Sourabh Chakraborty’s Post

View profile for Sourabh Chakraborty, graphic

Visionary Founder | Entrepreneurial Leader | CEO | Marketing Strategist | Startup Enthusiast | Ecosystem Architect

India is now the second-largest footwear manufacturer globally, with the sports shoe market growing over 21% annually from 2020 to 2025, fueled by the athleisure trend. Here’s a crucial lesson for D2C brand owners: In a time of rising nationalism and a preference for Hindustani products, the real business opportunity is shifting from Tier 1 cities to Tier 2 and offline markets. The competitive edge is no longer just in great content—it's in owning offline distribution and manufacturing. As online platforms continue to squeeze margins, the key to sustained profitability lies in backward integration. Focus on the Bharat consumer who loves Hindustani products, and this is where the next wave of business growth lies. #D2C #BusinessStrategy #BharatConsumer #HindustaniProducts #FootwearIndustry #OfflineDistribution #Manufacturing #Athleisure #Tier2Markets

To view or add a comment, sign in

Explore topics