Nikhil Pandit

Elemnt Sports Science's flagship product - White Zinc Sunscreen 360 has undergone 6 design transformations since it made a debut in February 2022. There were many reasons for making design changes. 1. A new brand ambassador (Sarfaraz Khan) 2. Logo change (Elemnt Life --> Elemnt Sports Science) 3. Well-wishers giving us the right inputs! 4. Lack of a cohesive brand design philosophy (now we have one!) 5. My wife not liking the black colour of our products ;) Do you like the new design? Tell us in comments below!

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𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐛𝐨𝐭𝐡 𝐚𝐧 𝐀𝐫𝐭 𝐚𝐧𝐝 𝐚 𝐒𝐜𝐢𝐞𝐧𝐜𝐞. 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭, I dive into the World of ideas and discuss Marketing in the Digital World & More. Also why the Execution and Delivery of an Idea are more crucial than the idea itself. 𝐓𝐮𝐧𝐞 𝐢𝐧 𝐭𝐨 𝐡𝐞𝐚𝐫 𝐦𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬! 𝑾𝒂𝒕𝒄𝒉 𝒕𝒉𝒊𝒔 𝒇𝒖𝒍𝒍 𝒆𝒑𝒊𝒔𝒐𝒅𝒆 🎙️https://lnkd.in/gYTQgUCi #Podcast #Personalviews #marketer #Views #Digital #Social #Digitalmarketing

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In the worlds of energy drinks and cricket, RedBull and RCB share a winning formula. Both boast a legendary presence in their respective fields and excel in the art of marketing. 🚀 While their similarities are striking, there's one key difference that sparks conversation. What do you think it is? #RedBull #RCB #MarketingGenius #ipl #sportsmarketing

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Ever wondered how leading fashion brands skyrocket their revenue with minimal effort? One of India’s top fashion brands recently boosted their revenue by an additional 50 crores simply by implementing a small idea, without spending a single rupee on investment. . . . . So, how do they do it? It’s the power of Print-on-Demand (POD) and Dropshipping. For fashion brand owners, scaling your business without the burden of managing inventory is now a reality. With POD, you can create and sell custom designs on apparel without worrying about production costs or inventory management. Dropshipping further simplifies the process—allowing you to fulfill customer orders directly from suppliers without ever handling the product. This strategy has already helped over 4000 brands, including industry leaders like Bewakoof and Fully Filmy, expand their reach and grow their revenue. The best part? You don’t need to take on any financial risks, manage storage, or deal with complex logistics. If you're a fashion brand owner looking to scale efficiently, or a new entrepreneur in the fashion space, this is the opportunity you’ve been waiting for. Want to know more? DM me! #printwear #dropshipping #printondemand #fashionbrands #b2c #bewakoof #fullyfilmy

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Mass fashion in its flop era... EXPRESS filed for bankruptcy & will close 100+ stores My GF sadly saw the writing on the internal wall She was part of another disaster when Ann Taylor declared bankruptcy Yet 48 hours prior the c-suits approved a multi million dollar fabric buy I’ve been a part of 3 too - 1 w/the same AT CEO I walked into $5M worth of fabric liability - the brand had only launched 9 months prior something they failed to disclose during the interview No amount of hail marys will save irrelevant mall brands if they don’t have sound leadership Mass fashion should take advice from Harrison Ford: “When a room in your house is on fire, you don't say, 'There is a fire in a room in my house' You say, 'My house is on fire,' and we only have one house... There is a new force of nature at hand, stirring all over the world They are the young people who, frankly, we have failed — who are angry, who are organized, who are capable of making a difference They are a moral army And the most important thing that we can do for them is to get the hell out of their way“ 94% of women 15-34 spend 1+ hours per day shopping online (Forbes) 78% of U.S. social media users are women Ofcom, UK independent communications regulator just released a report: 24% of kids 5-7 have their own smartphone!! 76% use a tablet (not an insignificant % for babies) c-suits rejoicing b/c the House passed legislation that could ban TT in the US yesterday But totally ignoring the fact this behavior is set in concrete The largest generation ever born will never recall a time b4 social commerce (an $11.1T market by 2030) and they're starting out significantly younger than the force that is Gen Z 1999 marked a turning point in culture industries Napster is when we transitioned to a digital economy American artists didn't recover, until TikTok Yet instead of using the behavior to our advantage, execs squabbling over the wrong line items 100% (not a small #) of our shopping apps were Chinese C2M LY 100% (a pattern perhaps?) of our most influential ecomm sites last year were all C2M too TikTok isn't the problem A moral army of Gen Z girls 1st equipped w TikTok & now AI are AI was rudimentary last year Now we've made the monumental leap into video generation w/SORA AI Microsoft unveiled what might be the most impressive AI innovation yet – VASA-1 There are zero barriers to entry - just an image-to-video model that can create videos from a single photo and an audio clip With features like synchronized facial movements, lip-syncing, and a vast range of facial expressions and natural head motions, contributing to an unprecedented level of perceived authenticity & liveliness Meet generative AI's 'super users': Gen Z 70% of Gen Z use GenAI (Salesforce) Get the hell out of their way or get in lockstep b/c Gen Z girls define the future state #thegreatfashionreset #creatoreconomy #C2M #communitycommerce #contentistheproduct #tiktokisthestore

