Sarah Molkentin

As temperatures rise, Liquid I.V. makes sure to remind everyone to stay hydrated with Liquid I.V. Electrolytte Drink Mix! If you have a message to share with South Florida audiences, reach out to learn more about advertising on Out-of-Home. #OOH #Advertising #Miami

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Explore the #FutureTitansofAdvertising! The team at MediaRadar, specializing in research and analytics, has performed a comprehensive study on brand, media, and creative tactics over more than 30 channels, covering upwards of 95% of media expenditure in the U.S. These findings on trends and methodologies that are molding the future of advertising are too significant to overlook. Dive in here: https://gag.gl/yQneuf

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Reach your target customers, across the right screens, where, when, and how they consumer media content, with Spectrum Reach.

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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Centriply couldn't agree with you more #AlisonLevin! We've been "doing" targeted, advanced audience TV buying for 25 years. And heck, we've been measuring and optimizing all those campaigns too! Bring us your in-market, intent, behavioral or same audience data you use for digital channels, and we'll show you TV solutions like you've never seen before. Today. Seriously. h/t to AdExchanger for the article/podcast: "Talking Advanced Audiences With NBCU’s Alison Levin" https://hubs.ly/Q02PB2GG0

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This past summer at the Cannes Lions International Festival of Creativity, I spoke with Sarah Sluis about how GenAI is revolutionizing performance marketing by driving consumer-centric insights. It’s not just about faster content, but smarter, more innovative campaigns that truly connect with the power of GenAI technologies. That initial conversation led to the publication of an AdExchanger article where I share my thoughts on how we can refocus our GenAI tech approach from automation/efficiency to unlocking the next wave of growth in performance marketing. https://lnkd.in/gVhxUtvZ #GenAI #ArtificialIntelligence #AI #CannesLions

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Shout out Jack Myers: A new study from The Myers Report reveals the top priorities for #creativity and #innovation in #advertising, uncovering subtle yet impactful differences across agency roles and #brand #marketers. #streaming #ctv #avod #content #ott #culturalwink

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Since its debut in late 2022, Temu has been making significant strides in the retail sector, boasting 50 million monthly active users in the U.S. alone! Keep an eye out for our forthcoming #FutureTitansofAdvertising report, which will explore Temu’s daring and highly successful advertising approach. From record-setting Super Bowl commercials to substantial investment in paid social, Temu has utilized digital media like no other. Be sure to follow MediaRadar, Inc. and enable notifications! #MediaRadar #Temu #AdvertisingIntelligence #AdTech #RetailIndustry

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Join Theorem's Michele (Schuessler) Bavitz and SiriusXM Media's Molly Fuard for a fireside chat at the TV and Streaming Summit on the 21st and 22nd May! 🔥 As an #advertiser or a #marketer, you will be amazed to see where the #digital age #advertising has reached through #connectedtv and similar networks. 📈 A new-age marketing platform to learn more about and experiment with, as a #digitalmarketer. 🧪 🔊 Check it out and then check us out there! 💯 Cheers! 🚀 #digitalmarketing #onlinemarketing #connectedtvnetwork #ads #adnetworks #digitalmedia #onlineads #onlineadvertising #digitaladvertising

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NBCUniversal and Instacart joining forces to reshape the CPG advertising landscape. This strategic collaboration not only underscores the increasing importance of data-driven approaches in marketing but also highlights the power of programmatic advertising in driving targeted outcomes. By leveraging first-party data and advanced audience insights, this partnership is poised to deliver unparalleled efficiency and effectiveness for CPG advertisers. #ProgrammaticAdvertising https://lnkd.in/gwPV2Pts

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Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/e2M9xbR3

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Streaming’s on fire, and we’re here for it! 🔥 LiveRamp's Adam Paul breaks down why CTV is dominating screens and what it means for advertisers. Ready to get ahead? Watch episode 3 of “Here’s the deal...”

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Want to ensure your brand's visibility when political advertising floods the marketplace and displaces your ad? Optimize your media spend and captivate your audience on the big screen with NCM. #cinemaadvertising #politicalseason #nationalcinemedia

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✅🖥️ DIGIDAY (5/2): “Telly, which offers people a free 4K Smart TV in exchange for more data-driven ads, made its NewFronts debut with demos of a half dozen new ad formats. For example, a new format called Telly T-Commerce integrates ads with a new way to buy products with a click. Another demo for its “Dual Screen Take Over” shows a Pepsi can pouring out on Telly’s main big screen while ice and liquid rise on the smaller second screen below. Along with its ad formats, Telly also announced new programmatic ad integrations with Index Exchange and Madhive along with expanded partnerships with PMG and other media agencies. Telly also debuted a new music app in collaboration with Vevo and a new fitness app that uses motion-tracking. Samba TV announced a new combination of AI tools for identifying content, targeting audiences and measurement ad performance. New features include using facial recognition to identify actors and athletes on the screen across scripted shows, reality programas and sports events. The new Samba AI platform also will use visual AI – to identify logos, objects and products for brands and competitors – and ways measure brand suitability by detecting language and violence.” ⬇️ #smarttv #streamingtv -#connectedtv #ai #newfronts #iab https://lnkd.in/eYWYHXZW

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Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://gag.gl/9NDhLt Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

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Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://gag.gl/9NDhLt Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

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The biggest shopping season of the year is here! 🛍 #BlackFriday might peak on its official day, but we know consumer interest doesn’t stop there. At Seedtag, we’ve uncovered key insights to help brands maximize their impact this shopping season: 💻 Tech bargains capture 39% of visits. 💆‍♂️ Self-care shoppers deliver the highest impressions. 💳 Early planners are all about research and smart financial planning. Discover more in this blog post by Jordi Capdevila, VP of Marketing at Seedtag: https://lnkd.in/gxCRndXN #ShoppingSeason #ContextualAdvertising #AdTechBlog #CyberMonday

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