Praveen Das
San Francisco, California, United States
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About
2024: The Year of Signal-Based Marketing for B2B
B2B marketing is evolving…
Contributions
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You're facing seasonal fluctuations in SEM results. How can you ensure stability and success?
I’ve found that adjusting bidding strategies and creating season-specific campaigns can smooth out the dips. For example, if you're running SEM for a travel business, bookings might spike during summer and dip in winter. To ensure stability, you can: 1/ Lower bids during off-season to maintain a presence without overspending. 2/ Run ads promoting winter getaways or holiday packages to keep engagement high. 3/ Use previous years’ data to predict trends and prepare campaigns in advance. This way, you're adapting to fluctuations instead of reacting, maintaining steady performance year-round.
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You're aiming to boost SEM ROI. How can you leverage data analytics for client reporting success?
In my experience, diving deep into analytics can reveal patterns and opportunities that go unnoticed at a surface level. Here are some specific ways you can leverage data for reporting success: 1/ Track key conversion paths to pinpoint the most effective touchpoints for client campaigns. 2/ Analyze top-performing keywords and optimize bids to maximize ROI. 3/ Segment audience data by location, device, and demographics for tailored insights. 4/ Compare ad spend with conversion rates to ensure efficient budget allocation. 5/ Use visual data (charts, graphs) to present clear, actionable insights to your team.
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You're facing SEM algorithm changes. How will you adjust your strategy for success?
To adjust your SEM strategy in response to algorithm changes, focus on these key actions: 1/ Diversify Keywords: Expand and refine your keyword list based on new search patterns. 2/ Optimize Ad Copy: Test variations of your ads to ensure they align with updated ranking factors. 3/ Leverage First-Party Data: Use insights from your own audience to improve targeting and stay ahead of competitors. 4/ Invest in Automation: Use automated bidding and AI-powered tools to adapt to changes faster. 5/ Focus on User Experience: Prioritize landing page relevance and speed to maintain ad performance.
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Your team is at odds over SEM budget allocation. How will you find the optimal strategy?
In my experience, budget allocation debates often arise when teams focus on different priorities—one side pushing for proven strategies, while the other wants to experiment. I’ve been in that situation myself. The key is balancing both. Analyze Past Performance: Look at which campaigns have driven the most conversions or leads. Identify Priorities: Focus on high-performing keywords or areas that bring the most ROI. Segment Your Budget: Allocate 70% to proven keywords, 20% to new opportunities, and 10% for testing. Monitor Results: Regularly track and adjust based on performance metrics like CTR and CPA. Example: If a campaign drives 50% of sales, allocate a bigger portion there and less on underperforming ones.
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How do you align your remarketing strategy with your customer journey and sales funnel stages?
Remarketing is not about reaching out again; it’s about making sure your message resonates based on where your customers are in their journey. Let’s break down how to align your remarketing strategy with the different stages of your sales funnel. 1. Segment users based on their interactions (e.g., website visitors, cart abandoners, past customers). 2. Select the Right Platform: Google Ads: Best for reaching a wide audience through search and display networks. Facebook Ads: Ideal for engaging users visually and leveraging social interactions. 3. Choose the Appropriate Format: Display Ads: Use for brand recall among general visitors. Dynamic Ads: Perfect for retargeting users who abandoned carts, showcasing products they viewed.
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How do you choose the right extensions for your brand goals and audience?
Choosing the right extensions for your brand goals and audience is essential for maximizing your advertising impact. Here’s a straightforward approach: 1/ Identify what you want to achieve (e.g., brand awareness, lead generation). 2/ Understand your target demographic—what are their preferences and behaviors? Match Extensions to Goals: a. Sitelink Extensions: Great for increasing site traffic and guiding users to specific pages. b. Call Extensions: Ideal for direct engagement, especially for service-oriented businesses. c. Location Extensions: Useful for local businesses to drive foot traffic. 4/ Analyze Performance: Regularly review the effectiveness of your extensions. Adjust based on what resonates with your audience.
