Priya Ramamurthi (she/her)

I came across an insightful article by McKinsey highlighting the expanding remit of CMOs and CGOs in shaping modern business strategies. It struck me that while these roles are becoming synonymous with driving growth and innovation, the path to CEO still predominantly favors those from COO backgrounds. This observation raises an important question: Are organizations underestimating the strategic contributions of leaders at the helm of Go-to-Market (GTM) efforts? The article also highlights a long-standing tension between brand and performance marketing, most recently often biased towards lower-funnel activities for immediate gains. However, the landscape is shifting—companies are beginning to recognize the essential balance needed between these approaches. Investing in brand-building isn't merely a "nice to have"; it strategically strengthens a brand's long-term position and enhances purchase consideration. The challenge for CMOs and CGOs is effectively quantifying our brand-building initiatives to align Private Equity boards, CFOs, and CEOs. By demonstrating brand value through measurable outcomes, we can bridge the gap between marketing strategies and executive priorities. Ultimately, brand equity is a crucial investment in purchase consideration, driving sustainable growth and providing a competitive advantage in the marketplace. I'm eager to hear thoughts on these topics.

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🌟 Honoring a Legacy of Storytelling Excellence 🌟 Nancy Duarte has been synonymous with impactful presentations for over two decades, setting the gold standard in visual storytelling. Nancy's work and frameworks have not only inspired me but have proven themselves to be universal and timeless. Whether it’s a keynote, a pitch, or a simple report, the Duarte approach to storytelling has always elevated the ordinary into something truly remarkable. Their commitment to keeping pace with evolving technology is remarkable. From the days of early digital slides to today’s tech-driven world, Nancy and Michael have consistently adapted, proving that great storytelling transcends formats and platforms. Their frameworks—grounded in universal principles—remain as relevant today as they were when I first encountered them years ago. Now, with the arrival of Generative AI, I’m beyond excited to see how Nancy, Michael, and the Duarte team are pushing boundaries yet again! There’s something truly groundbreaking on the horizon, and I can’t wait to see how their legacy of storytelling will evolve in this new era of presentation technology. 🌐✨ Thank you, Nancy and Michael, for the inspiration. It was an honor meeting you! 🚀 #Storytelling #PresentationSkills #Innovation #GenAI #Inspiration #Duarte

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Mastering Lead Qualification: Insights from Asha Sharma, CMO at the KariGhars In this power-packed short video, Asha Sharma, Chief Marketing Officer at the KariGhars, dives deep into the critical process of "lead qualification." 🚀 🔍 Key Takeaways: - Why Qualify Leads? Asha emphasizes how qualifying leads is the cornerstone of a successful sales process. - Real-Life Example: Using a compelling case study from her own company, Asha illustrates the impact of effective lead qualification. - Smooth Sales Journey: Discover how this process streamlines the sales pipeline and ensures better conversion rates. Don't miss this insightful session—perfect for marketers, sales professionals, and entrepreneurs! 🌟 #leadqualification  #salesprocess  #marketinginsights

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Great sessions so far at #plgtm. My 2 big takeaways so far 1. Brand and TOFU are THE thing to nail down and is the way to “warm” up the people that hold the $ and decision power 2. Everyone is hinting towards ABM as the strategy for moving upmarket/integrating sales for PLG GTM

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Invest in leaders and hire employees who invest in themselves. #executivecoaching, #lifecoaching, #corporatecoaching, #leadershipdevelopment

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At Black Box Intelligence™, we've been closely monitoring California since the minimum wage increase in April, and the findings may surprise you! Explore the trends in sales, traffic, check growth, and staffing, particularly in comparison to the rest of the nation. https://lnkd.in/gkf2mVUf

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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🔥 Let’s talk about accountability in messaging. “We’re the industry leader.” Really? Why? How? Prove it. In this clip from my latest WordBirds - An Axios HQ Podcast episode, Jolene Peixoto drops the mic on lazy claims and challenges us to back up our bold statements with real proof—or risk being called out. 👉 Quick gut check: - If you read your messaging out loud, would it actually make sense? - Or would you sound like… well, you know. 💬 Let’s keep the conversation going: - Is this level of rigor realistic in marketing? - Or do buzzwords still have a place in today’s world? 🎥 Watch the clip, then weigh in below. I’ll be in the comments! 🎙 Full episode, here ya go: https://lnkd.in/gAa-f3ha #Messaging #Communications #ProveIt

