Melissa Rosenthal

Hey LI Fam! -- RocketHub's BFCM deals are dropping daily. Thus far... 1) Monday = Qolaba - AI toolbox for creators and brands. One app. One login. One-time investment. https://lnkd.in/env2W6hY 2) Tuesday = Inro - Drive higher conversions and sales with Instagram DM Marketing https://lnkd.in/em8DayhP 3) Wednesday = ContentRadar - Repurpose content into engaging LinkedIn & X posts https://lnkd.in/eiKhXUfY 4) Thursday = an AI Overviews SEO tool; the first of its kind. You're gonna want this if you care about SEO!  5) Friday = Twitter and LI bookmarking tool - the industry leader in this space!!! ++ And a few more drops next week too!!! Curious to see what other stars are launching on RocketHub, check this link: https://lnkd.in/ecBuYFu3 Save money. Get software for your business without monthly subscriptions.

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No Honeymoon Period: Successful Launches Require Strategy Amazon’s “honeymoon period” myth is officially debunked. Launch success now depends on data-driven rankings, traffic strategies, and consistent content quality. https://lnkd.in/gVZSu2k6 Why Q5 is TikTok’s Golden Opportunity for Advertisers Post-holiday spending surge on TikTok’s Q5 offers Amazon sellers a prime advertising window. Take advantage of budget-friendly ad space and high-engagement audiences. https://lnkd.in/ghmYf3rd Amazon Redirects Customers to Competitors on Your Listing Amazon is now guiding customers from your listings to competitors, sparking seller frustration. Learn what it means for your brand visibility and why the FTC might get involved. https://lnkd.in/g4QK44_8 Top Cities for Amazon Sellers With Shenzhen and other Chinese cities leading seller counts, U.S. sellers face increased competition. Discover the key locations and strategies shifting the Amazon marketplace. https://lnkd.in/gwTcuHtM

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Are long-form videos still valuable in our short-form video world? Short-term content is king, but don't ignore long-form videos. This can be a big mistake. Many HypeFactory clients focus on YouTube integrations with longer videos. It pays off and there's a GWI data to support this. Consumers watch short videos to fill time and stay updated. They turn to longer clips for more insight and nuance. Even 38% of short video watchers think long-form content is higher quality (source: GWI social media trends research). Keep this in mind for your marketing strategy. Balance both short and long-form content for best results. #influencermarketing #socialmediamarketing #videocontent

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"Ehhh, we don't waste time spending on top-of-funnel adv" A very real quote, from a very real, and very prolific growth marketer Responding to "Have you ever tested podcast ads?" 🤦‍♂️ In the quest to answer "How do we get podcast advertising on the media plan?" This is a huge problem. Sure. Us industry enthusiasts know podcasting is much more than a "brand awareness channel". But the popular option, amongst the majority, remains the same. Podcasting is not a DR channel. So how do we change this? PBA (pixel-based attribution) has been a great start and it's definitely contributed to the headway made demystifying this narrative. But This innovation alone is not fast enough to flip such a deeply engrained ideology on its head. So what does? A tool that can quantify and demonstrate the true, net new impact these ads have on a brand's bottom line. AKA Incrementality. Yup, conversion lift testing. In its nature, incrementality is one of, if not, the most rigorous forms of "performance quantifying" frameworks out there It's widely used across all industries and speaks the digital marketer's language. It concretely helps answer a question every advertiser has... "how many conversions would have been driven if the audience wasn't exposed to this ad at all" Incrementality isolates the impact not just of a channel but of campaigns to bring out the true "net new impact" dollars spent have on revenue made. Yet, the incrementality solutions available to podcast advertising historically have been, to put it lightly... Abhorrently tone deaf. - one-off - $$$ - resource intensive - require advertisers to adjust their campaign plan, sacrificing performance, in the effort to get the most statistically significantly incremental results. Podscribe's solution is different. We knew advertisers needed an 1. easy-to-use solution 2. that didn't cost an arm and a leg 3. didn't come in a PDF report 3 months later 4. and didn't require a team of data scientists to analyze AKA "Podscribe's always-on incrementality" available directly in your dashboard viewable at the flip of a toggle. And interpretable with or without a data science team. Making incrementality solutions accessible to EVERY advertiser should be the industry's goal if we want to go from "podcasting is just another brand awanress play" to "we use podcast adv to diversify our media mix, drive efficiency, and convert customers in ways we couldn't convert them before" In our latest PPB, Podscribe looked at the avg lift % we've seen across 60K campaigns, and 200+ advertiser (based on their size). The results? Pretty incredible. Check it out! https://lnkd.in/gXsZYbRy Shout out to Inside Radio for the feature!