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Raja Gopalakrishnan
It was truly a wonderful experience chatting with Shrishti Sahu, Managing Partner of Swadharma Source Ventures - SSV, on the SenseAI Ventures podcast show! I thoroughly enjoyed our conversation, delving into her first-hand experiences in private investing. Shrishti stands out as one of the most promising young tech investors in the ecosystem, and her insights were both inspiring and enlightening. If you haven't already, check out the full episode where we explore more about her journey and investing perspectives!
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Kamlesh Nagware
HSBC's recent assessment values Byju's at $0, along with other unicorn startups like Meesho, Pharmeasy, and StackOverflow Valuation down from previous round. This highlights the importance of focusing on value creation over valuation in the startup ecosystem. An exemplary case is Zoho, which revolutionized the software as a service market without external funding, emphasizing customer success. #startup #funding #valuation [Read more](https://lnkd.in/dPk7i8Jh)
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Dev Khare
Here's one more theme that has played out over the past decade in India SaaS: SaaS companies that sell into India/Asia (non-China/Japan). There's been a reasonably large set of investors in India who have been default no in this category, based on perception of limited TAM and GTM challenges. However, there is reason to be optimistic for this theme (we are!). A reasonable set of companies in the ecosystem have scaled, such as MoEngage, Darwinbox, Capillary Technologies, Yellow.ai, Unicommerce , Gupshup, CRMNEXT, LeadSquared. Companies like Salesforce, SAP etc have reached multi-hundred million ARR in India. As a result, the potential scale from sales in India has grown from the $15-20mm that people used to talk about 5 years back to perhaps $50mm in India, overall $100mm-150mm in Asia. I think we'll see more companies continue to get funded here as IT demand in India/SEA deepens and local requirements (mobile, India Stack, regulations, languages) get addressed. Founders and investors will need to tune into this being a solid path to go but will take longer to get to impact than US/EU-focused companies. Some characteristics we see at India/SEA-facing software companies: * Many start out in SMB but then find scale & success selling into enterprises. India market has a ton of SMBs (10mm+), a relatively light mid-market and a significant set of large enterprises. * Products tend to have feature sprawl and design-deficit but this can be fixed. * Some large sectors that are pulling at enterprise level e.g. BFSI, multi-sector conglomerates. Early traction from digital native companies (but naturally capped market). * Natural to go to SEA & Gulf countries. Product could remain fairly similar but sales & marketing motion can be quite different. To get really large, feels like will have to end up going to US/EU markets eventually. * ~10 years to $100mm ARR, with market leadership in Asia * Gross margins start out perhaps 10-15 points lower than corresponding companies in the US/EU but trend up over time. * Most India-facing SaaS companies are starting as India Pvt. Ltd. today, compared to 5 years ago (versus US C-corp), with a view to going public in India at $50-100mm revenue level.
27414 Comments -
Caitlin Panasci
India’s Oyo, once valued at $10 billion, is finalizing new funding at a $2.5 billion valuation. This marks a steep decline from its $10 billion valuation in 2019. The startup, which has raised over $3 billion from backers like SoftBank, Peak XV Ventures, Lightspeed, Airbnb, and Microsoft, has struggled to attract institutional investors. In recent months, it has aggressively pitched to high-net-worth individuals after withdrawing its IPO application twice in the past four years. Once a red-hot Indian startup active in markets including the U.S. and Europe, Oyo has now scaled back its international presence. #venture #downround https://lnkd.in/gE2GjYnM
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Xavier Prabhu
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213 Comments -
Bala Srinivasa
