Mandar Marathe

Slide 1- Zudio opened 353 stores in 6 years and achieved 3200 crore in sales. Slide 2- Zudio followed the unconventional approach and achieved massive success by keeping the products under 999 without marketing and avoiding opening stores in prime locations. Slide 3-In 7 years, Zudio has left significant competitors behind, like Zara, H&M, & Westside, and achieved 3000 crore sales. It's time to use their remarkable strategies and attain business growth. Slide 4- Ratan Tata used a simple strategy to create products loved by every Indian in an affordable price range. Slide 5- Zudio implemented five critical strategies for rapid growth. These apply to businesses of all sizes. Are you ready to learn and use them? Slide 6- Zudio's success is built on five pillars: Identifying the right audience, maintaining a low purchase cost, following the Foco Model, low rents, and zero advertising. Learn their importance and market your business like a Pro. Slide 7- What did you learn from this case study? Share your insights and tell us which strategies you'll apply in your business. Let's learn together! Slide 8- The Zudio case study holds valuable lessons for business growth. Slide 9: Apply these insights and watch your business thrive. #businessSUCCESS #zudio #businesssuccess #zudio #strategiesforgrowth #businesstips #ratantata #marketingmagic #learnandgrow #businesswisdom #gamechangers #businessgoals #snitch #allensolly #zudiofashion #ratantata #fashionistafaves #styleinspo #ootd #zudiofashion #instafashion #fashionistalife #fashionaddict #getthelook #viralpost #casestudy #businessknowledge #businessworld

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When you are entering a competitive market, brand positioning is an essential tool unless you wish to beat by pricing. Elements like brand identity, symbols, color pallate & most importantly positioning doesn't require budgets but deep understanding on "how" you wish to be different. Examples - You want to position around "Being one with nature" or "Mighty & Gentle" Once this is decided "distribution" of this positioning at scale will require budgets. So essentially the journey starts with creativity & then with budgets depending on your revenue goal. Worry less about budgets & focus more on differentiating your brand from others. #brandpositioning

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Building D2C is hard. Building D2C in skincare is harder. The FY23-24 numbers of Minimalist are out and it's pleasantly surprising. Revenue - Increased from ₹184 cr to ₹347 cr Profits - Increased from ₹5 cr to ₹10.83 cr How much is the advertising spend? 35% of the total expenses (₹332 cr). That amounts to ₹116.2 cr So much to learn from the story of Minimalist.

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Our regional influencer content strategy helped us (Shinestar FGC) generate over 1 Crore+ views on Instagram, with a CAC to LTV ratio of over 5 so far. A few things that helped us on this journey: 1. Identifying the right influencers to partner with for virality 2. Building a content pipeline based on covering specific customer types 3. Choosing the right 'hooks' for sustained viewership A lot of it was trial and error, but would be happy to share what works in detail. Let me know if you're interested! #influencermarketing #D2C #contentstrategy #instagrammarketing

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The Beauty D2C Report You've Been Waiting For. We analysed the top Indian D2C beauty brand websites (Jan to Mar 2024) Here are the insights and how you can use them. Mobile Friendliness Over 90% of traffic to all leading websites comes from mobiles! Make sure your website is mobile-friendly. User Preferences Across Devices Dot & Key Skincare sees higher desktop traffic (14.01%). Consider user preferences for different screen sizes. Engagement Matters Users spent more time on the Minimalist website (3:32 mins) and visited more pages on The Moms Co. | Good Glamm Group (5.54). Focus on user experience and content that keeps them engaged. Be an SEO Superstar SkinKraft leads in organic search (69.69%). Be sure to invest in strong SEO to attract new customers. Paid Search Pays Pilgrim uses paid search effectively (51.95% of their search traffic). Consider paid search to reach new audiences actively looking for beauty products. Become Social Savvy Just Herbs leverages social media well (21.30% traffic), while YouTube reigns supreme for most brands (Mamaearth - 88.99%). Don't underestimate the power of social media, especially YouTube! Manage Bounce Rates Dr. Sheth's ~ For Indian Skin has the lowest bounce rate (39.72%). Bombay Shaving Company has a high bounce rate (66.80%) with high organic search traffic (42.95%). Analyze bounce rates to identify website weaknesses and optimize content for organic searches. Brand Recognition Reigns Mamaearth (58%) and Beardo (64%) show strong brand awareness through organic search. Build a strong brand identity for better recall. Explore a Mix of Traffic Sources Minimalist (organic + paid search) and mCaffeine (organic + paid search) showcase traffic diversity. Explore a mix of traffic sources for a well-rounded strategy. Email Holds Promise Organic Harvest | Good Glamm Group shows potential in email marketing (even at 0.09%). Explore this underutilized channel. Display Ads Can Shine: Bella Vita Organic effectively uses display ads (3.14%). Consider display ads for wider reach. Go Beyond First Impressions Minimalist leads in average visit duration (3:32 mins), indicating user retention strategies work. Keep users engaged! Non-Branded Keywords = New Customers The Moms Co attracts new customers with non-branded keywords (56%). Don't neglect non-branded keywords in your SEO strategy. Direct Traffic Matters Organic Harvest's strong direct traffic (22.44%) indicates successful brand building. Build brand awareness through various channels. Looking to build a D2C Beauty brand that thrives in today's competitive landscape? I can help create a D2C Beauty brand that stands out! #D2C #Beauty #BrandMarketing #Ecommerce #MobileMarketing #SEO #SocialMediaMarketing #ContentMarketing #AI #GrowthMarketing Mohit Sandhya Dr Mohit Anisha Agarwal Saraf Mohit Yadav Malika Datt Sadani Kanwaljit Singh Anurag Kedia Arush Chopra Megha Sabhlok The Good Glamm Group Harsh Mariwala Shantanu