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Oh, you betcha! 🚀 Implementing strategic paid ads is like having a secret weapon for your startup's growth. 💥 It's all about getting your brand in front of the right eyes – think laser-focused, not shotgun approach! 🎯💡 Wanna see how it's done? 🧐 Our team at www.preipohype.com has mastered the art of turning clicks into capital. 💸 We're like the savvy sidekick you didn't know you needed! 🦸‍♂️🦸‍♀️ Ready to level up? Book a Call Now and let's chat about fueling your funding fire! 🔥📈 #TargetedAdvertising #LeadGeneration #EquityCrowdfunding 🚀

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I was talking to $5M+/yr UGC agency on how to get to 8-figures. Here is my exact 45 Day plan: → Founder Calendar Review → Revise Mission, Vision, Core Values → Strategic Planning & Execution → Structural Re-Org → Craft Marketing Strategy → Implement Lead Gen → Resolve Bottlenecks → Meet with top clients & team members Watch the video below for how exactly how I’d do it... ⚠️Warning this video is long and in-depth⚠️ *This is part 2, part 1 in the comments

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Profits Halved in Five Years Amid Streaming Struggles and Decline in TV and Movies - Major media companies' profitability halved in five years due to linear TV and movie declines. - EBITDA for six major media companies fell from $37.3B (2018) to $17.2B (2023). - Linear TV profits dropped from $32.6B (2018) to $22.9B (2023); studio profits from $4.4B to $2.5B. - Streaming losses reached $8.3B in 2023; some companies expect future profits. - U.S. box-office revenue down to $8.1B (2023) from $11.4B (2019). ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf 📖 Article by MediaPost : https://lnkd.in/gZ2R22FX

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Do you own a B2B consulting firm? Here's what you need for your business: - Clear & concise website - Messaging that speaks to pain points - Technically sound SEO for website - Clear value prop Check out some of our most recent work where we helped a Charlotte based Fractional CTO firm revamp their site & messaging & dial in their technical SEO. Hit us up if you're curious about elevating your digital footprint!

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⚖️💼 Striking the Perfect Hire Balance for Success! 💡 In this week's episode of Roadmap to $1 Million, we’re diving deep into the hiring maze—how do you know when to hire for immediate needs versus planning for long-term growth? Whether you’re running an agency or leading a team, mastering this balance is key to success! 🙌 Learn how to find the right talent for short-term wins and long-term vision. 🔥 Search "Roadmap to $1 Million" on your fav podcast app to listen to the full episode!

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Successful Startup Founders Are Saying “I Do” to SAM. 💍 Here’s why (backed by data): Imagine having a groundbreaking product or idea. The market is ready—buyers are eager to engage with what you offer. The problem? They don’t know you exist (yet). And even once they do, they’ll still need to be sold on your solution. So, what’s the answer? Marrying SAM: Sales AND Marketing. According to our Insight Report, 71% of founders identified sales strategy as the single most important factor driving their business growth. But here’s the thing: Sales alone won’t get you there, and marketing shouldn’t be an afterthought. It’s the age-old chicken-or-egg dilemma: Without marketing, you don’t know who to sell to—or how to reach them. Without sales, your marketing efforts are wasted. The most successful founders don’t pick one over the other. They’ve mastered the art of integrating both. – 💼 At FIRST marketer group, alongside my colleagues at CCGroup - B2B tech marketers, we’ve uncovered how B2B tech founders approach sales, marketing, and communications at every stage—from early startup to growth and scale. Curious what we found? Read the full report for actionable insights and proven strategies. 👉 Link in comments. Richard Fogg

