Michelle Cruz

Check out this AdExchanger piece by TrueData's own David Berman! Learn about factors impacting data collection across the internet that you should pay attention to and strike a balance between accuracy and scale to reach your audience effectively. https://lnkd.in/gDmdRiRB

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How is AI changing Google Ads? If your leveraging or considering paid ads (PPC), you should listen to this podcast by Jared Correia and Desire'e Martinelli. They discuss: 1. Proper Conversion Tracking on Google Ads. 2. Setting Up Effective Landing Pages for Higher Conversion Rates. 3. Overview of Automated Campaigns and AI in Google Ads. 4. Potential Ethical Violations with AI-Generated Ad Copies. https://lnkd.in/ed_-Xf2g

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Are you following Lisa Raehsler 🎯 Chief Strategist and Founder at Big Click Co. 🎯I specialize in integrating GA4 with advertising initiatives. 🎯I am a huge classic Atari fan and own every Activision game ever made for Atari 2600. Learn more about Lisa below!

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5 key takeaways from our team of SEO experts on the launch of Google SGE. Take a look at the full summary here: https://lnkd.in/gxs7_y3w 1. AI-powered results have come to Google search. 2. Zero-click searches will rise. Google wants to keep users on the platform. 3. Consequently, Paid Search Ads are more important than ever. 4. There’s no more half-way doing SEO. Invest properly or waste your money. 5. Brand awareness strategies will be a huge benefit to website traffic & SEO.

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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Marketers today must balance personalization with privacy, as consumers demand relevant experiences while regulations tighten. @AnalyticsIQ CEO Scarlett Shipp emphasizes that understanding your data, maintaining clear privacy policies, and leveraging predictive analytics are crucial strategies for navigating this challenge. As third-party cookies phase out, innovative tools like contextual targeting and data-driven insights can help marketers stay compliant while delivering effective campaigns. #Privacy #Personalization #MarketingData https://lnkd.in/g-7MTpzD

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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With so many web changes in 2024 (#algrathumsIs, #AIcontent, #thirdpartycookies, Google's March 2024 Core Update), is your website ready for the next level of SEO optimization? https://lnkd.in/gbk_ZXts

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Some good points are made by PubMatic’s Andrew Baron in AdExchanger’s latest Data-Driven Thinking column. Ironically, cookies were never that big of a problem in the first place—your humble, anonymous cookie is far less personal than a hashed email (which, as the FTC recently reminded us, is in fact still PII). But to the writer’s point, years of worrying about their impending deprecation have led to some very positive changes. First- and carefully curated and enhanced second- and third-party data will always yield better results, assuming you can protect the privacy of the consumers who produced it. And yes, whatever more personally identifiable data you’re working with—whether it’s sell-side targeting, modeled audiences, or contextual signals—alternative IDs have shown great promise in creating a layer of privacy protection. However, the real challenge arises when these identifiers traverse the bidstream and are shared with third parties. No matter how secure your encryption, once data leaves your control, it’s vulnerable to exploitation or reverse engineering. Anything can happen. The signals aren’t the problem—it’s the way we’re sharing them. We built Symitri to solve these inherent privacy challenges in adtech infrastructure. By ensuring that personally identifiable data never leaves the control of its owner, Symitri offers truly deterministic targeting without sacrificing privacy. With Symitri, you can achieve precision, performance, and privacy—no compromises necessary. #Symitri #Privacy #DataProtection #Trust #TRUSTX https://lnkd.in/eS9Aem8B

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Attribution is always a hot topic, so I was glad to participate in Fairing's Attribution Academy (FAA) alongside a bunch of fantastic ecosystem partners. No surprise, I covered direct mail attribution including how to tie mail delivery dates with purchase behavior, surprising details about coupon codes, and generally how to maximize campaign success. To check it out along with more great attribution insights head over to https://lnkd.in/gdjiA7xf 

