Steven Pope’s Post

Discover the Uniqueness of Amazon DSP's Supply! Wondering why Amazon DSP stands out? It's all about the unparalleled access to unique inventory that sets us apart from the rest. Here's why our supply is a game-changer: 🔍 Exclusive Inventory: With Amazon DSP, access supply that's off-limits to other DSPs. Tap into a treasure trove of inventory from Amazon owned-and-operated platforms, third-party exchanges, Amazon Publisher Services (APS), and private marketplaces. 🚀 Cross-Device Campaigns: In today's world, cross-device shopping is the new normal. Amazon DSP empowers advertisers to build campaigns that seamlessly span multiple devices, ensuring you're reaching customers wherever they are – whether they're browsing on Amazon or consuming content elsewhere. 🎯 Targeted Reach: Reach Amazon shoppers at scale, no matter where they shop or consume content. With Amazon DSP, you have the tools to boost your targeted reach and connect with your audience on a deeper level. #amazondsp #amazonadvertising #amazonads #amazonadvisor

📰 Amazon sellers, take note: The marketplace is constantly evolving, and new trends in advertising, fulfillment, and seller support are emerging all the time. One of the hottest trends this year is Amazon’s expanded in-app shopping experiences with social platforms like TikTok. If you're not leveraging these, you’re missing out on a massive opportunity to reach new customers. JumpStart Audits stays on top of the latest developments so you don’t have to. Let us guide you through the newest strategies to grow your Amazon store and keep your competitive edge. 💼 Want to stay ahead of the trends? DM us to get started with a free audit today! https://lnkd.in/eiBEH5BS #AmazonNews #EcommerceTrends #AmazonSellingUpdates #JumpStartAudits

Amazon updates this week!!! (from the floor) - Amazon appears to be testing out an HTML style storefront that appears EXACTLY the way a DTC site might, and removes all ad inventory available to competitors via DSP or sponsored display ads. This is a custom solution/beta with Amazon that is only open to advertisers hitting a spend threshold for now, but we predict will be available to all brands sometime this year. - Amazon is really cracking down on emojis and claims used in feature points. They sent an announcement to all partners that they would be using AI to scan listings more thoroughly and to avoid suspension, sellers are encouraged to comply proactively. - last update is more of a warning/prediction. We’re seeing a lot of sellers in the community trigger a suspension by remerging listings which were previously split by Amazon. If you have a listing split by Amazon, be sure to reach out to their team to understand the root cause FIRST, then work with them to remedy the error before taking any action if you like to avoid suspensions. That’s all for this week. Maybe next update I’ll share from a vertical position who knows. #amazonupdates #ecommerce #listingviolation #DTCbrand #brandstrategy Incrementum Digital

🗣️Amazon is a Media company running a Marketplace. 🗣️ This is my first year at Amazon Ads’s Unboxed, and after chatting with folks this morning, its clear that this event marks a poignant change in who Amazon is. They are no longer eCommerce busisness they used to be, Amazon is: 🎥Partnering with Big Media Publications and Streaming Sites like Warner Bros. Discovery 📱Launching social media shopping extensions with TikTok 📽️Making Prime Video a front and center offering 🌟Harnessing Star Power and the Creator economy Amazon and Amazon Ads are still very much focused on selling product, those products just happen to be advertisements & media across the entire internet. Brands, tech companies, and agencies alike are watching this trend shape our industry and change how each work with each other. What do you believe Amazon Ads will unveil this year at Uboxed? Will it be a continuation of the past 2 years of vision? Or will we see something brand new? #commereiq #retailmedia #ecommerce

