Morgan McLintic

As eloquently put by Eleanor Hawkins in Axios Communicators, there's a recalibration happening as executives navigate how and when to address socio-political issues in the era of Trump 2.0. For corporate communicators, decisions about if, and how, to respond are going to be taking up a lot more of our time over the next four years, if past experience is any indication. Check out the full article at https://lnkd.in/eZCnfVNQ

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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AI for communicators: What’s new and what matters.

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Start-up and scale-up founders, CEOs and CMOs can save themselves a lot of heartache if they assess their company's readiness for corporate communications before they bring on an expensive corp comm leader. By identifying where the requisite building blocks for success already exist, executives can develop the function in a way that impacts business results by making better hiring decisions, understanding where to expect results near and long term, and strategically planning their investments in the function. Looking for a guide to help you do this? Drop me a line. As a 25-year veteran leader who has helped a number of start-ups and scale-ups build their corporate communications departments, I can help you figure out if you are ready to add this strategic function. #CorporateCommunications #ScaleUp #StartUp #PublicRelations

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GenAI is part of nearly every tech headline. In fact, according to CB Insights Research, there are almost 800 generative AI companies, with about two-thirds being Series A or earlier, and less than 15% being mid- to late-stage startups. That means marketing teams at companies that sell GenAI tools need clearly articulate what makes them different and better. Learn more about the essential components of PR and marketing for AI tools in this new blog post by Peggy Tierney Galvin, Force4's chief strategy officer. #GenAI #marketing #PR

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It's going to be an interesting week in comms. The 2024 US election presents unique challenges and opportunities for brands considering leveraging it for their PR. Here are some pointers: 1. Exercise extreme caution, as the election is likely to be highly divisive. Avoid explicit political stances, as research shows only 21% of US consumers want brands to take political positions. Instead, focus on nonpartisan messages encouraging civic engagement. 2. Leverage contextual advertising carefully, ensuring ads appear alongside appropriate content. Consider alternative channels to reach audiences, as news programming will likely be saturated with political content. Emphasise authenticity and brand values rather than opportunistically jumping on election trends. 3. Only explore cause-related marketing aligned with nonpartisan issues. Utilise social listening to understand audience reactions to election-related content. Focus on long-term strategy rather than sacrificing brand positioning for short-term gains. Remember, while the election presents engagement opportunities, the risks of backlash and negative associations are significant. Carefully weigh potential benefits against risks before incorporating election-related themes into marketing strategies.

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The latest report from Tubular Labs on The State of Social shares insights and trends across platforms. I've identified key takeaways that B2B companies can leverage to enhance digital strategies. What do you think will shape the future of social media?

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Are your PR metrics giving you a false sense of success? 🤔 Millions of impressions, endless mentions, and sky-high AVE... but what’s the real impact? As we wrap up AMEC Measurement and Evaluation Global Measurement Month, it’s the perfect time to rethink outdated metrics and focus on what truly matters in modern PR. I explored together with my colleague Syanditya Utama why traditional measurements like AVE might be holding us back and learn how to track metrics that drive meaningful engagement, shift perceptions, and deliver real business outcomes. 🔗 Read the full article: https://lnkd.in/gzRCyZwm #amecmm #measurement #pr #communication #measurewhatmatters

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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One of the hottest topics in comms at the moment..is your organisation ready? Learn from the experts on how to prepare in this upcoming webinar. #cybercrisis

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Good article on the value of original quality content and risks of GenAI’s generics & distortions today when AI volume is everywhere online. The image simulation is cool example!

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

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As our world gets more fraught and complex, audiences are increasingly choosing news sources which are more visual, reports are more watched, less read, with YouTube continuing its rise. The implications of this trend for deep understanding of difficult issues is worth pondering. More people are concerned about how to grapple with the rising torrent of fake news, and many having doubts about how AI might be deployed by newsrooms. Edelman has partnered with the Reuters Institute for this annual report as we are all in the business of communicating and good, credible and trusted information is critical to everyone in that process

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Join our experts as they dive into PR Newswire's groundbreaking AI innovations. We'll explore: ✨ How AI is revolutionizing #PR & comms ✨ Our unique solution that leverages historical data to offer press release insights ✨ Findings from our State of the Press Release Report on how PR pros are embracing #AI Save your spot now and join us as we drive the AI conversation forward!

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Pro PR Tip 💡 Build media connections and relationships before you need them. Disinformation is a growing problem and having reporters who already are on your side and know what you stand for is the best way to combat the Internet trolls - which seem to be everywhere (even in places you'd expect to be credible). It's much harder to get your commentary placed in the midst of disinformation if they've never heard of you before -- but if they've covered you before and trust you, they'll continue to trust you. Because while you can't totally avoid the dark side of the Internet - repeating your values publicly, prioritizing a positive message and stacking reporters who champion your work will always help you come out on top. 🔥 P.S. If you'd like more easy and actionable PR advice that is designed to help you get more media coverage right now (and just in time for the biggest PR season of the year!) make sure to subscribe to our monthly newsletter Fintech & Friends. #pr #pragency #publicrelations #startups #fintech #media

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Authenticity is key for senior executives to be influential on LinkedIn, but not every leader finds it easy to engage genuinely. 🔸In episode 342 of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore how communicators can help executives craft authentic online personas and build influence and trust, focused on LinkedIn, with practical examples. I also dive into this topic in a new blog post published today, arguing that authenticity opens the door to success. Communicators must guide leaders who struggle with authenticity, identifying formats or mediums that play to their strengths. Take a read and listen to our discussion ⬇️ #Authenticity #Communication #LinkedIn #FIRPodcast https://lnkd.in/eMu9D48j

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