Michael Nathan’s Post

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://gag.gl/9NDhLt Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://gag.gl/9NDhLt Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://gag.gl/9NDhLt Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://gag.gl/9NDhLt Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://gag.gl/9NDhLt Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://gag.gl/9NDhLt Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Challenger brands like Karma Shopping, Canles Shoes, and Kueez Entertainment are seizing the opportunity on X, investing over $68 million total this year. Making a strategic move on the platform to stand out in a less busy media channel. See our data mentioned in ADWEEK: https://hubs.la/Q02YhYnc0 Meanwhile, X’s former top advertisers have resumed spending at much lower rates, collectively spending under $3.3 million in ad spend. A 98% YoY drop! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Challenger brands such as Karma Shopping, Canles Shoes, and Kueez Entertainment are capitalizing on the opportunity at X, collectively investing over $68 million this year. They are strategically positioning themselves on the platform to stand out in a less crowded media space. Check out our data featured in ADWEEK: https://gag.gl/9NDhLt In contrast, X’s former leading advertisers have returned with significantly reduced spending, totaling under $3.3 million in ad expenditures. This marks a 98% decrease year-over-year! “This suggests that X might move to a long-tail advertiser strategy. This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Emerging companies such as Karma Shopping, Canles Shoes, and Kueez Entertainment are capitalizing on the unique opportunities available on X, collectively investing upwards of $68 million this year alone. They are strategically positioning themselves on the platform to gain visibility in a space that's not yet oversaturated. Our insights are highlighted in an article by ADWEEK: https://gag.gl/9NDhLt In contrast, previous major advertisers on X have significantly reduced their ad expenditures, with a collective spend just shy of $3.3 million. This represents a dramatic 98% decrease year over year! “This trend indicates that X may be shifting towards embracing a long-tail advertising approach. Such a strategy would favor emerging brands seeking to engage with their target audience in an environment free from heavy competition. As X continues to develop, it appears to be establishing an advertising framework that relies less on traditional big-name advertisers.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends

Up-and-coming brands such as Karma Shopping, Canles Shoes, and Kueez Entertainment are capitalizing on their presence on X, collectively investing upwards of $68 million this year alone. They're strategically positioning themselves on a platform that's currently less saturated with advertisers. Our findings are highlighted in an article by ADWEEK: https://gag.gl/9NDhLt On the other hand, previous major advertisers on X have significantly reduced their ad budgets, with a combined expenditure just shy of $3.3 million. This marks a staggering 98% decrease YoY! “This indicates that X may be transitioning towards a strategy that favors long-tail advertisers. This shift could provide new entrants with an opportunity to reach their target audiences in a space that's not as crowded. As X continues to develop, it appears to be shaping an advertising model that relies less on big-name brands.” - Meghan Fraze, Chief Product Officer at MediaRadar, Inc. #MediaRadar #Adweek #AdvertisingTrends