Peter Hutto

Peter Hutto

South Pasadena, California, United States
3K followers 500+ connections

About

I am a strong and seasoned senior executive in the SaaS, Digital Media, Web3, Local Media…

Activity

Experience

  • Everybite

    Southern California

  • -

    Southern California

  • -

    Southern California

  • -

    Pasadena, CA

  • -

    Los Angeles Metropolitan Area

  • -

    San Diego, CA

  • -

    Washington DC-Baltimore Area

  • -

    Orange County, California, United States

  • -

    Greater Los Angeles Area

  • -

    Pasadena, CA & Chicago, IL

  • -

    Des Moines, Iowa, United States

  • -

    Greater Los Angeles Area

  • -

    Greater Los Angeles Area

  • -

    Venice, CA

  • -

    Orange County, California Area

  • -

    Irvine, CA

  • -

    Irvine, CA

  • -

  • -

  • -

  • -

  • -

  • -

    Los Angeles, San Francisco, Seattle

Education

Projects

  • SEO Product Strategy (SMB focused product)

    -

    Led a large local digital reseller through an RFI process to evaluate the ongoing viability and strategic options for their $10M Local SEO practice for SMBs. The key strategic questions revolved around the viability and growth potential of SEO as a product offering in the face of ongoing changes from Google.

    Through an RFI process we were able to survey both large and small Local SEO suppliers and develop a comprehensive view of changes, market direction, new required capabilities and…

    Led a large local digital reseller through an RFI process to evaluate the ongoing viability and strategic options for their $10M Local SEO practice for SMBs. The key strategic questions revolved around the viability and growth potential of SEO as a product offering in the face of ongoing changes from Google.

    Through an RFI process we were able to survey both large and small Local SEO suppliers and develop a comprehensive view of changes, market direction, new required capabilities and evolving service delivery strategies.

    Outcome- The RFI process validated that Local SEO was going to remain a viable product category for the next 3-5 years at least and that this client could grow the product line with the addition of a new product offering at the low end of the market and by reconfiguring services at the high end.

Recommendations received

View Peter’s full profile

  • See who you know in common
  • Get introduced
  • Contact Peter directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Peter Hutto in United States

Add new skills with these courses