Mason Cunningham

As an agency, we know our clients' challenges in preparing for life after cookies. Want to know their biggest hurdles -- and how we're solving them? Get the inside scoop on May 21 in our free webinar with measurement powerhouse Rockerbox and CTV leader tvScientific. By the time we're through, you'll be far more excited about your growth prospects (and about investing higher up the funnel). Sign up today! #marketingmeasurement #holisticgrowth

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Simple = Conversions. Don't overcomplicate your brand. This is a lesson we've learned the hard way when launching. Keep the messaging clear. The product offering is straight-forward. Make it SUPER easy to understand how you're different.

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When it’s time to ditch your agency: They’re not analyzing marginal return or incrementality. Your agency should be able to give you data that shows the point at which conversions will stop being profitable. If not, they’re charging you fees to burn up your budget. Check out the full list to get other clues that it's time to move on—see the link in the comments.

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Our SEO Strategist, Garrett Stelly, is dropping his learning tracks on the Fundamentals of SEO next week for the Opportunity's DIY Marketing Series! Sign up and join for a free, expert introduction into SEO—perfect for beginners.

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💰 How Much Should I Budget for Paid Ads? Your paid ad budget depends on your goals, industry, and competition. Here’s a quick guide: 𝗦𝗲𝘁 𝗚𝗼𝗮𝗹𝘀: Determine if you’re focusing on brand awareness, leads, or sales. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝘀𝘁𝘀: Look at industry benchmarks for CPC or CPM. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗣𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲: Allocate 5-10% of your revenue to marketing, including paid ads. 𝗦𝘁𝗮𝗿𝘁 𝗦𝗺𝗮𝗹𝗹: Test with a smaller budget and scale up as you see results. 𝗙𝗮𝗰𝘁𝗼𝗿 𝗶𝗻 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: More competitive industries may require a larger budget. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗖𝗼𝘀𝘁𝘀: Consider platform-specific costs—Google Ads may cost more than social media ads. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 & 𝗔𝗱𝗷𝘂𝘀𝘁: Continuously track ad performance and adjust your budget as needed. Align your budget with your business goals for the best ROI. 🚀 #PaidAds #DigitalMarketing #Advertising #MarketingStrategy #BusinessGrowth

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Getting the Price You Want For Your Business.

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Explore the essential SEO trends at mid-year—from the enduring value of backlinks to leveraging Google’s expanded EEAT framework. Learn how to adjust your tactics for better visibility and engagement. ✨ Check out our latest blog for actionable strategies! https://lnkd.in/eFDPdF8q #ABMMktg ⚜️ #AletiaMartin #ABMMarketing #AletiaKnowsMarketing #SmallBusinessSuccess #DigitalMarketing #DigitalMarketingSolutions #MarketingSuccess #SEO

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A Beginner's Guide to Programmatic SEO from Nate Matherson 👇

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ROAS, CTR, CPA…What do these mean? 🤔 Every industry has their acronyms they love to use! Today Quentin breaks down some we use in the marketing industry! What acronyms do you use in YOUR industry? 💬

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Want to know how to better communicate SEO to the C-suite? Next Tuesday, May 21 at 2 PM ET, join our partner agency Go Fish Digital's Chris Long for the "SEO For The CEO" webinar! You'll learn: → Metrics you can utilize to get buy-in and communicate your ideas. → How to translate your recommendations to revenue/profit goals. → Methods to forecast SEO initiatives to senior leadership. Don't miss it: https://hubs.la/Q02xz0Pk0

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📅 The Editorial Calendar: Your Roadmap to Audience Engagement In our 3rd article in The Definitive Guide to Content Marketing, we dive into the editorial calendar — the roadmap connecting your brand message with your audience’s journey. Key Takeaways: 👉 Build a Content Matrix that aligns with audience personas at each stage. 👉 90-Day Rolling Calendar to stay agile and data-driven. 💡 Dive into the full article to craft an editorial calendar that fuels engagement and growth! https://lnkd.in/g9bQVJPB 🔍 How do you currently plan your content? Share your best tips or challenges! 👇 #ContentMarketing #EditorialCalendar #MarketingStrategy #PMBDirect

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Are you leveraging daily data for your SEO reporting? 📊 Rankings change every day, so if you’re relying on weekly or monthly snapshots — you’re missing out on valuable intel that might not fully capture your performance. Get the facts: https://bit.ly/3vugzwT

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If you caught DEMAND 2024, you probably heard: we’ve got a free trial for Metadata now. Yep, you read that right. One tool for your multi-channel ABM advertising. What’s in it for you? ✔️ build custom audiences ✔️ test creatives that resonate ✔️ automate your campaigns ✔️ round-the-clock budget optimization ✔️track and retarget the journey of your accounts Hit those pipeline goals, get max ROI, and make smarter ad spend decisions with a clear view of your customer behavior. Try it out for 30 days and see if it’s exactly what you need—on the house. Check the link in the comments to get started. 

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Bad CTAs: - Buy it today - Sign up for free - Start free trial Good CTAs: - Start losing weight today - Get free tips every Monday - Get full access (No CC required) Bad CTAs focus on what they have to do. Good CTAs focus on what they get.

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