Shashank Bijapur co-founder and CEO of SpotDraft, our portfolio company, ran a terrific panel at the Arkam Innovation Summit. He covered a lot of ground with Manish Jethani Co-founder and CEO of Hevo Data Data, and Gaurav Sharma Founder, and CEO of SaaSLabs . Here are some key takeaways that stayed with me: Initial journey of identifying the problem statement and figuring out the solution during the early days at SaaS Labs and Hevo Data After selling his first company in the US, Gaurav returned to India. All he wanted to do was make $4-5 K living in India, so he started out by building tools for Shopify users. But when those tools rapidly grew to half a million in recurring revenue, Gaurav realized that he could build anything, be anywhere in the world, and sell it worldwide. Manish believes that your product has to solve a personal problem in addition to an industrial one. Once you start the journey as an entrepreneur, financial success will not satisfy you. “What one problem can you solve even if the financial outcome is not that great?” Deciding whether to validate the product in India and move to the US versus taking a US market-first approach Selling in India is hard, especially in the early days. As Gaurav said, "if you sell a $10 product, you must create an invoice, and then they’ll make the payment in 60 days. So, it became very hard to make a profit. From this, I realized that India is not ready to buy software yet, so the best model would be to build it in India and sell it across the world" Manish believes customer needs and expectations are completely different across India and the US. It's quite challenging to build a product for India and expect it to succeed in the US. So, from day one, he focused on the US market-first approach. Establishing product differentiation during the early days of growing in the US market? Initially, the number one challenge for Manish was to sell a product that their target audience could build themselves. Hevo Data needed needed financial and operational data from companies, which nobody shares easily. Most companies prefer to build a product in-house and work with that tool. So, Manish decided to find initial customers who meet three criteria: they should not want to build a product in-house, they should be fine with sharing the data, and they should be from the US. Aspects of the business that changed from 0-1 to 1-10 journey and beyond To get initial customers, Gaurav decided to integrate his product into larger companies to get more eyes on it. To sustain this growth, Gaurav bet on excellent customer service, which is “an unfair advantage for Indian SaaS,” as he says. His customer service and fast responses became the talk of the town amongst his customers. Here’s the full video video. Well worth your time to listen to three $10M+ ARR SaaS founders at the top of their game. Arkam Ventures https://lnkd.in/gP_YT-gV
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Ambika Pande
📊 Is pricing the answer to fragmenting the UPI App market? 📊 📈💡NPCI has extended the 30% market cap deadline because the top 3 UPI apps have ~92% market share. Phonepe, Paytm & Gpay capitalized on the early mover advantage. New apps don’t have incentives to compete for UPI volumes because it is a “free product.” And while this was why it grew, it has now also hindered entry of new players ✅ Global real time payment (RTP) equivalents are usually free for the customer while merchants are charged. Ex: 🇧🇷 Pix: Merchant: 0.22 - 0.3% / txn, free for user 🇨🇭 Twint: Merchant:1.3% / txn, free for user 🇵🇱 Blik: Merchant: $0.1 - $0.75 / txn, free for user 🇸🇪 Swish: Merchant: $0.09 / txn, free for user 🇸🇬 PayNow: Merchant: 1.3% / txn, free for user 📈💡 If we want to keep RTP free for the end user, the constraint is free P2P payments. Only P2M can be charged. Is that feasible? Let’s look at the data: 📌 UPI Value (in Cr): From April ‘23 to ‘24, grew by 39.6%. P2P grew from 10L Cr to 14L Cr, at ~32% growth YoY. And P2M grew from 3.2 L Cr to 5.3 L Cr, at~65% YoY. 📌 UPI Volume (in B txn): From April ‘23 to April ‘24 UPI volume grew by 62%. P2P grew from 3.8B to 4.9B, at YoY 29%. P2M grew from 5B to 8.3B at YoY 65%. And proportionally: 📌 April ‘24 Value: Total: INR 19L Cr, P2P: 72.97%, P2M: 27.03% 📌 April ‘24 Volume: Total: 13.3B, P2P: 37.5%, P2M: 62.5% ✅ The constraint of only being able to price P2M transactions is not a blocker, P2M seems to have significant volumes. But that’s the overall P2M market: There is a big segment that falls within P2PM (unorganized merchants), that NPCI will not charge 📈💡Let’s assume that P2PM majorly consists of low value transactions of AoV less than Rs 2000. If we look at AoV > 2000 bucket of P2M transactions, this constitutes for 4.50% of txn numbers, and 68.36% of P2M txn value. ✅ So even excluding P2PM this still leaves a significant~68% of P2M monthly value or 4.5% of P2M txns that can be monetized So what’s the ideal pricing model? ❗Well, the cost of a UPI transaction is ~Rs 0.4. At 13.3B UPI txns that is a monthly cost of Rs 532 Cr. Which