Mindy Weinstein, PhD

What type of video content is performing best in 2024? HubSpot did the research for us all. How Video Consumption Is Changing in 2024 [New Research] https://hubs.li/Q02Jmk4W0 #VideoContent #VideoMarketing #LongFormVideo #ShortFormVideo

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Email marketing continues to be the choice for those whose communication preferences matter most. More consumers (69%) prefer email over SMS (53%), direct mail (48%), advertising (39%), and any other communication channel presented by Emarsys in its recent Customer Loyalty Index. “When it comes to loyalty, communication is king,” the report says. “That means brands must connect with potential customers in a way that appeals to them.” Despite that overwhelming email preference, Emarsys dove deeper into what’s driving brand loyalty, focusing on mobile apps, which were tied with print for 5th most preferred communication channel. “Global consumers who have their favorite brands’ apps on their phones are 18% more likely to have a brand they love compared to those who don’t use apps,” the report says, adding that 69% said rewards and incentives were their top prompt for using apps. “Overall, brands looking to encourage their customers to use their app should pay attention to the helpfulness, level of rewards and incentives, relevance and timeliness of their messages instead of quantity — last on the list.” #emailmarketing #emailmarketingsoftware #emailmarketingautomation #emailmarketingautomationsoftware #branding #brandloyalty #brandmarketing #brandmarketingsoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Emarsys)

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Super excited that Liquid Web asked me to talk about the future of high-growth #SEO in next week's webinar. Feel like you're doing all the right things but traffic is flat -- or even declining? I'll be unpacking the framework used by many brands that has reliably driven massive growth -- even as AI features take over SERPs. Join me to learn more about novel rank factors! I can't wait!

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👉 Day 6: Retargeting anonymous website visitors w/ Direct Mail For many brands, retargeting prospects is an integral part of the funnel. Staying top of mind and nurturing leads is crucial for higher AOV and higher consideration purchases in general. It’s no secret Cookiepocolypse has made digital retargeting harder. And it’ll keep getting worse. What if you could retarget those warm leads at their front door? Enter SiteMatch™ (exclusively from PostPilot). Brands match a portion of cold website traffic to a current postal address and trigger a retargeting offer to go out if they don’t convert within a specified amount of time. Existing customers are suppressed in real-time. Unlike email, there’s no opt-in required or risk to harming your deliverability. And recipients are accustomed to getting offers in their mailbox. Studies have even shown recipients perceive direct mail offers more like a gift than an interruption. Site retargeting is perfect for testing acquisition using a warmer audience before starting on pure cold prospecting (which I’ll cover soon). And for less than the cost of a digital retargeting click. Gozney makes premium pizza ovens. Not exactly an impulse purchase. I'll link to their case study in the comments with how they generated a 16X ROI.

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HubSpot's 2024 B2C Marketing Trends This blog is packed with great insights you can’t afford to ignore. Here’s my take on the top 5 trends shaking up the marketing landscape: #1 Short form video content -- Why isn’t everyone doing this? We’re up against audiences with short attention spans—seconds, not minutes. Ex: pull a compelling sound bite from your lengthy podcast and link to the full episode. #2 Mobile friendly website -- It's 2024, and I’m surprised if a website isn’t mobile-friendly or optimized for responsive design. When I come across a site that isn’t, I tend to move on quickly and it doesn’t leave the best impression of the brand. #3 Creating content that reflects your brands value -- This is Marketing 101...nothing more needs to be said. #4 Influencer marketing -- Big impact needs big investment. Influencers have many options, so landing one isn’t easy. I once reached out to an influencer with 150K followers on Instagram and got no response. Hiring a PR firm might be worth considering. #5 Selling products directly on social apps -- A gold mine for reaching consumers, social apps offer direct access, but you need a seamless experience. It’s all about meeting customers where they already are. #MarketingTrends2024 #ShortFormVideo

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Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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Three types of blog posts that all SMBs can write. 1) Newsy posts 2) Lifestyle Posts 3) Your process story I talk about this on the SDM Show with Rob Cairns Episode 485: Copywriting With Todd Jones - 3 Blog Posts You Should Write https://lnkd.in/gJppzf3z

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💡 B2B Newsletter Tip: You don’t need lengthy, formal emails to engage your audience. In fact, short, creative formats can work wonders in B2B marketing! Here are a few simple ideas: 3-Bullet Update: Quick, impactful points—an industry insight, a company update, and a practical tip. 5-Minute Interview: A quick Q&A with an expert, delivering valuable insights. Content Roundup: Curate high-value articles, saving readers time with key takeaways. Customer Spotlight: Share a brief success story showcasing your solution's impact. One Thing to Try: A quick actionable tip with a clear call to action. Keep it simple. Keep it valuable. Less really can be more!