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🚀 Morning Consult’s Fastest Growing Brands 2024 is here! 🚀 From legacy players reinventing themselves to emerging disruptors shaking up industries, our annual report is the ultimate measure of brand growth, spotlighting the top brands that captured consumers' attention and consideration like never before. What's in this year's edition?: 📈 The WNBA (Women's National Basketball Association)’s historic rise, securing the #1 spot as consumer buzz and engagement hit record highs. 🤖 AI’s mainstream moment with tools like Microsoft Copilot and Google' Gemini making waves. 🍬 Social media's impact, from candy brands like Nerds’ viral success to fast-fashion leaders shaping trends. 📩 Download the full report to see the full rankings: https://lnkd.in/e3wszSqc Big kudos to Amy He, Nicki Zink and Ellyn Briggs for bringing this year's report together! #FastestGrowingBrands #ConsumerInsights #BrandGrowth

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What I’ve always loved about product marketing is the endless opportunities to learn. PMM touches so many parts of the business that there will never be a finite set of skills required. Join Eve Alexander, Jeffrey Vocell, Catlyn Origitano, and I as we discuss building PMM skills in this Sharebird event. Seek medical attention if you experience any of the following symptoms after the session: 1. Writing positioning statements for inanimate objects 2. Asking strangers “what’s the message?” 3. Building keynote presentations “just for fun” 4. Asking to see the “customer journey” in every meeting

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It's always wonderful when the child walks in your shoes and does a better job than you ever did of articulating what it takes to build a brand... Here's the first #marketing leadership blog from Reeya Deshpande of CloseFactor with three key principles of building a brand that people trust: 💡 Build distinctive Brand value (Apple stands tall here) 💡 Find the balance between the company and the people (people buy from people they trust) 💡 Integrate your customers into your brand (celebrate your customer's successes) Check out the full blog here - https://lnkd.in/gT3iz9jf Aparna Deshpande Leena Joshi Kashyap Deorah Shekhar Dhongade #marketing #branding #demandgeneration

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How to piss off your customers with a lousy chatbot

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In the Future of Work, we know that we will work differently, learn differently, achieve differently. It stands to reason, then, that we could all refresh how we network. My new rules of networking. #Networking #Career #FutureOfWork https://lnkd.in/g5E5UXnE

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As always, great marketing 'pearls of wisdom' from Krishnan Chatterjee. Starting from #B2BMarketing 101, and the importance of brand building associated with promise, values, and trust, it is an insightful summary of how the modern #CMO has an opportunity to become a 'Capital efficient growth driven Business Leader' with the power of #GenAI. There's a ton of learning in this short clip. Anyone building a career in #B2BMarketing or an aspirant, can embrace these insights as the bible and run with it. Great conversation Anirban Roy Choudhury.

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Frequent feedback is essential for building alignment and setting clear priorities in product strategy. Regular alignment sessions help teams stay adaptable, prioritize effectively, and build products that truly meet customer needs. This week, I spoke with Vishal Kapoor, SVP of Product at Affirm, about what it takes to scale products in the fast-evolving fintech space. With over 15 years of experience, including roles at Microsoft and Dropbox, Vishal offers invaluable insights into creating adaptable, customer-centered products. We discussed:  ✅ How weekly feedback aligns teams and aids decision-making ✅ Identifying and sequencing the right problems ✅ Balancing long-term goals with immediate needs ✅ Building cross-functional partnerships for better feedback ✅ Using feedback loops to keep the roadmap agile Listen now 🎙️ Apple: https://lnkd.in/ehWgbh8p 🎧 Spotify: https://lnkd.in/e7J6VyVf How does your team prioritize feedback in the product development process? Share your thoughts below! #productthinking #productmanagement #feedbackloops #teamalignment #productstrategy

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Two weeks after wrapping up my first Pavilion GTM conference, a few powerful takeaways are still top of mind and influencing my planning for next year: Ever Evolving GTM: The need for a new GTM approach in B2B couldn’t be clearer. Shorter tenures are causing a loss of institutional knowledge, complexity is demanding tighter cross-functional alignment, and GTM efficiency has dropped by 58% since 2019. With rising capital costs, execution and efficiency are more critical than ever. As hard as it is aligning teams and sweating the details on performance and being in the same boat is ultimately what will lead to success or failure. As always enjoyed the sessions from Winning by Design and 🐶 Jacco van der Kooij, GTM Partners and Sydney Sloan was my favourite presentation on technical marketing campaigns and first team mindset. Is AI the Next Big Thing or Everything? Analyst Benedict Evans delivered a compelling talk on AI, illustrating that while interest is sky-high, actual applications are still limited. A consistent theme was the importance of exploring AI’s potential, given its fast-evolving role, especially as scalable use cases emerge and I am really excited to see more from Amanda Kahlow and 1mind. Sharing Success, Showing Humility, and Directness: A big takeaway was the authenticity shown by leaders like Benjamin Samuels and Kim Scott, and Square’s Tom Hanrahan, who openly shared their journeys and challenges. Their openness underscored that humility, candor, and success can, and should, coexist in leadership. And I got a selfie with my hero too thank you Kim! An inspiring experience and community I’m grateful to have been a part of Thanks Sam Jacobs and Kathleen Booth and team. #GTM #marketing #b2b

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