Russ Stoddard

In our latest installment of the Ask Deb series, we tackle a common challenge: balancing immediate fundraising goals with long-term strategies. Understanding donor lifetime value (LTV) is crucial for making informed decisions that will positively inform strategy and build a loyal donor base. ✨ Learn how donor LTV can guide your acquisition strategies. ✨ Explore benchmarking metrics that reveal trends, particularly the benefits of sustainers. ✨ Discover how to enhance your fundraising campaigns with strategic insights. If you’re a CDP Insights user, you can easily access your lifetime value metrics! Learn more by reading the full article here: 🔗 https://lnkd.in/e7gHQ2cD #Fundraising #LifetimeValue #PublicMedia

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Nonprofits can use AI to maximize their fundraising efforts. Here are five ways Fast Forward uses AI tools to maximize efficiency for fundraising.

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If you're a nonprofit building (or revamping) a digital fundraising strategy, here's 3 key metrics you NEED to be keeping a close eye on 👇 It can be a challenge to know exactly what to be tracking when launching (or re-launching) a fundraising channel. Thankfully, our friends over at NextAfter did a great job outlining what the 3 core digital-first fundraising metrics that nonprofits should be tracking from day 1 in their latest benchmarks report. Here's the metrics to watch 🕵‍♂️ 🖥 Website Traffic: This measures how many people are actually showing up on your website. 📋 Conversion Rate: This tells you how many of your site visitors end up donating. 🎁 Average Gift Size: This is the average size of an online donation. Here's the baseline benchmarks from NextAfter that your nonprofit can start measuring against today: ➡ Website Traffic: 125k organic traffic/month ➡Conversion Rate: .61% ➡Average Gift Size: $70.23 And finally, here's a quick formula to calculate your online revenue: >> Website Traffic x CVR Rate x Avg Gift Size = Online Revenue <<   Using the baseline numbers above, it would equate to $5,355,037/month coming in from online revenue. If you find your nonprofit isn't close to that number, don't worry. The big thing here is that your laying a solid foundation for measuring the impact that digital fundraising will have on your mission - and there's only one way to go from here (hint: that's up!) See the data from NextAfter's Benchmark report here --> https://lnkd.in/eK_knJJ5

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Maximize your fundraising with proven strategies from the Gravyty Donor Engagement Benchmark Report. Did you know that in 2024, fundraisers will invest in ‘improving donor engagement’ and ‘enhancing pipeline development and qualification’ to achieve goals? ADage is here to help your community understand what works in donor retention and engagement to fuel your nonprofit's mission. #EngageToInspire #NonprofitSuccess

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A mid-year fundraising evaluation can help you pick the right strategies – the ones that’ll give you the biggest bang for your buck, while making sure your fundraising plan is saturated with gratitude, stewardship, and donor love. But how exactly do you conduct a mid-year fundraising evaluation? 🤔 https://lnkd.in/eW4ZAaKm

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Discover essential strategies for mastering donor cultivation within the fundraising landscape. From understanding Moves Management to leveraging metrics and AI, learn how to foster meaningful relationships, navigate challenges, and make a lasting impact on organizations and communities. Read the article here, https://lnkd.in/gFmwA6Qu --- #SoukupStrategicSolutions #NonprofitConsulting #MaximizeYourImpact #NonprofitLeadership #Fundraising #DonorCultivation #NonprofitSuccess

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Is your campaign fundraising strategy optimized for success? Redvail's latest insights reveal 4 key areas where campaigns are often leaving MILLIONS on the table. 🎯 Refined Donor Targeting 🌎 Global Outreach Strategies 🤝 Major Donor Cultivation ⚙️ Multi-Channel Fundraising Our proven track record speaks for itself. Learn how Redvail's cutting-edge political marketing and social media strategies can deliver the results your campaign needs. Schedule a free consultation today to discuss your fundraising goals. #RedvailResults #CampaignFundraising #PoliticalConsulting #DigitalMarketing

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🚀 Common Pitfalls in Early-Stage Fundraising 🚀 Navigating early-stage fundraising can be a maze fraught with potential missteps. Here are a few common errors founders make: 1. **Equity Tunnel Vision**: Look beyond just equity. Consider grants, partnerships, and even bootstrapping as viable options. 2. **Network Neglect**: Start making connections early. Utilize your current network for warm introductions to potential investors. 3. **Premature Fundraising**: Ensure your business has passed the validation phase to decrease investment risks. 4. **Clarity and Context**: Clearly articulate what your company does and why it's crucial—avoid jargon and be concise. 5. **Understanding Your Audience**: Tailor your pitch. Emphasize benefits, keep it engaging, and always follow up. Remember, effective communication and a realistic understanding of your fundraising needs will streamline your path to securing the right investment. #StartupFunding #Entrepreneurship #BusinessStrategy #InvestmentTips