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🚨 Is Walmart about to loose US biggest Retailer Tag ? 🚨 For over a decade, Walmart has been the nation's revenue powerhouse, with last year's sales hitting a staggering $648 billion. But change is on the horizon. With Amazon's revenue surging by 12% to $575 billion, compared to Walmart's 6% growth, the retail giant's top spot looks vulnerable. Walmart is making bold moves to stay ahead: New Store Openings: Expanding for the first time in nearly a decade. Premium Product Lines: Launching new lines to attract high-income shoppers. Enhanced Convenience: Improving online pickup and delivery services to boost customer satisfaction. Despite Amazon's edge in non-retail profits like cloud computing and advertising, Walmart is ramping up its own ad sales, hitting $3.4 billion last year—a 28% increase. Walmart's CEO, Doug McMillon, is focused on keeping prices low and building customer trust, aiming to cater to a diverse range of shoppers. Will Walmart maintain its crown, or will Amazon take the lead? Exciting times in retail ahead! #RetailNews #Walmart #Amazon #BusinessGrowth #Innovation

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Had an amazing time at the India D2C Summit & Awards! The session explores how e-commerce brands are utilizing social media to drive sales, build brand loyalty, and stay innovative. 🔸Influence at scale: Brands are working closely with influencers, not just for product placements but to genuinely connect with audiences, making partnerships feel authentic. 🔸AI-backed personalization: Leveraging algorithms that understand customer behavior can do wonders. It’s about using data to tailor experiences and make customers feel understood, valued, and eager to return. 🔸Marketplace strategies: Today, it's about visibility. With so many choices, making your brand seen and preferred in marketplaces is no longer optional; it’s essential. The panelist shared real-world, proven strategies – from influencer partnerships and shoppable posts to AI-driven personalization. Walking away with insights, new connections, and a fresh perspective on scaling e-commerce in 2024 and beyond! #EcommerceGrowth #D2CSummit #D2C

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One of Brilliance's early customers was the second-largest US manufacturer of ribbons for the apparel industry. They were already selling to many large clients (Coach Handbags, Victoria's Secret) but they saw an opportunity to sell to smaller customers. They would pursue this with digital self-service enabling them to sell to smaller accounts. It was a smart strategy and they saw success with it. The internal leader who hired us kept me updated on their progress towards their goals. When he reported to his management, he shared parts of the information with me so I could see what was working and where they faced challenges. This allowed me to suggest strategies to help address their business challenges. Recently, while working on my book and working on Norsland Lefse, I realized how helpful this information sharing is. I want to do more of it and encourage others to do the same. If I want team members to share ideas on our growth and challenges, I need to give them the right information to understand our business context. I'm sharing more data about Norsland Lefse's digital progress with the teams involved, even if it's not essential for their jobs. They might have useful suggestions based on this information. When comparing your digital commerce analytics and KPIs to your initial targets and drawing conclusions, share your findings with the team. They might have ideas you haven't considered.