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Saved folder share -- I go through content from A+ GTM operators as part of GTMnow, GTMfund's media brand. In an effort to help amplify learnings and insights that operators have so kindly taken the time to sit down and document for others, highlighting 5 recent saves from the folder: 🟢 Brandon Redlinger 🌶️ breaks down a behind the scenes of a brand billboard campaign: https://lnkd.in/geWEMBpF 🟢 Joe Chernov shares Pendo’s Product Benchmarks 2024: https://lnkd.in/g2QTuP8n 🟢 Kyle Poyar on 10 PLG growth plays every company should implement (even if they're not PLG): https://lnkd.in/gfwa2DMv 🟢 Armand Farrokh breaks down his 4-week onboarding program in a free Gong Masterclass: https://lnkd.in/g9t2_awN 🟢 Elizabeth Pemmerl shares the story on building a high-performing revenue growth engine at GitHub, while highlighting career insight from her journey from individual contributor to CRO over 9 years: https://lnkd.in/gdVh2KPY

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What are good questions that lead to interesting convos with your growth / ads team? My go tos are: • What's biggest opportunity / levers right now? • What metrics are we not hitting right now? (this is an alignment question) • What's really working right now? • What's stuck or you're waiting for? What questions do you like to be asked? ⬇️

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If you could only create one piece of content from scratch, it should definitely be this one... Podcasts. It's the best thing I ever did when I first started at Product Marketing Alliance. And not just for their versatility. Before I worked at PMA, I knew jack s**t about product marketing. Despite this, within 9 months, I had created an accredited PMM certification that went on to sell millions. Now there was obviously a LOT more than just podcasts that helped with this, but they were huge. I was talking 8-9 PMMs a week for 1+ hours each. I layered in tons of practical PMM to the theory I had already brushed up on. I peeled several layers deeper into the role (deeper than you could ever achieve online). I understood the exact language and terminology PMMs use. I got a true understanding of the pain points, challenges, and goals of my audience. I expanded my network and made real connections, with real people. I became an internal go-to on all things PMM. I accelerated my learning 50x. My advice? If you're new to a role and you're not an expert on the topic, start a podcast. Overtime, you'll become an internal SME all the while creating great content that can be repurposed into pretty much every format. #content #marketing #contentmarketing #marketinginsights

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A true case of winning with Community Focus... Vimeo's revenue per user increased from $167 to $ 243 within just 2 years. It took 18 years of continuous battles with YouTube… to own the sub-category within a broader video category. What led them to success? Community Focus. Challenges were across multiple levels… Initial Struggles 1/ Vimeo continuously faced intense competition from YouTube, which dominated the video-sharing landscape. Attracting a broader audience who was already engaging on Youtube was a constant challenge. 2/ Establishing a sustainable revenue model was tough. Vimeo relied on a subscription service, which was less appealing compared to ad-supported platforms. 3/ Focusing on independent creators limited Vimeo's content variety, making it harder to compete with larger platforms offering a wider range of videos. Scaling Struggles 4/ Many free account users abandoned their first video upload, a crucial step for converting them to paid subscriptions. 5/ It was difficult to pinpoint the exact moment users dropped off during the upload process, hindering targeted intervention. Vimeo had leveraged partnerships and acquisitions to solve these funnel challenges, scaling challenges and continuous competition challenge once and for all… Partnerships → Partnered with Simon Data - for precise targeting through real-time data access, audience segmentation, and experimentation. Acquisition for full suite of offerings for creators and business → Vimeo acquired LiveStream and expanded their offerings in live streaming services. → Vimeo acquired VHX to gain over-the-top (OTT) capabilities.This allowed users to create custom mobile apps for on-demand video content and earn revenue. → Vimeo acquired Magisto and targeted smaller businesses and individuals with AI-powered video creation tools to create professional-quality videos. → Vimeo acquired Wibbitz to bring enterprise-grade video creation tools to Vimeo and target larger businesses as a next goal. → Vimeo acquired Wirewax to offer video monetization capabilities for enterprise customers. And they pulled off a set of marketing initiatives including Advertising, Video Promotions, Staff Picks etc with… → Community Focus. Here are top 3 takeaway from their success journey. 1/ Vimeo’s partnerships with companies like Simon Data, Salesforce Marketing Cloud, and Snowflake enabled them to increase user engagement, reduce drop offs, and increase in conversions. 2/ Vimeo started as a niche platform for independent creators. This focus on a specific audience allowed Vimeo to build a loyal user base even in a market dominated by YouTube. 3/ Vimeo’s community-centric approach, including features like Staff Picks and robust analytics tools, helped them foster a strong community of creators. I have written more about this in my latest newsletter “The Vimeo Playbook: Grow like Pro”. Check comments...