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🧠 Stop and think: What if the key to your fundraising success was in re-engaging the right donor groups? Eddy Camas dives deep into mid-level, monthly and lapsed donors in his latest blog, showing nonprofits how to connect with these segments and drive better results. At RKD Group, we’ve crafted solutions to help you engage and retain these important audiences. 👉 Swipe to see how our tailored strategies can boost your fundraising efforts! 👉 Read the full blog for more insights: https://bit.ly/4fvPbQM

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ReD Perspective // The case for equitable philanthropy While plenty of philanthropic foundations are aware of the call for more equitable philanthropy, many of them don’t exactly know what to do about it – they lack a toolbox. In their piece "On the Journey to Equitable Philanthropy" in Alliance magazine, ReD's Charlotte Vangsgaard and Ujjwal Gupta take a nuanced look at some of the barriers to equitable philanthropy – in terms of philanthropic identity, purpose, risk, outcomes, and operating models – to foster a more open discussion about solving these long term. "There are no market incentives for building a practical roadmap to this change," they write. "Philanthropists have to fund and deploy it, and those who do will emerge as the philanthropic role models of tomorrow. Those who don’t, risk their goodwill, a public backlash, and at worst, perpetuating, not solving, inequities." Read the full article below at Alliance magazine. #strategy #philanthropy https://lnkd.in/e-kr_FpU

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5 warning signs your "innovative" fundraising strategy might be counterproductive: It prioritizes novelty over addressing donor needs It's misaligned with your organization's core mission It lacks scalability or long-term sustainability It disregards data on donor preferences and behaviors It's more focused on impressing peers than serving donors If any of these sound familiar, it might be time to reassess your approach. Join our next DPP Lunch Analysis to explore developing effective strategies that genuinely boost donor participation. What signs would you add to this list?

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Election cycles often disrupt philanthropy, as donors may feel fatigued, financially stretched, or distracted from their usual support for nonprofits. But with the right approach, you can re-engage donors, refresh your appeals, and stand out in this competitive landscape. Read the 'Top Five Strategies to Ensure Your Fundraising Thrives After Election Season' on our blog at https://buff.ly/4eAFRd6

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Are you unlocking the full potential of your donor data? Many nonprofits struggle to make sense of it—leaving valuable opportunities on the table. Avid AI makes it easy by aggregating donor data, visualizing journeys, identifying growth opportunities, and deploying personalized campaigns—all in one platform. Transform your data into action: 🔗 https://hubs.li/Q02YKmpV0 AvidAI #NextAfter #Nonprofits #Fundraising #DataDriven

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Are you a donor? Grantmaker?  Do you have 10 minutes? Help our colleagues at 21/64 and the National Network of Consultants to Grantmakers (NNCG) gain valuable insights on how you engage philanthropy consultants or advisors to advance your giving. Click here to start the survey >> https://lnkd.in/ejBbSgt7

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Are you a donor? Grantmaker? Do you have 10 minutes? Help our colleagues at 21/64 and the National Network of Consultants to Grantmakers (NNCG) gain valuable insights on how you engage #philanthropy consultants or advisors to advance your giving. Click here to start the survey >> https://lnkd.in/gu_e_PEY

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Fundraising doesn't have to be complicated. Forget the gimmicks and focus on what truly matters: connecting with your donors and building lasting relationships!🤝 In "Nonprofit Fundraising Strategies That Actually Work," we share a simple, effective approach to fundraising that focuses on: ✅ Cultivating major donors: Learn how to identify and build relationships with donors who can make a significant impact. ✅Communicating effectively: Craft compelling messages that resonate with your audience and inspire them to give. ✅Building a dream team: Assemble a talented fundraising team that's passionate about your cause. Read the full post and transform your fundraising today. https://buff.ly/3NMB8KE #nonprofits #fundraising #donorcommunication #growth #strategies

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Fundraisers 101: First-time founders, understanding key terms like the Right of First Refusal (ROFR) can make or break your fundraising journey. ROFR allows existing investors to purchase shares before external parties, ensuring your equity remains in trusted hands. Equip yourself with knowledge and make strategic moves with Fundrev by your side! #StartupAdvice #FoundersFirst #Fundraising #Fundrev

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💼 What’s on the Horizon for Fundraisers in 2024? 💼 Our survey of development directors reveals key trends that will shape fundraising strategies this year. Did you know most non-profits raise most of their funds in Q3 & Q4? Are you ready? 🔍 Top Insights: - Time-Intensive Donor Cultivation: In-person solicitations are still the gold standard, but how can we make them more efficient? - CRM Struggles: Many are finding their CRMs more of a hindrance than a help—time to rethink your system? - Rising Revenue, Tight Resources: With ambitious goals but limited staff expansion, how will your team keep up? Stay ahead of the curve and adapt your strategies for success in 2024. Explore our findings to fine-tune your approach. #Fundraising2024 #NonprofitGrowth #DonorEngagement

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