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India is now the second-largest footwear manufacturer globally, with the sports shoe market growing over 21% annually from 2020 to 2025, fueled by the athleisure trend. Here’s a crucial lesson for D2C brand owners: In a time of rising nationalism and a preference for Hindustani products, the real business opportunity is shifting from Tier 1 cities to Tier 2 and offline markets. The competitive edge is no longer just in great content—it's in owning offline distribution and manufacturing. As online platforms continue to squeeze margins, the key to sustained profitability lies in backward integration. Focus on the Bharat consumer who loves Hindustani products, and this is where the next wave of business growth lies. #D2C #BusinessStrategy #BharatConsumer #HindustaniProducts #FootwearIndustry #OfflineDistribution #Manufacturing #Athleisure #Tier2Markets

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✅ ❌ Nike faced its worst trading day in its 44-year history as a publicly traded company, with its stock plunging 20%. This drastic fall has brought Nike's share price to its lowest since March 2020, aside from the brief global market crash due to COVID-19 lockdowns. Is the fall the stock market's overreaction or is the plunge reasonable? 📌 Earnings Report Nike's recent earnings report was a major catalyst for the stock's decline: 1. Sales Decline: The report disclosed a 2% decline in quarterly sales ending May 31, with an expected 10% year-over-year decline, far worse than the anticipated 3% drop. 2. Downgraded Stock Rating: UBS analysts downgraded Nike's stock from buy to neutral, highlighting that "fundamental trends are much worse than we realised," and predicting no quick rebound for the company's earnings. 📌 Struggles in the China Market Nike's performance in the crucial Chinese market has been underwhelming: 1. Projected Decline: Analysts project Nike's China business to be 10% below its 2021 record, contributing significantly to the company's overall revenue decline. 2. Broader Market Impact: The slump in the China market has also affected other multinational companies with a high proportion of sales in the region, like Apple. 📌 Increased Competition The athletic apparel and footwear market has become fiercely competitive: 1. Rising Rivals: Newer entrants like Alo and Hoka are eroding Nike's market share, as noted by Jefferies analysts led by Randal Konik. The increased competition has intensified market pressures, further challenging Nike's dominance. 2. Declining Interest: Goldman Sachs research indicates a consistent year-over-year decline in global search volumes for Nike products since last July, with a 10% drop last month. 📌 E-commerce and Brand Challenges Beyond the market competition and geographic challenges, Nike has faced significant hurdles in its e-commerce and brand strategies: 1. Shift to Direct-to-Consumer (DTC): Nike's shift towards a direct-to-consumer model aimed to increase profitability by bypassing traditional retail channels. However, this transition has come with growing pains, including supply chain disruptions and increased operational costs, which have negatively impacted profit margins. 2. Inventory Management Issues: Nike has struggled with inventory management, leading to both overstocking and stockouts in various markets. This has resulted in markdowns and lost sales opportunities, further pressuring the bottom line. 📌 Financial Metrics and Investor Confidence Nike's financial health and investor sentiment have taken a hit: 1. Market Value Loss: Nike lost $27.5 billion in market value in a single day, a staggering amount that highlights the severity of the situation. 2. Long-Term Decline: Nike's stock is down 48% over the last three years, significantly underperforming compared to the S&P 500's 34% return in the same period. #nike #fashion #sneakers #shoes #dtc #ecommerce

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Old but still Iconic !!! Brilliantly executed for an increasingly important shopper moment with a touch of emotion & still being aspirational. No better example for breaking the clutter & grabbing attention. Easily a part of inspiration for any advertising brief :-) #chanel #marketing #branding #brandmarketing

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The Hidden Engine Driving a big chunk of Running Shoe Sales Not so long ago, growing a technical running brand was a long, slow slog. Just ask Brooks, Asics, Saucony, Altra, et al. In 2013 Jim Van Dine, then head of newly acquired HOKA, was quoted as saying “We think HOKA can be a $100m brand”. Well, eleven years later they are approaching $2b. His lens, and that of other technical running brands, had always been the specialty running channel. There you had to fight hard for every bit of shelf space or website placement. What happened? Certainly HOKA has done well in the run specialty channel. They are also well placed in fashion retail. DTC sales have grown considerably too, along with sporting goods as Nike abandoned shelf space at some of those retailers to focus on their own DTC efforts. But the under-the-radar consumers with whom HOKA has dominant share are not runners, athletes, or fashionistas. They are actually the folks who work in hospitals, retail, and other industries - people who spend most of their work days on their feet. A recent article in the WIRECUTTER section of the New York Times states: “Of all the running shoes I saw among the halls of Denver Health, Hokas were the most ubiquitous—five of the 12 nurses on shift the day I visited were wearing the popular, thick-soled sneakers.” So this article pegs the share at this large hospital around 42% - for nurses. A large percentage of the docs are wearing them too. Have you been in a hospital lately? My dad is over 90, so I have. During my last visit I would have estimated HOKA share at around 40-50% too, for both nurses and doctors. Just as happened in the general casual market, the sneakerfication of casual footwear has given “duty shoe” customers a license to switch. Previous leaders like Dansko and Crocs, though still players, have been displaced by running brands. It’s been a particularly strong tailwind for HOKA as dominant share in a market of this size translates into massive recurring purchases, most at full price given the essential need for comfort in those professional settings. One could say this group has become Hoka’s best customers. Part of the credit for HOKA’s smashing success goes to the “oversized midsole”. That huge amount of foam is perceived as delivering more comfort than anything else - more is always better, right? And credit the ubiquity of running shoe distribution these days to this rapid growth - way more convenient than tracking down a pair of Dansko clogs at an independent shoe store. But also credit the folks at Hoka for embracing this embrace of their brand by these professionals. Today, local and family shoe stores everywhere are well stocked with Hoka product even though they have never been a destination for the runner or athlete. Shelf space once given over to traditional brown shoe brands now displays running shoes. And in the process it’s added some color, tech, and panache to a huge but formerly mundane category.