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With the SEO community reeling from recent updates, how are you holding up? It's clear that the update is affecting more than just low-quality content. SEOs like Glenn Gabe have called out that sites hit by the September update have not recovered and that conditions have worsened since March. While it's understood that some sites might justifiably face penalties, it's disheartening to see quality sites, including those making concerted efforts to align with Google's guidelines, continue to suffer traffic losses. These sites, often relying heavily on ads and affiliate links for revenue, are being penalized, while larger brands with similar setups seem to be navigating the updates unscathed. This raises important questions about the equitable application of Google's helpful content system and the future of small-scale digital publishing. Amid these challenges, one thing remains constant: our commitment to navigating these turbulent waters together with the SEO community. We're keen to engage in open dialogues, share insights, and explore strategies to adapt to these changes effectively. Your thoughts, experiences, and strategies for adapting to these updates are invaluable. How are you managing through these shifts? Let's continue this conversation and support each other in finding the way forward. #SEO #DigitalMarketing #GoogleUpdates #HelpfulContent

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15 Important Features & Benefits of using HubSpot CMS https://hubs.li/Q02CqXwF0

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You know video marketing for small business is one of the best ways to reach your audience, but what do you make videos about? What do you say? How do you get ideas for video marketing for your business? #digitalmarketing #businesscoach

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What marketing channel typically has the highest enroll rates? Not Social Not Search Not Email Not Traditional ➡ SEO Join my incredible colleagues Bryan Kofsky, Charlie Parker, Lynda King and I as we dive into maximizing your schools strategy in this channel.

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🚨 Google’s August 2024 Core Update Highlights 🚨 • Boost for Genuine Content: Prioritizes useful, people-first content, especially from smaller publishers. • SEO Impact: Sites focusing on high-quality, user-centered content are likely to see improved rankings. • Reevaluation Opportunity: If rankings drop, revisit and align with Google’s guidelines on creating reliable content. • Visibility Focus: Rewards consistent, helpful content with better search result positioning. Stay informed and adapt your content strategy accordingly! 🌟 #SEO #GoogleUpdate #ContentMarketing #DigitalMarketing

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If you have a website, you've probably heard of SEO. And you probably know of a business that pays a tremendous amount of cash each month for this elusive SEO. You know you need it. You know it's how people find your website, but REALLY what the heck is SEO. In this series, we'll go over the keys to being more productive (and that doesn't mean working more or working harder). It means finding those things that slow us down, get us off track, and doing more of the things that improve our productivity. #growmybusiness #localbusiness #marketing

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Understanding the impact of social media on local SEO can revolutionize your engagement with the community and amplify your visibility in local search rankings. Here’s how to harness the power of social platforms to elevate your local SEO: Localized Content for Targeted Reach  Create content that speaks directly to your local audience. Post about local events, news, or promotions specific to your area to grab the attention of local users and encourage more engagement and shares. Including location-specific mentions and hashtags makes your content highly relevant and discoverable to those nearby. Leveraging Local Business Features  Use tools provided by platforms like Facebook and Google My Business to enhance local visibility. Keep your business profiles updated with accurate details, including your address, phone number, and operating hours. Regular updates with new photos or events can boost your presence in local search results. Encouraging Reviews and Engagement  Motivate satisfied customers to leave positive reviews on your profiles. Reviews not only build credibility but also significantly impact your local SEO rankings. Engage actively with reviewers to strengthen customer relationships and improve search engine signals. Boosting Visibility with Local Check-Ins  Encourage customers to check in at your location on platforms like Facebook. Each check-in acts like a personal recommendation, enhancing your brand's visibility and serving as a positive signal to search engines. By focusing on local engagement and utilizing platform-specific features, you can significantly enhance your local SEO, connect more effectively with your community, and boost your social and search engine visibility. Read more: https://lnkd.in/eGDXG5mJ #LocalSEO #SocialMediaMarketing #CommunityEngagement #SEOStrategy #LocalBusiness #BoostVisibility

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How does your website rank with key search terms? It's crucial to pay attention to SEO. If your site lands on the second or third page of search results, it’s almost like being invisible. Most users don’t venture beyond the first page, so if potential customers can’t find your product there, it’s time to reassess your SEO strategy and consider some adjustments. #WebDevelopment #IndustrialMarketing #ManufacturingMarketing

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