how the best sales development teams... ✅ Use AI responsibly ✅ Retain top talent SDRs ✅ Align with AEs ✅ Deal with low-pick up rates ✅ And plenty more 👇 P.S. Watch this video for our full commentary: https://lnkd.in/eBFYfnU3

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#1 skill I’ve seen consistent across sales reps Is their ability to stay organized. It doesn’t mean unorganized reps can’t be successful, I know plenty that are. But a rep that can consistently execute a process will win a lot more often. This goes for: - Prospecting - Deals in early stages & follow up - Deal alignment with multiple stakeholders - Multi-threading - etc. Sadly, most deals are lost due to poor organization and follow up. My suggestion, take the thinking out of it as much as you can. Check out Boomerang who's solving this problem: https://lnkd.in/gmRveMqa

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Got prospected hella this week Most sellers only had one touch point, and all but 2 reps used ONE channel only - so few stand out Personally I call, text, email & reference touch points in a dm 💥🤪 What about you!? Btw the interview starts the moment you hit me up I focus on #salesrecruiting for a reason - sell 2 me, so I can show my clients the value you bring 💸📞💻🏋️‍♀️🤳💥 #sales #outbound #prospecting #value #gettingnoticed #sdr #bdr #accountexeuctive #salesjobs #saas

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New sales ops hires have no idea what they are getting into with Salesforce. Here's why: Imagine you’re building a deck. And you are given the keys to a Home Depot. You have access to unlimited equipment and supplies. But you get no instructions on what deck you are building or how to build it. This is what situation most sales ops roles are in with Salesforce. Without training in its full capabilities, admins will be stuck and overwhelmed. This is why I created the Salesforce Accidental Admin Accelerator for sales admins. I recently did a webinar on YouTube that talks about how we are helping SalesOps and sales administrators with Salesforce. You can view it here: https://lnkd.in/g297XegA

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SDRs – before you cold call, remember: → Prospects are humans just like you → They have problems you can solve → Your next call could be your best call → You’ve got absolutely nothing to lose → A “no” now could turn into a “yes” later → Every call could unlock $$ commission → Win/lose every call is a chance to learn → Each dial gets you 1 step closer to quota → You’ll likely never meet them face-to-face Happy hunting this week.

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AUSTIN SALES NETWORK ASSEMBLE 🐚 (Anchorman references still work right?) Absolute belter of a role up for grabs. 💰 $100–120k base + double OTE 📍 Hybrid in Austin, TX Here’s what our client is after 👇 ✅️ 3–4 years crushing it in SaaS sales (bonus if you’ve done your own self gen). ✅️ Comfortable with 6–12 week cycles and $20–80k ARR deal sizes. ✅️ A proven closer who finds a way to help their clients win. ✅️ Confident talking to financial personas, even if you’ve never sold in this space before. Benefits in the comments 👇 Think you’re the one? Or know someone who is? Message me and I'll send a link with all the details and how to go for it.

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CROs: Run this outbound play to break into massive accounts 👇 Most CROs don't engage in deals. Or help reps break into ent/strat accounts. I've never been a CRO before—so I can't tell you whether that's good or bad. You have a lot of responsibilities as a CRO. But, I recently met a CRO who lands meetings with the C-Suite in MASSIVE accounts. The biggest companies you can think of in every category. The key principle: Power is more willing to engage with power. Leverage the C-suite title. Here's how it works: ✅ Pick 10 accounts to get started Choose the top 10 accounts that can make the quarter/year if you win them. The best accounts are ones that reps have worked but not been successful in breaking through. We'll assume you're already going after low-hanging fruit accounts where execs have existing relationships. So we won't count those as part of this exercise. ✅ Work in tandem with a great SDR Pick one of the top SDRs to help. Ideally, this is someone with great leadership potential that you want to promote at some point. ✅ Optional: Give the SDR access to your LinkedIn account This one will make you uncomfortable. You also have the option of creating a separate LinkedIn account as well. But give the SDR autonomy to send approved messages. ✅ Execute the outreach The SDR should do basic account research to find existing initiatives where your solution can add value. Then they need to research the individuals in the C-suite to find podcasts interviews, features, etc. if available. Pick 1-2 similar customers to mention in the message. This should be mentioned in the outreach, along with how you can add value. CTA: Ask for 10 minutes. Send via email and LinkedIn message or InMail. Here's what an example message could look like. --- Eric, Solid Q1, and congrats on the success of Nordy Club sales. Looks like membership growth is a key growth lever. I imagine member retention is a big focus. Our team has had tremendous success helping CVS, BestBuy, and Kohl's run world-class membership programs. Opposed to a quick 10-minute chat to learn more? Jason ✅ Run intro call These will likely go longer than 10 minutes. And the CEO will send you over to someone else in the C-suite. Run a solid intro call and make an offer to introduce key team members on your side. ~~~ The email/LI message should have all of the components of a great cold email: research, problem, social proof, and CTA. But the big difference is leveraging a c-suite title to get a meeting in the c-suite. I wish more CROs and execs in companies would leverage this approach. Agree or disagree? #sales #outbound

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Multi-threading: ⛔️ 80% of reps lose deals because they’re scared to do it ⛔️ 15% of reps lose deals because they absolutely suck at it ✅ 5% of reps win massive deals because they’ve mastered it Here’s how to get to power (without p*ssing off your champion) 👇 P.S. Join me, Krysten Conner, and the SellBetter team tomorrow for a webinar on how to 3x your win rate with 3 key multi-threading strategies Register here: https://hubs.la/Q02BK_4X0