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This D2C brand is a powerhouse in its category and it doesn't need money to stay ahead! Vuori is the quiet, rising star of athleisure that is disrupting the Fitness Apparel Market and proving to be a serious contender to industry giants. What’s even more impressive? Vuori doesn’t need the money. The brand has been profitable since 2017 and continues to grow. With a recent $825 million funding round, the brand's valuation has soared to $5.5 billion. What sets Vuori apart? >> Profitability from the Start: Unlike many startups, Vuori has been profitable since 2017. >> Sustainable Growth: The brand focuses on steady growth, both domestically and internationally. >> Investor Confidence: Despite its strong financial position, Vuori continues to attract significant investments. Do you think Vuori could displace the big brands in the industry? adidas Athleta Sweaty Betty Under Armour lululemon Nike #Vuori #Athleisure #FitnessFashion #SustainableFashion #Activewear #Yogawear #OutdoorFitness.

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How are new age D2C players changing the rules of the game in the beauty category? ✅ The beauty industry has always been dominated by legacy giants like L'Oreal, Unilever, and P&G. ✅ But a new wave of D2C brands is changing the rules of the game. ✅ Think about it - just a few years ago, most consumers were content with generic "moisturizers" and "anti-aging creams." ✅ But today, savvy shoppers are actively seeking out products with specific active ingredients like niacinamide, retinol, and hyaluronic acid. What's driving this shift? ➡ The explosion of new D2C beauty brands. ➡ Companies like Minimalist, Deconstruct, and Foxtale have made it their mission to educate consumers on the science behind skincare. ➡ They're not just selling products - they're selling a deep understanding of how ingredients work and what they can do for your skin. ➡ And it's working. Many of these D2C brands are now giving the industry giants a run for their money, with some even outselling established names on online marketplaces. ➡ But how are the legacy players responding to this disruption? ➡ Well, it seems they're finally getting the message. ➡ Brands like Pond's, Olay, and Neutrogena have now  started calling out their active ingredients on packaging, a marked shift in strategy from the past. ➡ These new age brands with their strong customer appeal are also becoming targets for acquisition - Canadian dermatological brand CeraVe was bought over by  L'Oreal, which is now actively looking at building a larger portfolio for the brand given the growing demand for the science-backed skincare.  So, what can we learn from this beauty brand revolution? → Firstly, transparency and product knowledge are key. → Consumers today want to know exactly what they're putting on their skin and why. → Brands that can educate and empower their audience are the ones that will come out on top. → Secondly, agility is crucial. The beauty landscape is evolving at lightning speed, and the brands that can quickly adapt and innovate will be the ones to thrive. → D2C players have a clear advantage here, with their ability to rapidly develop and launch new products. → Finally, it's all about the customer experience. → Whether it's online or offline, beauty brands need to create a seamless, engaging, and personalized journey for their consumers.  The days of one-size-fits-all are long gone. With the social media revolution the need to look good has gotten even more important and with beauty brands & beauty influencers regularly sharing Skincare routines which could include upto a dozen products for different needs & am:pm routines. What are your thoughts on this shifting landscape? I'd love to hear your insights! #BeautyRevolution #D2CInnovation #SkincareScience  #LegacyVersusNew