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Ash Clinic Observed An 66% Spike In Enquiries & Qualified Leads Ratio magnified to 94%. How we did it in just a quarter, let's understand. We divided the campaign efforts into phases:- 1. Awareness about Hearing Problem & It's Acceptance 2. Promoting FREE Hearing Test 3. Invisible Hearing Aids which make the audience feel confident 4. Hearing Expert Consultation 5. Customised Hearing Aids from multiple brands PRO TIPS:- 🔥 Initial approach was to maximize our Impression Share for all the hearing aid brands that we promote using Search Impression Share Strategy 🔥We built a 12-step conditional form to drive qualified leads from META (Check out landing page in comments) 🔥Enabled Shopping Campaigns to tap an inventory space with almost 100% lower CPC & attract users with images although the users journey end by offline purchase as this products are custom-made. 🔥Location Specific Campaigns to drive local traffic 🔥Brand Specific Landing Pages to ensure the users feel more confident about purchasing from a genuine reseller - this led to an increase of conversion rate by almost 35% PS:- We haven't run any Performance Max Campaigns as we have observed quality concerns with the leads for multiple clients. Fear of not being found when the patients are looking out for a remedy? Our LIT team 🔥 ensures you are available on Absolute Google Top whenever users are researching & also keeps the audience aware via different sources & tactics. Kudos to Shristy Pareek & Harsh Lokhandwala for getting top-notch results for the client. 🏆 Want to get more footfalls & enquiries for your clinic? We are just a click away.

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How do i scale my D2C brand ? The answer is simple, good quality scalable creatives. We wpend 39 lakhs on this single creative with a ROAS of 2.2. This is just from the creative testing campaign. If we include the core campaigns and cc campaigns the spend would be much higher. So if you want to scale your brand, find an agency which understands creatives. -- 👋 I am Harshvardhan Ruia from Studio APS. If you are a brand with sufficient resources to allocate at least ₹5 lakhs per month for online ads, then you should visit my profile and book a free strategy call. 🔥 We are an eCommerce growth agency 🤑 Worked with 100+ brands 🚀 We help D2C brands scale to 6-7 figures profitably with paid advertising, creative strategy, branding, SEO, SMM & CRO strategies #dtcbrands #ecommerce #Creativestrategy #metaads #Creativestrategist #D2C

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🚀 *Corporate Spin-Off Alert!* Infibeam Avenues has announced the spin-off of its digital marketing arm, Odigma Consultancy Solutions, effective from September 11. This strategic move will see Odigma listing independently on the Indian stock exchanges 📈. Interested in how such spin-offs can redefine market dynamics and create unique opportunities? 🤔💡 Dive deeper into strategic corporate maneuvers and how they impact lead generation and marketing landscapes. 📊 Are spin-offs the new trend in fostering focused growth for sub-units? Share your thoughts below! #DigitalMarketing #CorporateStrategy #LeadGeneration #MarketingAutomation #BusinessGrowth #MarketTrends For exploring bespoke lead generation solutions, check out our services [here](https://lnkd.in/gNGf_D2W). 🌐✨ --- (Incorporation of Infibeam's news relevant to The Alpha Team's account-based marketing expertise, thus linked to the related service page.)

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VUI Live secures digital marketing mandate for LAIQA Wellness, enhancing brand presence in India's feminine hygiene and menstrual care market. read more: https://lnkd.in/dKkF5t9s Akash Manchanda #Femtech #Marketing #Advertising #FeminineHygiene #MenstrualCare #SocialMediaMandate #BrandAwareness #Adtechtoday

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Your D2C brand's revenue won't grow because of these 5 mistakes. The Indian D2C market value is worth approximately USD12 billion in 2022 and is projected to surpass the mark of USD60 billion by 2027, growing at a CAGR of 40 percent. This data is enough for you to understand how much competition is out there. If you want to stand out and build your brand presence online, then avoid these 5 mistakes: 1. Ignoring social media 2. Inconsistent branding 3. Poor user experience (UX) 4. Inadequate customer support 5. Neglecting Search Engine Optimization (SEO)   Want a solution? Read below! PS: Online is the future for D2C brands. If you don't make the right move now, you won't be able to scale your brand. #marketing #d2c #d2cmarketing .

