Robert Figueroa, MBA

Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

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With a future-ready platform optimized for speed and ease-of-use, customers can deliver better business outcomes and more personalized customer experiences. Hear from LiveRamp's CPO Kimberly Bloomston how your business can drive value and growth from the next generation of the /LiveRamp Data Collaboration Platform. Watch the full #RampUp session: https://lnkd.in/d7KUWrhG

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Let me share reach and frequency reports that show you the importance of both!

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In a world without cookies, content creators hold the keys to driving performance. At Hearst, we are at the forefront of harnessing first-party data to drive sophisticated, omnichannel strategies across various verticals. Our domain expertise is powered by a robust infrastructure that captures 3.8 billion data signals exclusively from interactions with our content. This wealth of data provides a deep insight into reader preferences and enables the creation of proprietary Hearst first-party segments. By categorizing this information into hundreds of targeted segments, we offer unparalleled precision in reaching your desired consumer demographic. In the evolving digital landscape, where cookie deprecation shifts the paradigm, Hearst's content-driven approach ensures that we remain critical players in driving performance for our partners. How are you managing the cookie depreciation?

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Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

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More jobs here!

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This story is never old! Had a great experience at ProgIO a few weeks ago in Las Vegas, where the key topic was the impact of advertising platforms taking credit for actions that would have occurred anyway. This practice can be seen as an unnecessary tax to the industry, albeit profitable for the platforms themselves. When the word incrementality comes to mind, I think of Yolanda Angulo. If you prioritize incrementality over CTR or View Thru rates when allocating marketing dollars, this article is a must-read. Then give this a thumbs up or comment! #measurement #programmatic #incrementality Read more about how incrementality is reshaping the industry: [Link to the article](https://lnkd.in/ePM5XZVN)

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Great piece by @mariodiez touching on some of the myths around sending content signals in CTV. For what it’s worth, podcasts have been sending episode- level content signals for the better part of a year. My view is that marketrs should have an understanding of what they’re buying and they should be able to validate brand suitability and content adjacency with third parties. https://lnkd.in/e8gwC2Sq

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The fact that the holidays are right around the corner just made me realize I'm already somehow behind on planning and preparation this year. Let me be an example, and let this post from Matthew Umbro help you on the advertising side of it. But do NOT ask us how to organize your personal gifting lists. Please. We need to put our oxygen masks on first 😂 #ecommerce #Q4planning #googleads #holidaystrategy #paidsearch

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Join Theorem's Michele (Schuessler) Bavitz and SiriusXM Media's Molly Fuard for a fireside chat at the TV and Streaming Summit on the 21st and 22nd May! 🔥 As an #advertiser or a #marketer, you will be amazed to see where the #digital age #advertising has reached through #connectedtv and similar networks. 📈 A new-age marketing platform to learn more about and experiment with, as a #digitalmarketer. 🧪 🔊 Check it out and then check us out there! 💯 Cheers! 🚀 #digitalmarketing #onlinemarketing #connectedtvnetwork #ads #adnetworks #digitalmedia #onlineads #onlineadvertising #digitaladvertising

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Join Vivian Chang from The Clorox Company and I in room 313 at 230pm in Vegas as we discuss transitioning to business outcomes and Ai + Human operating models. Three insights to remember: 1. The right tech & people can scale any advertiser with fixed headcount. 2. Hidden value is everywhere you just need to know where to look. 3. Evolving KPIs into business outcomes is easier than you think.

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/gVrM4mQV #datacollaboration #dataprivacy #measurement

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As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett, VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eKjAtWwP #ContextualAI #CTVAdvertising #InnovationInMarketing

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As viewer habits continue to shift on Connected TV (CTV), advertisers must do everything to not fall behind. Streaming services now account for 41.4% of TV viewing, meaning there’s a significant opportunity to rethink marketing and ad strategies in this space. Balancing ad load is a necessity. While a slight decrease in ads per hour is encouraging, it’s important to avoid overwhelming viewers. With viewing sessions increasing nearly 7% year-over-year, this is a prime opportunity for brands to engage audiences more effectively. Transitioning budgets from linear to CTV is not just strategic but necessary. #CTV #Advertising #MarketingStrategy #ViewerEngagement #Marketing

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If your definition of "premium content", includes: Incremental reach at scale of high value audiences. Brand safe environment with only professionally produced original content. Highest attention to advertising messaging. Measurable ability to drive business outcomes. Then only one publisher checks all the boxes, and offers it programmatically: NCM.

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Discover how Paula Darvell, drove efficiency in marketing with impactful strategies. Listen to her insights on customer focus, embracing change, and more, in this insightful podcast episode with Alastair Hussain. #B2BMarketingPodcast #b2bmarketing #podcast #CMOInsights

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Meet Agentforce, Salesforce’s #AI revolution! Unveiled at Dreamforce 2024, this suite automates tasks and delivers real-time insights—boosting productivity like never before. Learn more in the blog by Merkle's Colm Barry: https://bit.ly/3BLNi3z

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