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One of the biggest hurdles smaller e-commerce and DTC brands face when trying to scale? Their mindset around content and ads. Here are some considerations you need to make ESPECIALLY if you have a small ad spend budget: ✅ What does your customer's journey *really* look like? ✅ How are you continuing to nurture customers along the journey outside of ads? (this matters — a lot!) ✅ Are your content and ads aligned? Is your message consistent across channels to reinforce your brand’s value at every touchpoint? ✅ Are you investing in organic content to complement your paid efforts? Small ad budgets can go further if your organic content builds trust and engagement. Scaling with ads isn't just always about spending more—it's about being specific and intentional. 🎯 #MetaAds #GoogleAds #CPG #Ecommerce #FacebookAds #InstagramAds #TikTokAds #DTC

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Decks are the biggest waste of time in Marketing.   I’d bet on an inverse correlation btw “pretty decks” and “client outcomes.”   The prettier the deck, the more fluff—the more being hidden.   We’ve won several clients b/c we didn’t send a deck…   Instead, we sent actionable recs in a Doc with a Loom.   We add screen caps where necessary.   But no “About Us,” “Why We’re Different,” etc.   Just clear actions to take to scale ads profitably.   No saying, all doing.   Whether you do it with us, yourself, or with someone else.   - Takes less time - Offers way more value - Differentiates us   A win-win-win.

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In startups, trust is paramount. Businesses must prioritize transparency and customer-centric practices to combat deceptive subscription models. Avoid "dark patterns" that hinder users from canceling subscriptions. Opt for clear, accessible account management options instead. By ensuring straightforward exits, companies not only adhere to regulations but also cultivate trust and loyalty. Happy customers serve as the best brand advocates. Make it effortless for them to remain, fostering genuine, long-lasting relationships. 🚀 #startups #subscriptions #business #leadership #marketing

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I think 2025 will be the year of the "founder video brand." The playbook has pretty much been built now. 📹 Record a long form video interview (or podcast) with the executive/founder and clip out the best short sound bites. cc: Adam Robinson, Chris Walker, Santosh Sharan. Next year... I think we'll see a ton more companies embrace this playbook - for a few reasons: - The best performing content on LinkedIn is usually the content that comes directly from the founder/executive. And... what's the easiest way to get content from a founder/executive? Video. More specifically: a video interview OR video podcast. - It's low cost creative that yields incredibly high ROI from both an organic and paid distribution standpoint. Getting your founder on camera doesn't need to be super expensive (especially if you use a solution like Sway One... we do it all 100% remotely). - There's just nothing that builds trust with buyers better than seeing a founder or executive showing up on camera, consistently demonstrating their expertise. - The amount of content you can extract from a well-structured 1 hour video interview with an exec is CRAZY. x10 clips for LinkedIn, x5 short video ads, x2-4 blog articles, x1 long form video interview for YouTube. --- In tomorrow's Video First newsletter, I'll be going into more depth about how you should approach it for your company - showing examples of clients we've worked with and how we approach the setup, production and clip distribution. Subscribe with the link in the comments to not miss it! 😎

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