is Rs 6384 Cr per annum to maintain the UPI ecosystem! The pricing needs to generate atleast this much❗ 1️⃣ Option 1: Fixed fee / txn: If only AoV > Rs 2000 txns are charged, then to break-even, the fee per txn needs to be Rs 15, which is high. If ALL the P2M txns are charged, then a per txn cost of Rs 0.67 would be enough to break-even. But the P2PM merchant would be impacted 2️⃣ Option 2: % of txn value: If only AoV > Rs 2000 txns are charged, then the break-even fee is 0.15%. If the total P2M value is charged, the fee needs to be 0.10%. Seems to make more sense But even if pricing comes, while it incentivizes new apps it also incentivizes incumbents to keep their market share. Enter: the 30% UPI market share cap To read the full article and other pieces like this, click here: https://lnkd.in/gSPm49aq #fintech #UPI #NPCI
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Shreyans Nahar
Finsire has recently started its learning series - Ideally by chatting with the best folks in the Industry. Here, with Siddharth Shetty, Co-founder and CTO of Account Aggregator (AA) from DigiSahamati Foundation, we speak about the data exchange's inception, growth, and future in India. - We use AA for various reasons, including pushing boundaries in India's data exchange layer with various use cases. - It's been about three years since it went live, and over 70 million cumulative Indian accounts are linked. - One-of-a-kind data sharing network from India that is not seen anywhere across the globe, baring Singapore with https://lnkd.in/gyrCQtVQ - Different approach to protect consumers as compared to the previous models that existed to attain consumer data by various methods used by Plaid or Salt Edge Onemoney Finvu (Cookiejar Technologies) Protean eGov Technologies Anumati by Perfios AA NADL - Account Aggregator Computer Age Management Services Limited KFin Technologies Ltd. Enjoy - Please click on the link below and watch the video!
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Hemant Mohapatra
**Founders & GTM leaders ** -- only 2 days left to sign up for Lightspeed India'a #MastersOfSaaS session with the creator of MEDDIC - John McMahon known widely as the BEST salesperson in the world. John is a board member at companies such as Snowflake MongoDB ThoughtSpot and more! This will be an online session on JUN25th 8-9PM IST / 730AM PST. Please RSVP early to reserve your spot: https://shorturl.at/ZPLxH We'll discuss: - common mistakes in setting up sales teams - learnings from being a CRO at multiple 100M+ ARR businesses - how to hire A+ talent, every. single. time. - and much more!
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Salone Sehgal
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Anush Prem
Today marks an incredible milestone for us at Inflexor Ventures as we proudly announce the 𝐟𝐢𝐫𝐬𝐭 𝐜𝐥𝐨𝐬𝐞 𝐨𝐟 𝐨𝐮𝐫 ₹350 𝐂𝐫𝐨𝐫𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐅𝐮𝐧𝐝. This isn't just a number—it's a symbol of our steadfast commitment to empowering founders who are ready to amplify their proven potential and take their vision to new heights. In my journey from being an entrepreneur to a VC, I've witnessed firsthand the critical juncture where vision meets opportunity. The Opportunities Fund is designed to be that bridge—supporting visionary founders who have already proven their potential and are ready to scale further and faster. To all the founders who trust us with their stories and growth, thank you for your resilience and ambition. You inspire us daily to be more than just investors; you motivate us to be partners who champion your vision and share in the challenges and triumphs of building something extraordinary. Our heartfelt gratitude goes out to HDFC AMC Select AIF FoF I scheme and our other valued limited partners for their trust and belief in our mission. Your support fuels our drive to not just invest in ventures but to become true partners in the journey, championing innovation and resilience every step of the way. I also want to acknowledge my colleagues, whose dedication and expertise drive us forward, and the wider ecosystem that plays an essential role in making ventures thrive. This milestone wouldn’t be possible without each of you contributing to this vibrant network of progress. To the entrepreneurs who dare to dream, build, and inspire: your determination is why we do what we do. We are honored to walk alongside you in navigating the exhilarating journey of scale and impact. Here's to nurturing more stories of growth and innovation as we embark on this exciting chapter together. Venkat Vallabhaneni, Jatin Desai, Pratip Mazumdar, Murali Krishna Gunturu, Harsha Mundhada, Parmi Doshi, Aishwarya Kulkarni, Pratik Ahuja, Kirti Chaturvedi, Akhil Nehru, Minal Sequeira, CA Vijay Sundar A N https://lnkd.in/gJUHBZk6 #VentureCapital #Entrepreneurship #OpportunitiesFund #Innovation #Gratitude
