Raman Sharma

🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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Budget conversations with your CFO shouldn't be lost in marketing speak... it's speaking their language and about driving clear ROI! 📣 Tune into these #TuesdayTips to hear how Huddlers Heidi Bullock, Michael Callahan, Charles Groome, Grant Johnson, Greg G., John McKinney, and Lakshmi Randall break down complex marketing investments into simple business value! 👇 👋 Tealium, Salt Security, Biz2Credit, Chief Outsiders, Xome, Cornerstone Licensing, Informatica

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Pro tip: Strategic #CRO answers business questions. Tactical CRO does not address business questions (e.g. CTA color). Doesn't mean tactical CRO doesn't have a place. And in fact, if you're just getting started, most CRO programs end up being tactical FIRST while the flywheel starts spinning. BUT, strategic #CRO drives impact. It helps get buy in for MORE testing. It answers critical business questions. And most importantly - it DOES take some freaking time to analyze and spin up!!! Want to learn more? Listen to the full episode out NOW: https://lnkd.in/gYbDfCqg #Experimentation #Optimization

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When 14 top B2B CMOs and CROs talk GTM, you listen. Tofu sat down with 14 of the sharpest B2B CMOs and CROs in 2024, and they didn’t hold back. Inside this roundup, you’ll find: ✅ The GTM tactics that actually work (no fluff) ✅ Practical guides to navigate whatever 2025 throws at you ✅ Tips straight from the trenches of B2B leadership Juice it and steal their secrets. Your 2025 self will thank you 🧃 https://lnkd.in/g6PJDZ4K #B2BMarketing #GTMStrategy #LeadershipTips #Tofu

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Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Request Your Free On-Demand Webinar Now: "The Power of ABX for GTM Alignment" A well-executed account-based experience (ABX) strategy goes beyond marketing campaign efficiency. It also drives sales optimization, improves customer retention, and, most importantly, creates GTM alignment in your business. But what does building a solid ABX strategy actually entail? This webinar features Will Frattini, Head of Strategic Revenue and Growth at ZoomInfo, Calen Holbrooks, Vice President of Marketing at ZoomInfo, and guest speaker Amy Hawthorne, Principal Analyst of Demand and ABM Strategies at Forrester. This panel will discuss: * The purpose and benefits of an account-based experience strategy * Setting an ideal customer profile and other ABX fundamentals * How to discern which prospects are ready to buy and engage with them * How to measure success and scale your account-based tactics Download here : https://t.ly/vMWM4

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Request Your Free On-Demand Webinar Now: "The Power of ABX for GTM Alignment" A well-executed account-based experience (ABX) strategy goes beyond marketing campaign efficiency. It also drives sales optimization, improves customer retention, and, most importantly, creates GTM alignment in your business. But what does building a solid ABX strategy actually entail? This webinar features Will Frattini, Head of Strategic Revenue and Growth at ZoomInfo, Calen Holbrooks, Vice President of Marketing at ZoomInfo, and guest speaker Amy Hawthorne, Principal Analyst of Demand and ABM Strategies at Forrester. This panel will discuss: * The purpose and benefits of an account-based experience strategy * Setting an ideal customer profile and other ABX fundamentals * How to discern which prospects are ready to buy and engage with them * How to measure success and scale your account-based tactics Download here : https://t.ly/vMWM4

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In a recent poll with our LinkedIn network, we asked RevOps leaders: “What do you struggle most with in regard to your RevOps program?” - Unclear ICP & segmentation - Lack of demand - Poor funnel conversion - Unclear data & insights 67% of responders said they struggled with extracting meaningful insights from their data. This wasn’t surprising to us. Despite the sophistication of the modern B2B GTM tech stack, most businesses can’t draw meaningful conclusions from their data. In fact, the number one request we get from our clients is: can you help us build a new dashboard? Of course the answer is yes, but 9 out of 10 times, there’s nothing wrong with the dashboard itself, the issue stems from a lack of core infrastructure that ensures cross-functional alignment across the GTM teams. For example, before we engage to help a client with their dashboarding, we first focus on the following RevOps reporting building blocks: Documented Definitions: Documented understanding of “what is a lead”, “what is a demo”, etc. Data Enrichment: Standardized ways for how data comes into the systems Data Integrity: Standardized ways for how data is managed and updated by GTM teams in the system System of Record: A single system that is the “trusted” source of information Source of Truth Reports: On demand reports trusted by and available to everyone Once we’ve resolved these core issues, we then focus on the following primary areas of GTM reporting: board reporting, GTM dashboarding, sales forecasting and marketing attribution insights. Watch the full video to learn more here: https://lnkd.in/g_rNKQGB