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𝗟𝗶𝘃𝗲 𝗦𝘁𝗿𝗲𝗮𝗺 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 🎥🛍️ Have you ever shopped from a TV infomercial? Well, from my perspective, Live Stream Shopping is the natural evolution of that concept. A blend of e-commerce and social media, that has transformed how consumers shop online, particularly in China, where this phenomenon has become a massive industry. Born in 2016, Live Stream Shopping has evolved into a multi-billion-dollar market, capturing the attention of brands, influencers, and millions of consumers. Hosts -often influencers or brand ambassadors- showcase products in real-time through a live video stream. Viewers can ask questions, get instant feedback, and make purchases directly within the live stream. It’s a powerful mix of entertainment and commerce that creates a highly engaging and immediate shopping experience. Some Key Data Points: 📊 Market Size: The Chinese live commerce market reached approximately $700B in 2023. 👥 Audience Engagement: Nearly 60% of Chinese consumers have made a purchase via live stream shopping. 📺 Top Platforms: Leading platforms in the Chinese live commerce market include Taobao Marketplace Live, Douyin (TikTok in China), and Kuaishou Kuaishou. 💡 How Does It Work? 🎥 Live Streaming: Hosts go live, showcasing products and interacting with viewers. 🛍️ Instant Purchases: Viewers can click on product links during the stream to purchase immediately. 💬 Real-Time Interaction: Consumers ask questions and receive answers instantly, enhancing trust and urgency. 🎁 Special Deals: Often, exclusive discounts and limited-time offers are only available during the live stream. One of the most mind-blowing examples of Live Stream Shopping’s impact is the case of Chinese live streamer Li Jiaqi -AKA the Lipstick King-. In a single day, Li managed to sell $1.7M worth of products, including 15k lipsticks in just 5 minutes. 👗 Zara’s Innovative Approach Zara has also embraced Live Stream Shopping in China. With a 1k sqm studio in Shanghai, 12 cameras and a professional team of over 70 people, their broadcasts, which often resemble fashion shows or film sets, have attracted over 1.2M viewers. Instead of relying on aggressive sales tactics, Zara focuses on creating a premium brand experience, integrating styling tips and behind-the-scenes content into their streams, enhancing brand perception and deepening consumer engagement. 🤔 While Live Stream Shopping is booming in China, it’s still limited in Europe. However, with the rise of platforms like Instagram and TikTok, Europe might be on the brink of its own live shopping revolution. The key will be how brands and platforms adapt to local preferences. 💬 Will Live Stream Shopping become a dominant force in Europe? #LiveShopping #Ecommerce #DigitalMarketing #ChinaTrends #SocialCommerce #RetailInnovation #CustomerExperience

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The Retail Industry in the Asia Pacific (APAC) region is the home of 60% of the Global Population including the two most populous countries China and India is experiencing tremendous disruption. It's all about innovative technology and next-generation customers. CBRE expects Asia Pacific’s e-commerce penetration rate to grow to 35% by 2026, with Korea, mainland China, Indonesia, Australia, and Taiwan as the region’s top e-commerce markets. The digital age demands a new retail concept—one that harmonizes the digital with the physical, personalizes customer experiences, and leverages data and technology to create seamless, omnichannel journeys. #retail #retailindustry #globalretail #apac #newretail #technology #digitaltransformation #experience #product #service #omnichannel #customerjourney #customersatisfaction #business #management #leadership #india #bangladesh #korea #vietnam #indonesia #thailand #strategy #futureofretail #futurism

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Reel 2: Let's Talk Retail Podcast with Barada Sahu A fundamental driver of growth for brands and retailers lies in the profound understanding of consumers. This realization underscores the pivotal role of consumer insights in shaping strategies that foster engagement and loyalty. By meticulously analyzing consumer behaviours, preferences, and content interactions, brands can curate personalized experiences that resonate with their target audience. This consumer-centric approach serves as the cornerstone for establishing a compelling consumer journey on digital marketplaces. By catering to consumers' preferences and delivering tailored content, brands can cultivate ongoing engagement and loyalty. The ability to anticipate consumer needs and preferences enables brands to not only showcase relevant products but also provide enticing offers and promotions. At the heart of this strategy is a commitment to understanding and meeting the evolving demands of consumers. By leveraging consumer insights to inform every aspect of the brand experience, from content creation to product offerings, brands can establish meaningful connections with their audience and drive sustained growth in the competitive online landscape. Listen to the complete conversation with Barada Sahu on: Youtube: https://lnkd.in/gB_fBf9p Spotify: https://lnkd.in/gNbGmD9r mason #consumerinsights #growthstrategy #marketplaceexpertise #unifiedcommerce #retail #letstalkretail #innovation #hyperpersonal #personalization #customerjourney #genai #nextgen

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