Genoo, LLC

A short chapter, but a giant breakthrough. The root cause becomes actionable. Enough said. Read it for yourself and see if you agree. There's a link to get the entire book in the first comment, if you'd rather not wait for the chapter-by-chapter release. (We're halfway through at this point.) Make it a great day. Your comments and reactions are very appreciated (in other words, please comment and/or react to this, LOL) - thanks!

"That word doesn't mean what you think it means." The word? Personalization. ARGH. Personalization is more than using replacement tags or variable fields or whatever your system calls them. Personalization is sending content that will actually matter to the person who receives it. Check out this email I got this morning. I so badly wanted to write back to ask if this is an example of the personalization of which he speaks. Because it's HORRIBLE. The whole email is horrible. I mean, what the heck is even happening here? My name in the subject line. Check. An emotional hook (and my name) in the first sentence. Fails the "so what who cares" test. Why even share that? Company name in the 3rd paragraph - and the 3rd paragraph is his pitch. This isn't a personalized email campaign. It's a poorly written cold email campaign. I've never heard of this person or this company before. Side notes: the e.e.cummings touch with the subject line (all lower case) is off-putting to me. Starting the second paragraph with a lower case letter - same. No unsubscribe link, either. Bad form. I could have overlooked these issues had the email had any value to me. Any value at all. No, thank you. I'm dead serious about that. What do you think personalization means? This?

Something BIG happens in today's chapter. The brainstorming session continues as the team attempts to determine the possible causes of the Big Problem Number Two they identified in Chapter 1. Are you ready to "hear" their ideas? Remember, there's a link in the first comment where you can opt-in to get the whole book if you'd rather not wait for the chapter-by-chapter releases. On a side note, I'm still not confident I spelled "a-ha" correctly. Oh, hmm, maybe it's ah-ha. Rats.

Not all Outbound is failing... Ever wondered how the top-tier companies manage to boost their lead flow and keep their sales teams hitting quotas? Did you know that businesses excelling at lead nurturing generate 50% more sales-ready leads at 33% lower costs? And their customers make 47% larger purchases! Intrigued? You should be. Questions to ask yourself: - Are you segmenting your leads based on what interests them most? - How are you leveraging lead actions to trigger your nurturing sequences? - What would happen to your revenue if your email engagement rates jumped from 5% to 30% or more? Drop a comment below if you want more details on transforming outbound and start getting the momentum you need. Ready to dive deeper? Share your tips, stories, and questions in the comments! Let’s learn and grow together.

My simple strategy to understand your leads beyond basic metrics. I've used this simple strategy for years -- pre AI... and I outline it here. You don't need fancy tools to do everything... 🔥 Stop wasting time on guesswork! This strategy will provide the insights you need (even if you couple that with AI) to engage your leads consistently and predictably. Dive into my latest Newsletter article and discover this for yourself! 💡 Questions to Ponder: - What if you could know exactly what your leads are interested in? - Are you leveraging the power of automations to keep your leads warm? - How effectively are you segmenting your leads based on their actions? 🚀 Ready to take your lead engagement to the next level? Watch the video now and start implementing these tactics! 👉 Action Step: Drop a comment if you want a deep dive or have questions on specifics, and don’t forget to share this post with someone who needs this strategy!

CHAPTER 2 IS HERE! The way to solve any problem is a six-step process. 1. Define the problem. We did that in Chapter 1. 2. Brainstorm the possible causes of the problem. That starts with today's release of Chapter 2. 3. Determine the most likely cause from those uncovered. 4. Build a plan to address it. 5. Execute on the plan. 6. Measure results and, if the problem is not impacted within a defined timeframe, return to Step 3 to try something else. (SPOILER ALERT: this team is measuring at the four-week mark in Chapter 10.) Continue your spy's-eye view into the conference room as Dustin and the team get into it. Check the first comment if you'd rather not wait for the chapter-by-chapter release of Igniting Momentum: How One Decision Sparked a Business Transformation. Your reactions, comments, and shares on THIS post are sure appreciated!

📉😓 Are your metrics barely holding steady or, worse, slipping? You're not alone, and it’s time to take action! 🤔 “What it all boils down to is this,” Dustin said. “We simply aren’t meeting our targets. Something must be systematically wrong. What are we missing?” Get Chapter 1 here, or jump ahead to get the whole book - that link is in the first comment. 🚀 Here are 5 essential insights you'll discover to help you leap from struggle to success: 1️⃣ Customer Acquisition & Retention metrics are critical. Are you addressing both effectively? 2️⃣ Brainstorming with your team can uncover hidden issues. When was the last time you did a deep dive together? 3️⃣ Rory nailed it – cost-cutting has its limits. How can you optimize without compromise? 4️⃣ Is your marketing really resonating with your audience? Sometimes, the smallest details can lead to the biggest wins. 5️⃣ Dustin’s move to the whiteboard symbolizes proactive leadership. Are you ready to take action and make bold moves? 💡 Do these challenges resonate with your current situation? How are your marketing and sales teams addressing the disconnects? 🔥 Engage in the conversation: Drop your thoughts in the comments or share this with someone who needs a push! 💪 Let's turn these insights into action and reclaim growth together! #BusinessGrowth #Leadership #Marketing #Sales #CollaborativeLeadership

🎯 Ever wonder if AI can truly think like you? 🤔 We often hear about the revolutionary capabilities of AI, like GPT-5, but here's the burning question: Can it replicate your unique expertise and intuition? Dive into my latest insights to find out! 🔑 Key Insights: 1. Human intuition and reflection is the secret to leveraging AI. 2. Why your personal experiences and insights are irreplaceable. 3. How AI can complement, not replace, your unique value. 4. Producing content that truly resonates, activating your ideal customers. 5. Real-world example of AI-enhanced outreach leading to increased leads and conversions. 💡 Questions to Reflect: - What makes your expertise unique in your industry? - How can you use AI to boost your existing strengths? - Are you maximizing your content strategy to connect with your ideal customers? 👥 Let’s discuss: Do you think AI will ever match human intuition? Comment below and share your thoughts! 🔄 Don't forget to repost & tag someone who needs to see this today! #AI #MarketingStrategy #ContentCreation #BusinessGrowth

🚨 Lessons from Hootsuite's Bold Move What happens when a popular social media tool doubles its prices and leaves its loyal users behind? Discover the incredible marketing lessons we can all learn from Hootsuite's big decision. From understanding your customers' needs to watching competitors seize new opportunities, this situation offers vital insights for every business. Learn how transparency, customer focus, and strategic responses can make or break your brand. 🔗 Find the link in comments, type it, or scan the QR code