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Most sales people who try cold calling are unsuccessful - fact Messaging is a key part of being successful with cold calling - fact Most sales people are equipped with bad messaging - my opinion It’s like using bad tires and expecting to win a nascar race. Bad messaging looks like this: -We are the best in this category. -We have 10 megatons of data or any quantity of anything. -CROs come to us when they need help with growth. -What’s top of mind for you in 2025? If companies want to be successful with cold calling they need to bring their A game with every aspect. That begins with messaging. Did you like the messaging they gave you? #sales #coldcalling #messaging

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5 strategies to automatically increase your win rate 👇🏼 Very interesting and accionable from Gong 1. Double down on backup 2. Give buyers time to think 3. Make sure reps talk money 4. Require next steps 5. Emphasize value, not features

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SDR success typically boils down to one simple question: 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗶𝘁? This job is a relentless grind. It will test your: → Patience → Fortitude → Discipline → Resilience → Persistence Those who succeed aren't necessarily the smartest. They're the ones who want it the most. They embrace the grind, stay focused and refuse to give up when things get tough. If you're ready to put in the work, your effort will pay off. (and I promise you it will be worth it) But if you're half-hearted about it? The SDR role will chew you up and spit you out. So... how much do you want it? Happy Monday.

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The top 5 must-ask questions before joining a sales team to make sure you max out your $180k+ OTE: 1. What is the culture like and what soft skills do leadership value most? 2. How is the compensation structured/what are the incentives if you crush it? 3. Has product market fit been achieved? 4. How does leadership develop and train reps? 5. What kind of inbound lead flow exists and what's the outbound expectation? What else would you add to the list? Also, you can find answers to these questions for 11,300+ companies right here ➡️ tinyurl.com/yt6fn759

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SDR's, want a promotion in 2025? Powerlead and SDR Leader 1:1s 6th tip from industry leaders continue with some straight-talking advice! Today's insight from 👨‍🍳 Elric Legloire Legloire cuts right to the chase: 'Want a promotion in 2025? Join a company that's actually growing. Growth = more chances to learn, build your network, and get real opportunities to step up. No growth? No AE role or internal promotions unless someone quits.' 💡 Key insight: Your company's growth trajectory directly impacts your promotion potential. #SDR #SalesDevelopment #Sales

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To all SDRs or anyone entering B2B sales, read this post to avoid falling into common traps. 1. The most successful AEs I have met were the best SDRs. 2. SDRs who didn’t excel in the role and are now AEs are still struggling to generate their own pipeline. 3. AEs who skipped the SDR role, often due to an MBA or strong interview skills, fear switching jobs and roles without inbound leads. They’ve never faced the grind of building a pipeline from scratch, filled with rejections. 4. AEs who have never been an SDR majorly rely on their SDRs or Inbound leads from marketing to help them build pipeline and if any Quarter they don't get inbound or enough meetings from SDRs they sh** in their pants. 5. When these AEs become managers, they often question their team—"Where are the numbers?" or "Why isn’t there a pipeline?"—instead of guiding them on building it. Lacking experience in pipeline generation, they fail to lead by example and eventually lose the respect of their team. Learn the art and science of being an SDR and excel at this job at any cost, you will never have to look back or depend on anyone for pipeline EVER. Prospecting and Generating Pipelines is fundamental to Sales whether you are an SDR, AE, Sr Manager, or VP if you don't know how to do OUTBOUND you will continuously live a sales life of fear and anxiety. So SDRs ask yourselves do you want to be such AE and Managers in the future who depend on others to determine their performance and faith or would you like to own your job? #sales #prospecting #outbound #pipeline #sdr #ae #b2b #saas

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This is absolute creative gold! Calling on ALL Sales Leaders, BDR Leaders, and sales reps to take a look at this video. 6sense can help you. #Salesintelligence #accountdata #salesai #predictive #accountprioritization #outboundsales https://lnkd.in/gEc_cv5Q

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If you are on the hunt for a new sales role. Here's a little pointer that may just help. When updating your resume, don't just focus on sales figures. Include some or all of the following points: ✅ Conversion rates ✅ Average deal size ✅ Revenue closed ✅ Sales cycle length These aspects provide a really good comprehensive view of your sales metrics And when you showcase them Potential sales leaders get a more thorough understanding of your capabilities. What else would you add? #SalesRole #TopTips #SalesMetrics

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Panic prospecting. Most SDRs have been guilty of it. Results dry up so you start: → Doubting your ability → Questioning the process → Overhauling your strategy → Working late into evenings → Launching campaigns daily → Resorting to automated emails → Lumping 1000s contacts to sequence While you think this will solve the problem. All it does is exacerbate it. And leave you worse off than before. So instead: 💡 Know you don't forget to win overnight 💡 Accept there are natural market swings 💡 Continue 80% on the proven processes 💡 Use the other 20% of time to experiment This is your ticket back.

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High paid SDR leaders Don't: 1. Wing it 2. Work in a silo 3. Lead with fear tactics 4. Treat reps like numbers 5. Try to be the superhero 6. Settle for the status quo 7. Follow orders from above 8. Under-prioritize coaching 9. Neglect their development 10. Only recognize quota-hitters Do: 1. Use systems 2. Work with the GTM team 3. Lead with vision & values 4. Treat their reps like humans 5. Help them be the superheroes 6. Constantly adapt and innovate 7. Challenge perspectives from above 8. Prioritize coaching above everything 9. Obsess over leadership development 10. Recognize all hard work and success Everything is intentional. - - - P.S. Want help coaching your SDRs? Tomorrow I will share my 4 systems. Check back in for your free copy.

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