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In our latest installment of the Ask Deb series, we tackle a common challenge: balancing immediate fundraising goals with long-term strategies. Understanding donor lifetime value (LTV) is crucial for making informed decisions that will positively inform strategy and build a loyal donor base. ✨ Learn how donor LTV can guide your acquisition strategies. ✨ Explore benchmarking metrics that reveal trends, particularly the benefits of sustainers. ✨ Discover how to enhance your fundraising campaigns with strategic insights. If you’re a CDP Insights user, you can easily access your lifetime value metrics! Learn more by reading the full article here: 🔗 https://lnkd.in/e7gHQ2cD #Fundraising #LifetimeValue #PublicMedia

CDP Blog | Ask Deb: Assessing Your Donors’ Lifetime Value

CDP Blog | Ask Deb: Assessing Your Donors’ Lifetime Value

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