Nick Jones

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/gJwfR3Vi #retailmedia #standardization #bestpractices #webinar #measurement

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eNBujcky #retailmedia #standardization #bestpractices #webinar #measurement

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/dUXpPsT4 #retailmedia #webinar #retailmediareportcard

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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It’s exciting to read in the The Wall Street Journal, the announcement that Interpublic Group (IPG) has acquired Intelligence Node a Mumbai-based retail analytics firm, in a deal valued at nearly $100 million. This strategic move will enhance our ability to provide real-time data on pricing, promotions, and product availability, empowering brands and retailers to better understand shopper trends and drive sales. By integrating Intelligence Node’s capabilities with our existing consumer data from Acxiom, we continue to strengthen our commerce offerings in the rapidly growing e-commerce and retail media sectors. #IPG #RetailAnalytics #Ecommerce #DataDriven #BusinessGrowth #Acquisition #MarketingInnovation https://lnkd.in/emzTXJkQ

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If your customers have a pulse, then they have emotions. This article is almost 9 years old, yet it still holds the key to what’s holding a lot of companies back. “Our research across hundreds of brands in dozens of categories shows that it’s possible to rigorously measure and strategically target the feelings that drive customers’ behavior. We call them ‘emotional motivators.’ They provide a BETTER gauge of customers’ future value to a firm than ANY OTHER metric, including brand awareness and customer satisfaction, and can be an important new source of growth and profitability.” It’s not “new” any longer. A shift is happening. #brand #creative #customerexperience #emotions #beyondthebot https://lnkd.in/euwMST4u

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Exploring new horizons in the consumer goods industry is key to revitalizing its remarkable growth from the 2000s. In the 3rd edition of our State of CPG report, Jessica Moulton, @pavlosExarchos, and @WarrenTeichner dive into the four megatrends shaping topline growth and how companies can enhance their value creation models for the future. Read more here: https://lnkd.in/epKZjrAY

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Step into the future of retail with @SamsungUS innovative solutions! See how FastSensor's insights transform shoppers' journeys, dramatically increasing basket size and profits. Embrace the change and tailor real-time experiences for your customers with Samsung. Contact Bubble Cloud/ Bubble Social Media Marketing for more details. #RetailRevolution #SamsungInnovation

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eUx4cYSJ #retailmedia #standardization #bestpractices #webinar #measurement

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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If you think it's been a tough environment for CPGs, buckle in. This 1-pager highlights the five market forces disrupting the industry and provides actionable insights on how to turn them into competitive advantages. #CPG #Retail #Consumer #Commerce Interpublic Group (IPG) Inc. Magazine

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I’m excited about what the future of retail media means for our media tech clients but also for marketing leaders in general. BCG does a great job outlining why CMOs will want to increase retail media spend—and how RMNs need to step up their game to help them justify greater investment. If we are to believe analyst projections of $100 billion in U.S. retail media spend over the next 2-3 years, it seems many of the items on BCG’s RMN “to-do” list need to happen, especially: - Offering a more seamless customer experience across online and in-store to boost performance across the full consumer journey - Providing more and more data and actionable reports to enhance transparency, insight, targeting, and personalization - Deepening relationships to deliver increasingly tailored media solutions that are unique to each advertiser and its consumers - Achieving a level of sophistication that matches—or at least approaches—the performance, scale, and precision of leading digital ad platforms like Google and Meta (e.g., as Amazon has done) https://lnkd.in/gKJ53T-x

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New post. Brand led business transformation is a new way of thinking about the role of brands to drive growth by focusing on outcomes and not outputs. https://lnkd.in/eRa_ywNd

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Brilliant couple of days at The Consumer Goods Forum in Chicago this week. Here’s my take-outs and observations: - e-commerce 2.0 is here. Tech and AI improvments in picking, fulfillment and consumer service are driving the next growth push for true omnichannel shopping - Retail Media is still hot. And the in-store channel is starting to get enough inventory to start scaling. Nicely explained by Criteo board member Marie Lalleman in a session with VusionGroup - Social commerce is coming, and fast. Driven by GenZ, but not only, the Americas and EMEA are starting to catch up with APAC - Speaking of East and West, the gap on digitisation of shopping has mostly closed. The East remains ahead on some trends and technology, but so does the West - Progress on sustainability is real, but not enough yet. The industry is showing some fantastic examples of what can be done, and has set targets, but we need to still do better showing how thosee targets will be met - Last, but not least, after what felt like a year dominated by talk about AI, it was refreshing to hear many CEOs talking about the need to focus on the consumer again (or still ?) This was a great edition, and we are looking forward to Amsterdam next year. #retailmedia #retail #CPG #AI #ecommerce #sustainability #customerfirst

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