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Wrong product roadmap? We spent 3 months talking to SaaS product, sales, and CS leaders (50-200 employees). Misalignment around the product roadmap is common. Visionary executives dictate the roadmap. Loudest voice in the room gets priority. Customer voice, data, and feedback are ignored. Commercial viability is an afterthought. No framework for prioritizing features exists. Gut feel drives feature prioritization. Spending 2 quarters on a roadmap your ICP doesn't want hurts. Competitors focus on what the ICP wants. Prospects choose competitors, shrinking the market. Inbound leads decrease. Win rates decrease. Outbound effectiveness decreases. Churn increases. This is a multi-million dollar problem. Secondary problems include top rep turnover, CSM burnout, and wasted resources. Layoffs ensue. Everything on the roadmap is critical for business growth. Getting it right is hard. A framework is needed to assess commercial viability. Sales/CS takes the brunt of the pain. How do you focus the roadmap on your ICP? #ProductRoadmapStrategy #SaaSProductManagementBestPractices #CommercialViabilityAssessment #FeaturePrioritizationFramework #CreativerseAgency

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Your approach to RevOps is your brand's connective tissue. Learn more and start strategizing growth from guest Rhys Williams of Domestique on this episode of StrategyCast. #BusinessGrowth #StartupTips #MarketingOps #RevOps #StrategyCast

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Fascinating discussion about AI, where we are today and what's reality. I appreciate his practical (and more informed) perspective. https://lnkd.in/gb_Ha8tR

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56% of enterprises now deploy mission-critical workloads in a hybrid model. This hints at an increasing preference for solutions that deliver both agility and control, especially as data and AI become foundational to business innovation. Today, we're proud to announce significant enhancements to EDB Postgres AI that combine cloud agility with a sovereign, hybrid-first platform. These are the special kind of days, indeed! Seeing the many pieces of the puzzle come together to build and deliver something we don't just believe, but know, our customers need. Solid orchestration and effort from the team 👏 EDB #AI #DataSovereignty #Innovation #EDB #ExecutiveLeadership #hybridcloud #onpremises #multicloud #PostgreSQL #JustSolveItWithPostgres #EDBPostgresAI #OpenSourceInnovation #DevOps #opensource #Postgres #EDBPostgresAI #data #AI #database #developer

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We at Poggio talk AI with CROs daily. A common topic: "how can we get rep leverage with enterprise-ready AI beyond basic ChatGPT?" Which is why we're so excited to launch another massive way to leverage AI TODAY: Poggio Digest. 💥💥💥   Poggio Digest gives sellers the most accurate, real-time view of every account, tailored for the specifics of your sales model and your value props. Say goodbye to static, one-time account plans that sit on the shelf, and hello to the future: self updating account plans that leverage all available information about your accounts, analyzed through the lens of YOUR sales model. New initiatives, key decision makers, data breaches, acquisitions, and so much more, summarized and delivered directly to every seller's inbox. No noise, all substance. 💪 While the competition fumbles with manual account plans and their reps attempting to self serve half baked ChatGPT prompts, leading revenue teams are using Poggio to win with AI.

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Sales leaders 👋 As planning season for 2025 gets underway, you’ll need actionable tips for creating a GTM AI strategy that lets your team consistently hit quota (and optimize the entire sales process). And we’re going to show you how in our live webinar 🔥 Join us for a LIVE webinar to explore how the right GTM AI strategy can transform your sales operations. During our webinar, you’ll: 🧠 Learn how AI-driven workflows can help your team meet targets more efficiently 👀 See how integrated systems can provide real-time insights for better decision-making 🙉 Hear from Sales experts on how they're using GTM AI in their strategy for 2025 (you'll learn directly from our CMO, Kyle Coleman, and Head of Solutions, Shikhar Singh!) Grab your spot today, and join us on November 14th @ 9 am PST! 🔗 The link to register is in the comments! #salesautomation #gtmai #gotomarket #gtmbloat #salesai #salesstrategy

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