Paul Selway

There are a lot of exciting things happening in the MuleSoft and Salesforce ecosystem ranging from AI Agents to Einstein AI in Anypoint Code Builder to Intelligent Document Processing (also with AI) to Alerts and Distributed Tracing. There are so many capabilities and features, it can sometimes be overwhelming to keep up with. And these most recent additions are just the latest round. CloudHub 2.0, for example, was announced in August 2022 and was a step change for the Anypoint Runtime in the cloud. It brought containerization to the most advanced hybrid IaaS on the market but also to help usher in usage based pricing over core based pricing. If you are trying to wrap your arms around this evolving platform, understanding the Anypoint Platform essentials are key to putting together a good foundation to build on. That is why I co-authored the MuleSoft Platform Practitioner’s Guide with Jitendra Bafna 🇮🇳 Authored MuleSoft Platform Architecture Guide. The feedback and reviews have been super positive and humbling, to be honest. I would love to hear how this book has been helping you. For example, Many of you may be using it to prepare for the MuleSoft Platform Architect certification (Chapter 17 is a fantastic guide to preparing for success with the exam. Jitendra and I helped develop exam questions for a reboot of the exam a couple of years ago with the incredibly brilliant Susan Farago, M.Ed. to lead us along with a handful of other experts from the MuleSoft Community). But I wonder if some of you are like me and are using it as a reference as you are working through some tricky bits in the platform. Just recently, I ran into a couple of things getting things prepped on a new CloudHub 2.0 setup, so I quickly flipped over to Chapter 10 to check out some info about sizing and scalability. If you haven’t picked up a copy yet, I hope you will grab a copy from Amazon here (https://packt.link/dqK2Y) and put it to work for you. And when you do, please let me know what you think. I am always excited to hear about and share the ways that this platform is delivering value to businesses and how our book is helping you do that. #PlatformArchitect #MuleSoftPlatformArchitectsGuide #Books #Salesforce MuleSoft MuleSoft Community PhiDimensions, Inc Packt Uzma Sheerin Deepak Kumar Prajakta Naik

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𝐆𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: 𝐂𝐡𝐮𝐫𝐜𝐡 𝐌𝐮𝐭𝐮𝐚𝐥 Discover what's possible from clients partnering with Pega today. Learn how this leading insurance company is streamlining processes organization-wide to quickly support customers after disasters. Our spotlight is on Rick Meehan, Director of Workflow Management at Church Mutual, who shares how Pega helped unify legacy systems and dramatically improve efficiency to achieve impossible outcomes. https://pe.ga/3AwfxTI

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Salesforce Foundations. What’s that I hear you ask? This article is a bit long but well worth reading. Quote - “Salesforce’s Foundations may well be the bridge that finally connects the promise of the past with the potential of the future. It represents not just a new product offering, but a culmination of decades of progress in enterprise software. As businesses increasingly demand integrated, intelligent solutions, Foundations could prove to be a pivotal development in the ongoing evolution of how companies manage their operations and serve their customers.” #salesforce #foundations #evolution https://lnkd.in/gcsAQF2b

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📚 Book Insights: "Outside In" & Pega's Center-Out Architecture 📚 Recently, I had the pleasure of diving into "Outside In" by Harley Manning and Kerry Bodine. This compelling read underscores the critical importance of customer experience (CX) and its direct impact on business profitability. As I absorbed the insights, I couldn't help but draw parallels with Pega's innovative Center-Out™ architecture and its transformative potential for organizations aiming to elevate their CX. Key Takeaways from "Outside In": Customer-Centricity: The book emphasizes the necessity for businesses to prioritize customer needs and perceptions. A standout quote that resonated with me was, “Companies that lead in CX outperformed laggards in stock returns by nearly 80%.” Holistic View: Manning and Bodine advocate for a comprehensive view of customer interactions, breaking down silos within organizations to deliver seamless experiences. Case Studies: The authors highlight companies like Apple and Amazon, illustrating how their relentless focus on CX drives loyalty and profitability. Pega’s Center-Out™ Approach: Pega's architecture embodies these principles by starting with the customer and working inwards, ensuring every process, decision, and system aligns with delivering exceptional customer outcomes. Let me highlight a couple of case studies that showcase this alignment: Ford Guest Experience Platform: At Ford, implementing Pega's Center-Out™ architecture enabled a unified view of customer data, streamlined processes, and real-time responses to customer needs. This led to significant improvements in customer satisfaction and loyalty, demonstrating the power of a customer-centric approach. Vodafone: By leveraging Pega, Vodafone transformed its customer service operations, reducing resolution times and enhancing service delivery. The holistic integration of various customer touchpoints ensured that customer interactions were smooth and personalized, leading to higher customer retention rates. What This Means for Business Leaders: For today's business leaders, these insights are a call to action: Architecting Vision: Start with the end in mind – the customer experience. Design your processes and systems around delivering the best possible outcomes for your customers. Implementing Change: Use advanced technologies, like Pega’s Center-Out™ architecture, to break down silos, integrate customer data, and ensure agility in responding to customer needs. Measuring Success: Track CX metrics diligently. As "Outside In" points out, businesses that excel in CX see substantial financial returns, proving that great customer experiences are not just a nicety but a necessity. Let’s continue to push the boundaries of what’s possible and keep our customers at the heart of everything we do! #CustomerExperience #CX #Pega #CenterOutArchitecture #BusinessLeadership #Profitability #Innovation

