This insightful post from Kim emphasizes a critical element that is foundational in all GTM, Launch, and Demand Gen Frameworks but is often overlooked or poorly executed by many. Watch the 2-minute video to understand why making this one thing frictionless is crucial for success.
I help B2B Tech, SaaS, Consultants, and Professional Services to strategically leverage AI to connect with their ideal customers in ways that get the results they need.
All GTM, Launch, Demand Gen Frameworks rely FIRST on this ONE thing. It's at the top of every framework or key steps - talked about by all of the experts and thought leaders in the B2B space. Yet missed and done poorly by the majority of folks. If you have budget, you hire experts to get this done - and then you struggle with how to leverage it well. Why? FRICTION KILLS FLOW...(if it's hard it won't get done). This ONE thing never gets defined (or used) really really well by the majority of folks. (Listen to my 2 minute video below). To illustrate this - here are absolutely spot on frameworks posted by amazing thought leaders - all of which start with this one, foundational, most important thing: Pierre Herubel Founder: "Our content doesn't convert" Me:"Tell me first, who is your target audience?" => First Question. https://lnkd.in/gP6JTPze Andrei Zinkevich B2B demand generation model aligned with buyer journey and levels of demand => Item #1 https://lnkd.in/gafeNRKp Maja Voje 1000+ people have taken the GTM Power Hour for a spin… => Item #1 https://lnkd.in/gkZEFNan Andy Crestodina Explaining content strategy in 3 minutes => Bullet #1 https://lnkd.in/gu3pVAHv Matt Lakajev 🚀 How you can go from 0 leads on LinkedIn…=> Item #1 https://lnkd.in/gnTjVhXb TK Kader | Unstoppable Only 4% of Startups Graduate from the Seed Stage - Item #1 https://lnkd.in/gRstCBp5 Jonathan Crowder Here’s what I’ve learned about GTM… Item #1 https://lnkd.in/gWqV9RFB Here's what that ONE thing is - and how you can make it FRICTIONLESS:
