Nick Johnson In remembrance

We're seeing a steady increase in the number of consumers and advertisers gravitating toward CTV and streaming. It's the fastest-growing advertising channel right now and is expected to reach $30.1 billion in spending this year. To succeed during this shift, advertisers will need to leverage their first-party data, focus on smart buying practices through premium channels, and embrace sound measurement solutions. #Advertising #DigitalAdvertising #CTV

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As viewer habits continue to shift on Connected TV (CTV), advertisers must do everything to not fall behind. Streaming services now account for 41.4% of TV viewing, meaning there’s a significant opportunity to rethink marketing and ad strategies in this space. Balancing ad load is a necessity. While a slight decrease in ads per hour is encouraging, it’s important to avoid overwhelming viewers. With viewing sessions increasing nearly 7% year-over-year, this is a prime opportunity for brands to engage audiences more effectively. Transitioning budgets from linear to CTV is not just strategic but necessary. #CTV #Advertising #MarketingStrategy #ViewerEngagement #Marketing

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Thrilled to launch PubMatic's inaugural "Executive Dialogues" video with Sarah (Warner) Harms of Roku. In this series, I discuss how we are innovating to build a better digital advertising supply chain with a multitude of ecosystem partners.

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Brand safety and suitability protection is a performance driver - not a cost. Smart companies lean into smart tools to make it happen.

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🌟 𝑾𝒉𝒚 𝑪𝑻𝑽 𝒊𝒔 𝑹𝒆𝒕𝒂𝒊𝒍 𝑴𝒆𝒅𝒊𝒂’𝒔 𝑵𝒆𝒘 𝑷𝒐𝒘𝒆𝒓 𝑪𝒉𝒂𝒏𝒏𝒆𝒍 Retail Media and CTV are creating powerful synergies, giving brands new ways to engage and convert. “With 40 million LG Smart TVs in the US, LG Ad Solutions offers retail media advertisers a platform to connect with a highly engaged audience, leveraging both first- and third-party data for precise targeting and measurable results,” says Serge Matta, President of Global Ad Sales at LG Ad Solutions. LG’s approach enables brands to deliver personalized messaging that captures attention and drives real-world actions like store visits and online sales. As CTV ad formats evolve, brands are positioned to engage consumers in innovative ways that resonate both on-screen and at the point of purchase. Is CTV the ultimate stage for retail media? #CTV #RetailMedia #LG Download the free report from me and Michael Shields to learn more. https://lnkd.in/gh_6k-YX

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Measurement remains a paramount concern for CMOs in the back half of 2024. A recent WARC survey underscores this sentiment, revealing that 78% of CMOs are prioritizing better measurement frameworks to enhance decision-making and prove ROI. Verizon Value CMO Cheryl Gresham’s commentary in Ad Age underlines these findings, emphasizing the need for robust outcomes measurement to drive ad effectiveness. Understanding the true impact of your marketing efforts is more critical than ever in today's complex TV environment. Outcomes deliver tangible results, empowering Fortune 500 CMOs like Cheryl to make informed, strategic decisions that align their organizations. Effective outcomes measurement isn’t just about proving value – it’s about shaping future strategies with confidence. Great read from Adrianne Pasquarelli. https://lnkd.in/eaKPZ53t #CMO #measurement #outcomes

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"shrinking losses" to only 295M from a 511M loss -- look at all that revenue though - 1.87 BILLION Lots to work with #advertising #revenue #streaming #profit #Business #Loss #bundle During the latest quarter, the company hit 71 million Paramount+ streaming subscribers worldwide, up from 67.5 million Paramount+ customers at the end of its fourth quarter, with 3.7 million customers added during the past three months. "And the studio shrunk its streaming loss to $286 million for the first quarter, an improvement over a $511 million loss in Q1 2023. Direct-to-consumer revenue rose 24 percent to $1.87 billion, as advertising and subscription revenues were both up, driven by growth from Pluto TV and Paramount+" https://lnkd.in/ggJYiNwb

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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The lines between linear and streaming TV have blurred, but ad sales haven’t caught up. It’s time to change that. As a recent article from TVREV wisely points out, consumers don’t differentiate between linear and streaming. They see “TV.” The industry ought to follow suit. A standardized solution that categorizes content rather than channel will help to deliver a more consistent, streamlined experience for advertisers, agencies, publishers AND consumers. A more uniform delivery ecosystem, like the one we provide at XR, opens the door for a common framework of ad identification such as AD-ID, LLC, which can mitigate critical pain points like cross screen measurement and ad collision. Read more: https://bit.ly/4cXwap6 XR Extreme Reach #AdID #Linear #Streaming #Measurement #Advertising

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NEW IAB REPORT: Connected TV (CTV) Ad Format Landscape: How Standardization Can Drive Programmatic Growth and Innovation 📲 https://okt.to/xCgsr1 As #CTV viewership and ad spending soar, it’s clear that the lack of standardization across platforms is stifling the industry’s potential. IAB’s new report explores how innovation in immersive, interactive ads can improve the experience for both advertisers and viewers, fostering a mutually beneficial ecosystem, and offers a comprehensive overview of established and emerging CTV ad formats while highlighting the urgent need for #standardization.

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What are the best ways to safeguard privacy while delivering personalized ads on CTV? Check out my chat with Sean Cunningham, President & CEO at VAB during the Big TV Summit tomorrow morning. We'll discuss how AI is transforming media activation, day-zero planning, and Seedtag's innovative approach to CTV targeting and measurement. 📍 NYC, NY 📅 September 18th ⏰10:10-10:30 am (EDT) Discover the event here: https://lnkd.in/ejY387r7 #ContextualAdvertising #CTV #AdTech #privacy

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It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

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The Evolving Digital Landscape for CTV Audiences: A New Era of Engagement As we navigate the constantly shifting digital landscape, one of the most significant evolutions in recent years has been the rise of Connected TV (CTV) audiences. With more consumers cutting the cord and moving away from traditional cable TV, CTV has emerged as a powerful platform that’s transforming how we experience content, advertising, and brand engagement. CTV: More Than Just Streaming While many view CTV as simply streaming on a larger screen, it represents much more. CTV combines the personalized, data-driven experiences of digital advertising with the scale and reach of traditional television. This convergence offers a unique opportunity for brands and marketers to engage audiences in ways that are targeted, relevant, and interactive—without losing the broad impact TV has traditionally had. Personalization at Scale CTV opens the door to precision targeting that was previously unavailable in the traditional TV advertising space. Through advanced analytics, brands can now leverage first-party data, behavioral insights, and demographic targeting to reach specific audience segments. This is critical, as today's viewers demand more personalized experiences. Whether it's tailored ads based on viewing habits or content recommendations that feel personal, CTV offers opportunities to deliver what consumers actually want, at scale. Interactive Advertising & Enhanced Engagement One of the standout benefits of CTV is the ability to foster real-time engagement. Unlike traditional TV ads, where the audience is largely passive, CTV enables interaction. Viewers can click on ads, request more information, make purchases directly, or engage with content in an immersive way. This interactivity is creating a new level of engagement, offering brands an opportunity to convert viewers into active participants. Measurement and Accountability Looking Forward: The Future of CTV The CTV space is still in its early stages, but its future is bright. As technologies like artificial intelligence (AI), machine learning, and programmatic advertising continue to evolve, CTV will only become more sophisticated, allowing advertisers to get even smarter about how they target and engage their audiences. Moreover, as 5G networks expand and broadband access increases globally, the CTV audience will continue to grow, further cementing its role as a dominant force in the digital advertising landscape. Conclusion: A New Era of Marketing As more brands embrace CTV, it’s clear that the lines between digital and traditional television are blurring. For advertisers, the key to success will lie in balancing precision targeting with the ability to deliver compelling, interactive experiences at scale. CTV isn’t just another channel; it represents the future of audience engagement in the digital age, and those who embrace this change will be well-positioned to thrive in this new era of marketing.

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Trusted Partners Matter. The Association of National Advertisers (ANA) has released the findings from its 2024 Programmatic Transparency Benchmark Study and it finds that most of the money spend on ads bought through programmatic exchanges doesn’t make it to consumers. The ANA says for every $1,000 entering a demand-side platform, 43.9% now reaches consumers. That is actually an improvement of 7.9% , or an additional $79 per $1,000, over prior-year figures.

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Interested in understanding the intricacies of Attention in advertising? Curious about its correlation with clicks, memories, and driving sales? 🤔 Check out this insightful video where the CEO of Lumen Research Ltd delves into their attention model, a framework that we at Teads also heavily leverage. #Advertising #Attention #Marketing #Sales #Teads #LumenResearch

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I still believe the best way to buy all media, when possible, is programmatically to enable decisioning. However, the current setup isn't efficient and frankly kinda sucks when it comes to TV. Between fraud and unnecessary middlemen that don't add value, we need a change. (Yes, Goodway Group is already on its way to a huge CTV buying overhaul that will deliver 30-40% more CTV value for brands shortly!)

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we are talking all about #advertising at #future of #video this week -- and wow is there a lot to talk about! loved this data share followed by great session discussion #innovation #linear #streamingvideo #vmvpds #news #live #sports #streamingvideo #digitalmedia #ads #ott #services #shiopping #content #anime #video

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