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I could have written this entire article- Except my version would read like a rant/screed on why 'traditional' broadcast style ads are SO bad despite the technology and streaming data. Those of you who work for big brands- that have CTV budgets- should be demanding more. In my humble opinion... #digitalmarketing #ctv #data #advertising #imo https://lnkd.in/eskyvn9X

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In today’s distraction-filled world, attention is the most valuable currency in media. Seedtag’s Attention Guide is your go-to resource for navigating attention metrics in digital advertising. Discover what attention really means, how to measure it effectively, and strategies to capture your audience’s focus while maintaining privacy standards. Download your copy here: https://lnkd.in/dHWTTyRK #AttentionEconomy #AttentionMetrics #ContextualAdvertising

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Google made some important changes to the SERP yesterday. Here are some notes and recommendations from Backbone Media on what the Search Generative Experience means for brands/clients/retailers and how to evolve your SEO and SEM strategies in this new environment.

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Here are 56 Google Search statistics from Ahrefs we should know in 2024. check them out. Love the stats on Google Discover. Lots of questions popping up in media SEO on this one. #google #btob #seo #googlesearch #googlediscover https://lnkd.in/eHh2e7jN

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Standing up for independent content creators is in the DNA at Mediavine. We've done it since even before we started up the programmatic side of our business. Working with content creators every day as content creators ourselves all the way back when, there were countless times when some new "program" would come out from an ecosystem player that sought to take advantage of the deficit in understanding about how internet traffic and audiences are bought and sold by those fledgling bloggers that today are the heads of million-dollar businesses. Here it is again, in the form of content plagiarism, content homogenization, and never giving readers a reason to click over and find a new favorite creator to follow. The biggest threat to the open internet is happening in search. Mediavine CEO Eric Hochberger's byline for AdExchanger takes a look at the impacts of recent core updates and generative AI. Make sure you check it out, no matter where in the industry you sit. This affects all of us.

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While cookies are phasing out, retail media is ramping up to provide alternative opportunities to reach target audiences. (84%) US marketers said they are more likely to invest in retail media. #firstpartydata #retailmedia #nonendemicadvertising #advertising #adplatforms https://lnkd.in/gANqzZ85

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🚀 here are some insights from Jack Neff’s latest article in Ad Age: “Inside Advertising’s Identity-Based Targeting Crisis—How Marketers and Ad Tech Are Responding” 📈. As identity-based targeting faces challenges, many leaders are turning to context-driven solutions with AI-powered tools that are redefining digital advertising. Key voices from the industry weigh in on these trends and provide valuable examples of innovation: Vinny Rinaldi, VP of Media and Marketing Technology at Hershey Co. Kyle Shank, Director of Media Analytics and Technology at Hershey Co. Eric Schwartz, Chief Marketing Officer at Clorox Co. Gary Osifchin, Chief Marketing Officer and General Manager at Reckitt U.S. Hygiene Caine Junginger, Marketing Lead at Boost Mobile Phil Schraeder, CEO of GumGum Matthew Kramer, Head of Brand Investment at Monks Freddie Liversidge, VP of Global Media at HP Ashwin Navin, CEO of Samba TV Aden Zaman, Chief Commercial Officer at Samba TV Marla Newman, Exec VP of Sales at Raptive Andrew Shue, Co-founder of Raptive 📌 As data privacy laws evolve, companies are exploring other ways of targeting by blending identity and context, enabling precise contextual placements, and AI-powered emotional targeting to new heights. This is a must-read for anyone navigating the future of “MadTech” and digital marketing! #AdTech #MarketingInnovation #ContextualTargeting #AI #DataPrivacy #FutureOfAdvertising

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Big news: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. We believe in measuring real outcomes. Marketers need every advertising dollar to deliver against meaningful results. We’re committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. Read more in ADWEEK (link to article in comments below) #KrogerPrecisionMarketing 84.51˚ #RetailMedia #Programmatic

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