Did you know that brand search queries make up 20% of all queries on Amazon? This statistic, from an Amazon internal study across 6,000 advertisers in June 2023, highlights the crucial need for brand building on the platform. To successfully build a brand, sellers should consider shifting a portion of their ad budget from purely sales-driven goals (e.g., ROAS, ACOS) to brand-focused goals (e.g., new-to-brand, product-detail-page views). While the ultimate aim is to drive sales, it's essential to start with the understanding that brand building is a long-term investment. Like any investment, it requires time and patience to yield significant returns. Investing in brand building is a strategic move that can pay off in the long run by increasing customer loyalty, improving conversion rates, and differentiating your products in a crowded marketplace. Need help with your brand-building strategy? Contact us today, and let's take your Amazon presence to the next level! #amazonads #amazonadvertisement #amazonagency #amazonppc #signalytics #Brandbuilding

🎯 Amazon Ads: Brand Store - New Metrics 📢 Amazon Brand Store Insight tab has new metrics, Avg. Bounce Rate, Avg. Dwell Time & New-to-Store Visitors. The frequency with which customers leave your store without interacting is shown by the bounce rate. The length of time customers spend on each page of your store may be determined by looking at the average dwell time. The number of new customers you're bringing into your store is shown by the new-to-store visitors measure. #amazon #amazonads #amazonadvertising #amazonadvisor

What are the big takeaways from Prosper Show 2024? 1. Amazon is still on top, but focused on keeping sellers attached to the platform and expanding their reach in logistics. Pushing sellers on SIPP(don’t fall for it) and showcasing new lower rates for freight. 2. Other marketplaces are pushing to get more market share. Both TikTok Shop and Newegg are here for the first time this year offering major benefits for new sellers 3. Video advertising is on the rise. Amazon is making big pushes to video advertising this year and releasing new ways to measure metrics around them. 4. UGC is becoming the norm for how to gain brand awareness and traction Overall, great time this year and looking forward to next year! Steven Pope

𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐯𝐬. 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: 𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐦𝐚𝐫𝐠𝐢𝐧 𝐝𝐨𝐞𝐬 𝐀𝐦𝐚𝐳𝐨𝐧 𝐦𝐚𝐤𝐞 𝐩𝐞𝐫 𝐮𝐬𝐞𝐫?   While Amazon’s retail business brought in an impressive $252 billion in 2023, its advertising arm, though smaller at $46.9 billion, delivered strikingly higher margins.   With a 5% margin on retail sales versus an 80% margin on ads, Amazon earns approximately $120.9 in profit per user from advertising, compared to just $40.6 per user from retail.   In short, ads may not have retail’s volume, but they’re the real profit engine. Amazon’s ad business earns 3x more profit per user than its retail business. 💰   Have we entered a world where products are just a lure, and the real money is made elsewhere?  Comment your thoughts!   #retailmedia #commercemedia #amazonadvertising

As the world’s largest online retailer, Amazon offers unique insights for advertisers by tapping into the purchasing power of millions of shoppers. 💡 Now, industries without an Amazon storefront—like home services, healthcare, real estate, and automotive—can advertise on Amazon and drive traffic to their first-party websites. 🚗 While the benefits of Amazon advertising are immense, adding any new channel to your portfolio can strain your team’s resources and create a "crisis of capacity." If you’re considering integrating Amazon into your media mix and want to scale your approach, check out our latest interview with our VP, Channels and Engagement, Andy MacLeay. Amazon Ads Partners #Amazon #AmazonAds #AmazonSponsoredDisplay #DigitalAdvertising

🚀 Understanding the importance of Amazon advertising is crucial for any Amazon business. With Amazon boasting a staggering 2.4 billion in organic traffic as of May 2022, the platform offers unprecedented opportunities for revenue growth as more consumers shift their shopping activities online. However, this growth potential also introduces challenges, particularly in achieving visibility amidst fierce competition. As a prominent e-commerce giant, Amazon attracts users actively seeking to make purchases. 🛒 Statistics reveal that if your product isn't visible on the first page of search results, 45% of potential buyers are unlikely to explore further pages. This underscores the critical role of effective Amazon advertising strategies in not only driving visibility but also in capturing the attention of ready-to-buy consumers who may otherwise overlook your offerings amidst the vast array of choices. #AmazonAdvertising #EcommerceSuccess #AmazonPPC #AmazonPrivateLabel