Orlando Tirado

Unlock reliable, global data with Profiles by Kantar's Omnibus Surveys. 🌍 With coverage across 53 markets, robust sample sizes of 1,000+ respondents, and quick turnarounds with results in just a few days—you’ll receive diverse, actionable data to guide impactful decisions. Our Omnibus Surveys are perfect for one-off studies or regular tracking, helping you stay agile in an ever-changing market landscape. Start your next project with trusted data that drives confidence: https://lnkd.in/gCHaABEF #MarketResearch #GlobalData #KantarProfiles #OmnibusSurveys

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NEW EXECUTIVE INSIGHTS: This article on Open Source MMM and Internalization clarifies many of the questions and confusion executives have. It also provides best practices for establishing a Unified Marketing Measurement capability. https://bit.ly/3zK506h #MMM #marketingmixmodeling #digitalmarketing #IpsosMMA

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How can organizations get started with building an #AI strategy? Merkle's Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://bit.ly/3WcN63I

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There’s a consensus that marketers and digital professionals aren’t making the most of MarTech solutions, but there’s debate about why that’s the case. https://ow.ly/CMaN50SEb3C Amperity #marketing #martech #technology

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We’re committed to driving scientific discovery and practical applications in media and advertising. In partnership with the Journal of Advertising Research, we're thrilled to offer unparalleled access to a unique dataset, featuring second-by-second physiological data collected from over 10,000+ TV ads and 200+ monitoring sessions. This dataset, gathered through our proprietary galvanic skin response (GSR) technology, provides actionable insights into how audiences emotionally engage with media, whether it's scripted, unscripted, or sports content—captured in real-life environments. 🔹 Why This Matters — By empowering researchers with ecologically valid, real-world data, we aim to push the boundaries of media engagement research and advertising effectiveness. Our goal is to foster innovative findings that benefit both academia and the media industry. 🔹 How to Get Involved — We invite scholars and academic researchers with no commercial interest to apply for access. Submit your research ideas by October 14, 2024, for a chance to work with this one-of-a-kind dataset. Successful applicants will also have the opportunity to publish in the Journal of Advertising Research and collaborate with the Mediaprobe team. Learn more and apply on the link in the comments. Let’s shape the future of media research together! Pedro Moreira  🔗 Learn more and apply: https://lnkd.in/gv62JD3T  📅 Deadline: October 14, 2024 #academicresearch #mediaengagement #GSR #mediaresearch #adeffectiveness

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At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/4eT813C

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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The AI Revolution is reshaping the advertising, marketing, and business landscape. Clara Shih, CEO of Salesforce AI, delved into the transformative power of generative AI at IAB Tech Lab Summit this morning. Her talk highlighted recent breakthroughs in content generation, personalization, and immersive experiences. Clara also shared valuable insights on best practices for continuous learning and organization change management. Advertisers, publishers, and agencies can seize this moment to unlock new growth and opportunities. Also it’s great to see an Asian Female CEO on stage! Represent!!! #AAPI #AI #ArtificialIntelligence #Marketing #BusinessTransformation #iabtechlabsummit

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Recent New York Business Intelligence & Market Research Hiring Trends 🗽 New York's data-driven landscape is evolving rapidly, with notable shifts in Business Intelligence and Market Research hiring. Here's what you need to know: - Increased Demand: Businesses in NYC are actively seeking BI and Market Research professionals to harness data insights for strategic decision-making. - Tech Integration: The integration of advanced analytics tools is driving the need for skilled professionals to interpret complex data sets effectively. - Remote Work Adaptation: With the rise of remote work, companies are prioritizing candidates who can excel in virtual environments and collaborate seamlessly. - Specialized Skillsets: Employers are seeking candidates with expertise in data visualization, predictive analytics, and market trends analysis. - Competitive Salaries: In response to the high demand, salaries are competitive, offering lucrative opportunities for top talent in the field. Looking to explore new opportunities in Business Intelligence or Market Research in New York? Connect with Aspire for personalized career guidance and access to top-tier positions. Visit us.weareaspire.com to kickstart your next career move. 🚀 #NewYorkJobs #BusinessIntelligence #MarketResearch Remember, staying informed on industry trends is key to navigating the job market successfully. Stay tuned for more updates and insights! #CareerDevelopment #DataAnalysis #NYCHiring"

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📣 Is Panel Fraud the New Ad Fraud? In our latest article, we delve discuss the depths of this issue and reveal how Kantar is using AI and other advanced solutions to combat Panel Fraud. Don’t let your data be compromised. Stay informed, stay ahead. 👉 Read the Article https://lnkd.in/g6auKgDa #Kantar #AI #DataQuality #MarketResearch #PanelFraud #AdFraud

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📣 Is Panel Fraud the New Ad Fraud? In our latest article, we delve discuss the depths of this issue and reveal how Kantar is using AI and other advanced solutions to combat Panel Fraud. Don’t let your data be compromised. Stay informed, stay ahead. 👉 Read the Article https://lnkd.in/gvyuzvf9 #Kantar #AI #DataQuality #MarketResearch #PanelFraud #AdFraud

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"A food and beverage company could mine half of its value from a digital and Al transformation of the customer and channel management innovation zone." McKinsey & Company states in an analysis released on October 3rd. For my CPG community on Linkedin, please comment & share what have you implemented so far and what the pain points have been (if any). Check out "Fortune or fiction? The real value of a digital and Al transformation in CPG" https://lnkd.in/eZbZmHPN

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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read Merkle's guide to achieve #ABM success & drive real business results: https://bit.ly/465z5cN

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Vera Sidlova joined Affectiva's #HumanCentricAI podcast to talk about Kantar Creative Effectiveness Awards and what makes an ad truly effective. Listen to the podcast to learn and how you can apply these insights to your campaigns: https://lnkd.in/gN2DYnah #AdTestingAI #CreativeEffectiveness #Advertising #AdTrends #BrandStrategy #KantarCEA

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Investment in martech is bouncing back after a period of cuts and uncertainty, with a clear focus on first-party data and advanced attribution, new research reveals https://ow.ly/yuFX50SazpO

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📦 Attention CPG brands: Innovid's 2024 Advertising Insights Report for CPG is here! Stock up on these must-have insights to drive improved outcomes with CTV + digital, including shoppable ads 🛒 ➡️ https://bit.ly/3zy8lWv #CPG #CTV #Advertising #VerticalBenchmarksWeek

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