Rose McKinney, APR, Fellow PRSA

Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

7

Our 2024 Marketing & Publicity Summit is in the books. Nine of us total, from four different states. Topics included an enneagram assessment; growth mindset; marketing and PR innovation; media and competitive analyses; and go-to-market strategies. All dedicated to helping authors define their audience and bring their true stories to readers in a way that resonates with them, and causes them to take action and tell their friends. 📚🚀 #zondervan #books #zondervanbooks #marketing #publicity #team

45

1 Comment

MSR Communications celebrates its 25th anniversary with an infographic that looks back on what’s changed in the last four years—from the pandemic to shifting consumer behavior and a greater emphasis on authenticity and combatting misinformation; PR pros have much to navigate. Looking to the future, we must be agile and strategic, leveraging a mix of secured media coverage and integrated activities from all media types to tell compelling stories that connect with consumers and prospective buyers on a much deeper level.  Full infographic here https://bit.ly/3ZoQfPv #PR #PublicRelations

8

1 Comment

Great share from Richard Geiger on the new "echoverse". It highlights the need for unified data, continued personalization, an omnichannel presence, AND the need for more video content and collaboration with influencers to build trust and extend reach. Have you started your influencer program yet? If not, reach out. We're about to rollout a new influencer offering and it's a game changer for nonprofits! #fundraising #omnichannel #directresponse #digitalmarketing

3

How's business? Is yours flourishing? How do we marketers, communicators, and brand-builders infuse a feeling of vitality into everything we do? My August column for the Daily Herald Suburban Business >>>Share in the comments those spaces in your world where there's inspiring flourishing! We'll all benefit from knowing about them. https://lnkd.in/eNRjV2Hf #smallbusinessmarketing #flourishing #flourishingbrands #flourishingcommunications #flourishingmarketing

19

1 Comment

Your nonprofit's website is often the first point of contact for potential supporters. Is yours telling your story effectively? Discover the key elements of a successful nonprofit website at boldcitywebdesign.com #nonprofitmarketing #websitedesign #boldcitywebdesign

1

Your nonprofit's website is often the first point of contact for potential supporters. Is yours telling your story effectively? Discover the key elements of a successful nonprofit website at boldcitywebdesign.com #nonprofitmarketing #websitedesign #boldcitywebdesign

1

Understand that data analytics enhances advocacy and storytelling by showing which messages resonate most, helping nonprofits create deeper, more impactful connections with their audiences. #DigitalAdvocacy #DataDrivenStorytelling #NonprofitMarketing #SocialImpact #AnalyticsForChange

2

New from me on the FCP Blog: Nonprofits thrive on visibility, trust, and community support. That's where nonprofit #PublicRelations comes in! Discover three powerful ways PR can boost your cause and make a real difference. Read: https://bit.ly/4b3uTve

13

📊 Making Your Association’s Research Matter 📊 This week’s Association Insights dives into how to make your association’s research resonate with the media and public. Start by linking your findings to real-world issues like economic growth or public health—connections that make the impact of your research clear. Framing research around current trends or news increases media interest, and presenting findings in simple, relatable language or visuals like infographics helps audiences grasp complex ideas quickly. By making your research relevant, accessible and actionable, you’ll amplify its impact and ensure it captures attention. 💬 What strategies help your research stand out? Share your thoughts in the comments! #AssociationInsights #ResearchImpact #PublicRelations #OnWrdUpWrd #Communications

12

4 Comments

Work lessons are life lessons

16

2 Comments

Now that election week is upon us, PR teams are fully in the spotlight. PR teams play a critical role in navigating the challenges that arise from allegations of misconduct or election law violations. Strategic PR strategies are essential for addressing these issues quickly and preserving public trust. Here are a few tips: 🔹Honest, clear messaging helps build trust with the public. 🔹Coordinating closely with legal teams ensures statements comply with regulations, balancing openness with caution. 🔹 Leveraging credible third party voices can help reinforce trust and reduce reputational damage. By working hand-in-hand with legal teams, PR professionals can help their clients navigate such high-stakes moments. #publicrelations #communications #PRstrategy #policy #Legalmarketing #PRtips #ELPR

7

➡️ Here are FIVE WAYS to increase interest in making a planned gift, without adding any time or expense. 1. Ask your colleague, such as the Major Gifts officer, to include a simple Call to Action in his/her email signature, such as “What is a Planned Gift?” Link that to your planned giving page or website. 2. Include a sentence or two about the benefits of making a planned gift in the year-end appeal letters. When you include information about a planned gift in a request for an immediate donation, you help donors understand the whole range of options they have when they want to support the organization. Read more here: https://lnkd.in/d95sxPBn #plannedgivingmarketing #plannedgifts #majorgifts #nonprofitdonations

3