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This a great post from SalesforceBen. As for the specific piece on technical debt, technical debt will always exist, with or without AI. Depending on the user or AI director, AI will undoubtedly create technical debt and poorly architected solutions, but that’s not what worries me the most. It’s the velocity increase that worries me. It will be very possible to achieve 10 years of technical debt in only 2 - 3 years with AI. The jury is still out on that, we're going to find out though. We can't put AI back in the box now, it's too late. So we need to be accountable and use it responsibly. Anyone could greatly reduce their chances and the amount of technical debt they are creating with AI by learning about how to properly solve the problem. Become skilled enough to do it on your own, without AI, because you can't trust AI as a teacher yet. It will get smarter with ASI. Then you become an AI supervisor, it still needs to go through your review prior to release. That's how to become a powerhouse and not an imposter. If you posted recently on LinkedIn, you know about the button I'm referring to. And I'll tell you, it was tempting to click on that "Rewrite with AI" button, but I didn't. Or did I? 😂 #AI #Salesforce #TechnicalDebt #SalesforceBen

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This is an overdue post about Mike King and Melissa Murphy’s new Salesforce B2C Solution Architecture handbook. I remember reading Mike’s edition of this book several years ago when we were colleagues at Slalom; he put his heart and soul into the first version and I’m thrilled that 1) he did it again and 2) that the 2nd edition has a new section focused on Data Cloud penned by Melissa. Some key highlights. ☑️ 400+ pages covering many different products, leading practices, and considerations for designing and delivering well-architected solutions ☑️ Section 5 - “Know Your Customer with Data Cloud” provides some great callouts across 30+ pages that are dedicated to data cloud  ☑️ Some great specific callouts on using formula fields during ingestion vs. transforms (batch and/or streaming) to be mindful of the different ways you can achieve similar results ☑️ There are even questions at the end of the section to test your knowledge Whether you’re reading all of it, or specific sections that are relevant to you, I believe there’s valuable information in here for everyone. A big thanks to Deepak Kumar at Packt for sending a copy to review. #salesforce #datacloud 

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What if you could design transformational workflow automations in just a few minutes? Well you can, with Pega GenAI Blueprint. Jumpstart your design with #GenAI and built-in industry expertise, getting into development faster than ever. Blueprint your next project, today: https://lnkd.in/eKaZzDqA

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What if you could design transformational workflow automations in just a few minutes? Well you can, with Pega GenAI Blueprint. Jumpstart your design with #GenAI and built-in industry expertise, getting into development faster than ever. Blueprint your next project, today: https://lnkd.in/eKaZzDqA

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Marketers are prioritizing AI implementation over all other initiatives this year. The problem? Getting it right is also their toughest challenge. Dive into @Salesforce's State of Marketing research for insight into how marketers are navigating integrating, securing, and unifying the trusted customer and business data required to deliver AI-powered solutions:

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This article breaks down how new AI-powered legacy discovery capabilities for Pega GenAI Blueprint can reshape how enterprises approach digital transformation. New enhancements directly address the most pressing challenges facing enterprise IT today: technical debt and modernizing legacy systems. https://pe.ga/3CZwTcb

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Salesforce, Einstein AI & Telcloud. Need secure, AI running in your Salesforce org? Let us take a look with a free customer Salesforce org review. Book a meeting above.

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Learn how to use the Salesforce Data Cloud connector to create integrations with MuleSoft. You’ll learn how to query, insert, and delete records from Data Cloud.

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Achieve Hyperautomation with MuleSoft in Dreamforce! 9:30 AM | L1 Forest, Community Cove Campfire Sept 18, 2024 (Wednesday) Looking forward to sharing the stage with fellow Salesforce MVP and MuleSoft Ambassdor Gaurav Kheterpal and Diane Kesler in Dreamforce! We’ll show you how to power your automations with MuleSoft and take your business to the next level. Links in the comments #DF24

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What if everyone on your team could be a tester? Join me on Tuesday, October 29th, 2024, at 10 AM EST for a conversation with Julian Joseph to talk about "How to Democratize Salesforce Testing Across Your Team". In this webinar, you'll learn how to: ▻ Make testing accessible across your team ▻ Use AI to enhance test democratization ▻ Avoid common pitfalls when implementing AI in testing ▻ Leverage real-world AI use cases ▻ Best practices for Salesforce testing environments If it excites you or someone you know, reserve your spots now! https://hubs.ly/Q02TBzGV0

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In addition to the announcement of Data Cloud Vector Database availability, the announcement contained mentions of several highly anticipated features in Salesforce Data Cloud, including: 👉 “Data Cloud in Sandbox Environments”, available in Open Beta later this month, enables IT teams to configure and test Data Cloud innovations within existing Salesforce Sandboxes before deployment. 👉 All of Data Cloud’s metadata, including data streams, calculated insights, zero copy integrations, and search indexes, are available to be customized against existing Salesforce configurations and workflows. 👉 Additionally, Salesforce DevOps Center will support Data Cloud, starting as beta in July, integrating it into the existing application lifecycle management process. More info 🔗 https://lnkd.in/gfzJAXZx

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