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I am glad and proud to share that Sanchit Agarwal & Gaurav Agarwal dear friend of mine and part of the same Marketers community GO 2023 Batch has launched the World's 1st SHILAJIT RESIN for Diabetes Management. Really proud of them for taking Ayurveda across the globe and setting benchmarks & disrupting the market. It is always pleasure to meet them and learn about them. #marketing #Ayurveda #business #Businessstrategy #Strategy #Productinnovation

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How I Generated Sales for a New E-commerce Business (And How You Can Too!) Want to know the secret to boosting your e-commerce sales in India's crowded market? Step 1: Awareness Campaign (10 days) Before running sales campaigns, create awareness about your brand. Most new advertisers skip this step, but it's crucial. Run an awareness campaign for at least 10 days to: - Build trust and recognition - Train the Meta algorithm to understand your ad account - Increase the effectiveness of your future sales campaigns by 100x Step 2: Sales Campaign Once your audience knows and trusts your brand, it's time to drive sales. Craft compelling ad creatives and copy text that resonates with your audience. Additional Tips and Tricks: - Start with a hook that grabs attention - Use social proof and customer testimonials - Optimize your ad creatives for maximum engagement Try and Learn: This strategy worked for me, but it may not work for everyone. Take it as a lesson, try it out, and learn from your results. Need Help with Social Media Marketing? Comment 'Grow' Follow Neeraj Pareek for tips social media marketing services that can help your business thrive!

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We all remember the iconic ad bangers IPL used to drop before the event started. Every year we used to eagerly wait for IPL ads which made us laugh and marketed the IPL as an event in the best way possible because we still remember all those nostalgic ads. Which one was your favorite? Let us know in the comments below. #BrandEngagement #Campaigns #ExcellentPublicity #advertising #marketingagency #advertisingagency #branding #businessgrowth #Advertisement

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Marketing 101 tips with Bash Connektor Today's Topic ● FOCUS on your FOCUS What it means: Directed attention / FOCUS on your CORE. Book Bash Connektor ● Let us help make your brand FASHIONABLE whilst you FOCUS on your FOCUS . Connekt on +267 7140 6660 / [email protected] for a customised rate card that best suits your needs Bash Connektor ● A Marketing Company with a twist ● Linking People, Experiences and Brands ● K instead of C is INTENTIONAL. #BashConnektor

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Sneaker industry in India is booming and we at Bartergram are here to help brands and resellers capitalize on this trend. We're on the lookout for dead stock inventory that we can transform into compelling content. Our team is dedicated to empowering the creator economy by providing the resources they need to succeed. That's why we're offering to buy your dead inventory at a fair price. Don't let your unused stock go to waste. Let us help you turn it into engaging content that will captivate audiences and drive sales. Reach out to us today to learn more about this exciting opportunity! #sneakerindustry #deadstock #contentcreation #Bartergram

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Why is branding more important than just making profits for a D2C brand? While making profits is undoubtedly important for any business, branding plays a crucial role for direct-to-consumer (D2C) brands for several reasons: 1. Differentiation in a Crowded Market: In the D2C space, competition can be fierce, with numerous brands vying for consumers' attention. A strong brand helps a D2C company stand out from competitors by establishing a unique identity, voice, and value proposition. 2. Building Trust and Loyalty: Trust is vital for D2C brands, especially since they often lack the physical presence of traditional retail stores. A well-crafted brand builds credibility and fosters trust with consumers, leading to increased loyalty and repeat purchases. 3. Emotional Connection: Effective branding goes beyond product features and prices; it taps into consumers' emotions, values, and aspirations. D2C brands that can evoke positive emotions and resonate with their target audience on a deeper level are more likely to form lasting connections and advocacy. 4. Premium Perception and Pricing Power: A strong brand enables D2C companies to command premium pricing for their products. Consumers are often willing to pay more for brands they perceive as high-quality, trustworthy, and aligned with their values. 5. Reduced Dependence on Price Competition: Without a strong brand, D2C brands may find themselves engaging in price wars to attract customers. However, by focusing on branding, they can differentiate themselves based on value, experience, and emotional appeal, reducing the need to compete solely on price. 6. Long-Term Sustainability: Building a strong brand is an investment in the long-term success and sustainability of a D2C business. While prioritizing short-term profits may yield immediate gains, a solid brand foundation lays the groundwork for enduring success and resilience in the face of market fluctuations. 7. Attracting Investors and Partnerships: Investors and potential partners are often attracted to D2C brands with strong brand equity. A compelling brand story and track record of customer engagement can make a brand more appealing for investment or collaboration opportunities. While profits are essential for the survival and growth of a D2C brand, branding serves as the foundation that drives sustainable growth, differentiation, customer loyalty, and resilience in an increasingly competitive market landscape.

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