Michael Hartmann

Many businesses struggle with underutilized MarTech tools, resulting in stagnant growth. Effective MarTech optimization helps focus on aligning tools with business goals and maximizing ROI through strategic utilization. Transform your MarTech for better business outcomes! https://bit.ly/3xqcDOF

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"Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains" argues RPE Origin CEO Ryan Phelan in this MarTech article. https://bit.ly/3Uscge1 #emailmarketing #emailtips #emailstrategy

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Email marketing’s potential often outshines paid media, but are you measuring its full impact? Discover how a performance-driven #CRM approach can maximize #ROI and elevate your strategy by focusing on data, testing, and streamlined content in Merkle's blog: https://ow.ly/5rVy50Twyyl

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On May 16th don't miss our upcoming "Focus: What is the Future of ABM?" virtual event keynote session with TechTarget President, Rebecca Kitchens⚡ In this session she'll examine questions like, “What are the real levers of pipeline performance in ABM?”, “Is it another tool that finally get you to ABM success?” And how AI will be able to help with challenges like scaling, or if it won’t anytime soon ✅ Save your spot & register: https://bit.ly/4dsGtSV #b2b #ABM

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On May 16th don't miss our upcoming "Focus: What is the Future of ABM?" virtual event keynote session with TechTarget President, Rebecca Kitchens⚡ In this session she'll examine questions like, “What are the real levers of pipeline performance in ABM?”, “Is it another tool that finally get you to ABM success?” And how AI will be able to help with challenges like scaling, or if it won’t anytime soon ✅ Save your spot & register: https://bit.ly/4dsGtSV #b2b #ABM

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Maximize efficiency with advanced martech solutions: 1) Alteryx: Streamline data prep, blending, and analytics with minimal coding. Tip: Use Alteryx's predictive analytics tools to forecast trends and outcomes. 2) Pardot: B2B marketing automation by Salesforce to streamline lead generation. Tip: Employ engagement history tracking in Pardot for targeted follow-ups. Leverage these technologies for a comprehensive, automated marketing strategy. What advanced tool are you considering to elevate your marketing efforts? #AdvancedMartech #Automation #DataAnalytics

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This evolution in marketing automation and martech not only streamlines operations but also offers personalized customer experiences, driving growth and innovation in the marketing sector. https://ow.ly/igRW50SAqeG #marketing #martech #technology

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"Breaking Down GTM Silos: Amber Bogie Unravels the Myths!" Are GTM silos holding back your growth? ABM strategist turned GTM leader, Amber Bogie, reveals how smashing these barriers and fostering collaboration can revolutionize results. Join us to explore aligning marketing with sales, driving revenue through shared goals, and understanding how marketing ignites brand awareness and demand creation. Dive into this interview to refine your marketing vision and unlock new possibilities. Read Now: https://lnkd.in/dy__ybDf #GTM #ABMStrategy #MarketingAlignment #RevenueGeneration #BrandAwareness #DemandCreation

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Proper segmentation is one of the most important steps in your go to market strategy. Yet, it’s often overlooked. When we talk to customers about why their demand gen and ABM programs aren’t delivering, 90% of the time we can trace it back to a lack of alignment around which market segments to target. Here’s Barbie Mattie’s take on driving predictable growth through segmentation alignment → https://bit.ly/3Aq8k74 #b2bmarketing #ABM #demandgen #marketsegmentation

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🙋‍♀️ How did I start an enablement program from scratch during a time of major organizational transformation at OneSource Virtual? ▶️ Check out #TheEnablementEdge podcast interview for the full scoop, including impact metrics and tips for stakeholder alignment! https://lnkd.in/gFMNiKGY ​

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Embarking on your initial venture into data enrichment? Allow us to significantly cut down your time and effort. Explore our detailed survival manual. Gratitude is unnecessary. Our passion for the field drives us. https://gag.gl/CvnC56 #RevOps #data

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What are you doing with your customer insights once you survey them or receive reviews? This feedback can be turned into marketing messaging gold! https://hubs.ly/Q02KcRtR0 Stay up to date here. https://hubs.ly/Q02Kdfzq0

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The term "digital customer experience" (DCX) describes how a consumer feels regarding an engagement or interaction with a brand in general across all digital touchpoints. https://ow.ly/gKBb50Tl3fN #marketing #martech #technology #customerexperience

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