Nick Powills, CFE

Our 2024 Marketing & Publicity Summit is in the books. Nine of us total, from four different states. Topics included an enneagram assessment; growth mindset; marketing and PR innovation; media and competitive analyses; and go-to-market strategies. All dedicated to helping authors define their audience and bring their true stories to readers in a way that resonates with them, and causes them to take action and tell their friends. 📚🚀 #zondervan #books #zondervanbooks #marketing #publicity #team

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The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment

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In this Forbes Agency Council article learn why marketing your culture works best when it comes from your team members. Let them share vs. talking at the world. Don't drink your own kool-aid. #rbbcommunications, #forbesagencycouncil.

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"The credibility and legitimacy from being featured in a TV program or respected publication will always be more meaningful than any marketing campaign," says Annie Scranton, founder + CEO of Pace Public Relations and author of the book "The Guide to Earned Media". Annie recently joined Marc Kramer on The Best Business Minds podcast to talk about the book and why #EarnedMedia should be a key part of any brand's #CommsStrategy Check it out!

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How do you tell the story of your industry? How do you gain the trust of your members so that they have confidence in your advocacy and services? For the 99th episode of Associations Thrive, Joanna welcomes David Chavern, President & CEO, of the Consumer Brands Association who answers these big questions.

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Preferred Direct is your local print partner for political campaign success. Our team created this comprehensive guide to help you explore the power of direct marketing. Discover tips, trends, and best practice as you focus on winning the hearts and votes of your locale. Download your eBook here: https://lnkd.in/eE6gAgte #politicalcampaign #campaign #commercialprinter #politics #localpolitician #medicalbilling

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💡 Staying ahead in marketing means leveraging all tools at your disposal. Our Chief Guide, Karen Vick, recently talked with Wilson Zehr, PhD, on The Guiding Brands Podcast to explore the strategic role of direct mail in today's marketing landscape. Check out this episode right here: https://buff.ly/4guQxwi

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Reach a targeted audience during meal times and boost your brand visibility. DM us Today to Get Started! #newjerseyrestarants #sponsor #business #freshfood #advertiser #restaurants #LocalAdvertising #BrandVisibility #TargetedMarketing #kazlercircle

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Facing an RFP can be daunting, but what if you could approach each one with a clear, winning strategy? Our latest blog post, "Demystifying RFP Responses: A Tactical Trifecta for Success," provides a three-part formula to elevate your proposals above the competition. Here's what you'll discover: - Decoding the Requirements: Learn the art of transforming complex RFP details into a compelling narrative that resonates with your client's needs. - Underline the Benefits: Shift the focus from what you offer to how your solutions fulfill your client's goals, with persuasive clarity that convinces and converts. - Clarity over Complexity: Simplify your message, cutting through jargon to enhance readability and impact. Whether you're a seasoned proposal manager or just honing your skills, this post will equip you with the insights to tackle any RFP with confidence! 🔗 Explore our complete guide here: https://lnkd.in/ebGNft7P #RFP #ProposalWriting #AECIndustry #IdeasAtDawn

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What's your brand's superpower? It's not just about what you do—it’s about the why and who behind it! We believe in the power of character-driven storytelling to unlock your brand's true potential. Just like a great novel, it’s the people and their stories that make brands unforgettable. Ready to share YOUR story with the world? Let us help you craft a narrative that resonates, inspires, and connects. 💬💡 #unlockyourstory #brandstorytelling #phalanxoutreach #marketing #characterdriven

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Creating a successful brand strategy is key for small businesses looking to differentiate themselves and foster growth. From defining your brand identity to utilizing the power of print marketing, our latest blog breaks it all down. Learn how to make your brand memorable and impactful! Read the full post: https://bit.ly/3Yzd9TZ #BusinessGrowth #BrandStrategy #PrintMarketing #AllegraAlpena

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PR professionals are stepping up their game, transforming from mere communicators to strategic partners who drive business success by blending storytelling skills with essential business acumen. On the latest episode of Building Brand Gravity, Chief Growth Officer Stephen Halsey chats with Ron Culp, Fellow PRSA and Matt Ragas, Ph.D., esteemed faculty members in the College of Communication at DePaul University and proud members of the Page Society. They provide valuable insights on various topics, including: • The necessity for young PR professionals to develop business fluency to ensure their contributions drive organizational success. • How mid-level professionals can transition from tactical outputs to a more strategic advisory role. Listen where podcasts are available: https://hubs.ly/Q02XhQGg0

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Glen Taylor shares insights into his acquisition of the Star Tribune and how he guided it through a challenging era. Learn how his strategic thinking boosted digital subscriptions while honoring the print legacy. Check out the full episode! 🎥

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