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Sarthak Biswas
The Indian Gen AI prosumer, consumer landscape still remains early – Companies have hit power users but are subscale OR have low % of paying users • Companies do not have enough cohort level data to indicate product love • Most cos who have managed to cross few hundred thousand users (MAU) are building their US GTM machine • They have a rudimentary hallucination check AND a rudimentary RLHF in place We at Chiratae ventures are keen to look at – 1) Vernacular AI assistants - Sarvam, Krutrim are foundational model (Sarvam – OpenHathi) based general intelligence assistants very similar to Anthromorphic or Poe, but contextualized to India. They have raised significant capital, but the space remains open still. 2) Vernacular AI search – We do not have a Perplexity, Liner for the Indian vernacular. This is a potential whitespace. We will look for a solid team, with a solid product roadmap. Product risk mitigation playbooks are being built out by investors as we speak Some companies like Two.ai are building both assistants as well as AI enabled search platforms. 3) Co-pilots for Professional services with pre-existing spend pools which can be delivered digitally – AI generated influencers, AI based gaming, digital professionals/copilots - legal professionals, counsellors/therapists, accountants Please write in to [email protected] if you feel there is something you would like to discuss. If there are products or companies we should look at, please tag them in the chat below Chiratae Ventures Sudhir Sethi TCM Sundaram Ranjith Menon Venkatesh Peddi Anoop N Mandeep Julka, CFA Kailashnath M S, CFA Tanvi Dubey #GenerativeAI #Consumer #SaaS #Technology
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Ashu Garg
Can technical founders become effective CEOs? Srinath Sridhar knew he needed to step out of his comfort zone when he founded Regie.ai four years ago. Now he and cofounder Matt Millen have raised more than $20 million and landed on G2’s list of fastest-growing software products of 2024. My full conversation with Sri is in the comments.
333 Comments -
Srikanth Rajagopalan
Super fun catching up with one-time arch-rival, co-conspirator, and now good friend Sanjay Swamy. Thanks for having me on the show Prime Venture Partners. It was fun looking back on how our journeys in fintech began before the term was even coined. Life is tough as an entrepreneur, sometimes it's good to look back and see how far we've come. #startups #entrepreneurship #entrepreneurs #nostalgia #earlydays #OGs #fintech #mcommerce #payments
448 Comments -
Gaurav Manglik
Congrats to Zingly.ai, Gaurav Passi and the entire team on their launch. We are proud to be investors from Day 1. This is once in a decade style opportunity. It's 2024, and You and I, as customers, still continue to struggle with 1-800 numbers, ineffective AI Chatbots and spelling our names, account numbers and other info over and over again ... It's time to change all that. Zingly lets a business's customers drive the experience they want as they want it (quick answer from AI or a real conversation with human agents or a hybrid), how they want it (text, audio, video), and from any device without having to repeat info over and over again - all from a single personalized Zingly Room. Sounds obvious! But the best ideas are the simple obvious ones! #FutureOfCX #AIRevolution #CustomerExperience #Startups #Entrepreneurship #VentureCapital https://lnkd.in/gV9mk7je
31 -
Vedika Parikh
My new piece is up on The Story Board!! This is the 1st segment of a two-part essay diving into Account Aggregators— the new addition to the Indian fintech landscape. Account Aggregators have been discussed with much fervour in the past 3 years, and have been heavily touted as “the next UPI”. To find out if that is truly so, give this essay a read as I explore: 1️⃣ What Account Aggregators even mean 2️⃣ The AA workflow breakdown through the life story of Saha, an average Indian resident 3️⃣ Existing and possible use cases of the AA infrastructure Let me know your thoughts/questions and stay tuned for part 2, where I lay out the traction and adoption of the AA technology, existing and potential revenue models for monetization, and the actual incentives for financial institutions to join this ecosystem.
462 Comments
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