Co-Founder @ Outlever | Building a net-new marketing and sales channel for ROI-focused B2B and B2C brands| Ex CCO ClickUp, CRO Cheddar, VP Creative BuzzFeed
At Cheddar, we focused on producing high-caliber content with executives from leading tech and media companies to establish a credible, trusted voice. At ClickUp, we experienced rapid growth, supported by a substantial marketing budget that allowed us to execute an ambitious strategy. I often thought, What if we had something that we owned outright, 24/7? Something that didn’t diminish in value over time, even when the dollars stopped flowing. The challenge lies in creating demand, building a brand, and doing so in a way that's efficient, scalable, and sustainable. That’s where the idea for Outlever came from. I wanted to build something that could stand the test of time—a lasting asset for companies to build their brand, generate demand, and rethink their outbound strategy. It’s about creating value that grows over time, rooted in credibility and permanence.
Love, love, LOVE what you are building. Such a brilliant way to own the conversations that matter most and learn what resonates, fast.
That’s a very compelling narrative :)
Building something permanent is like planting a tree that keeps giving. Outlever sounds like a smart way to help companies grow strong and steady!
What strategies are you finding most effective in creating that enduring value for brands?
That's an insightful approach. Love the concept of bridging the gap between short-term, high-impact campaigns and long-term, sustainable growth.
Investing in lasting value is key to sustainable growth.
Very cool that you you took lessons from both Cheddar and ClickUp to create a solution that emphasizes permanence.
still waiting for my demo 😉
I love so much that you starated this journey especially as it comes from a need you experienced yourself. And with all the expertise you've gained along the years I'm absolutely sure Outlever will soar. Kudos to you, Melissa, and to you co-founder. You've chosen a challenging but rewarding path and I'm rooting for you! 🎉
Award winning Data and Marketing Agency - Go Live Data
1dI love how you identified the need for something that transcends traditional marketing cycles. How does Outlever help brands rethink their outbound strategy in a way that's both innovative and practical?