Mark Treacy

LEVEL-UP IN 2025 We all know that sales is both an art and a science. But revenue AI is fundamentally changing the skills reps need in their tool belts. In our latest study, the State of Revenue Growth 2025, revenue leaders told us the skills and competencies they’re looking for in new hires next year. While human emotional intelligence remains a top competency, technical skills like the ability to adopt and use new technology and data proficiency have risen up the list in recent years. 2025’s top sellers will use technology as a teammate to deliver automation and insights while navigating their buyers through their challenges as a trusted partner. How will you level up next year?

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Sales ops, RevOps—what’s the difference? They both lead to revenue growth, right? Not always. 👎🏼 Despite the buzz around revenue operations (RevOps), it’s surprising that less than half (48%) of companies have a RevOps function. When companies use sales ops to run RevOps, they often make three common mistakes that impact territory planning, cross-functional potential, and strategic forecasting. Here’s how: https://lnkd.in/g5exJXVS Fullcast, The Go-to-Market Cloud Ryan B. Dylan Ferguson Amanda Fletcher Susan Macomber Brad Warnock Tyler Orr Tyler Simons Ryan Christensen Joe Aboutariya Celena Ashcar #gotomarketcloud #dreamforce #INBOUND24

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How do you set Gen Z sellers up for succes? Calling all sales leaders! This is a must-listen to cap off your week: https://lnkd.in/gj9izm8M In case you missed it, we've just launched a new season of the Redefining Sales podcast. Listen to our first episode with our fantastic guests Lucy Lee and Danielle Dacunha-Howarth from PurplePatch, and stay tuned for new episodes dropping soon. #Sales #Podcast #AIinSales #Prospecting #SalesEnablement #SalesStrategy #SalesTraining

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Too many startups are flying blind when it comes to their GTM strategy. They talk to prospects but fail to listen to what their sales performance data is actually telling them. Sales performance data isn’t just numbers. It’s the frontline insights that reveal what’s resonating, connecting, what’s missing, and where your approach needs to pivot. But most founders underestimate its value. If you’re not creating a feedback loop that leverages this data to refine your GTM function, you’re leaving cash on the table. It’s time for founders to prioritize performance insights. #b2bsales #saleseffectiveness #marketingeffectiveness #salesandmarketing #founders #cofounder #salesdevelopment #salesgrowth #newbusiness #startups #b2b #CEO

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🚀 Driving Customer Success Excellence: The Power of One 🎯 At Pulse 2024, I had the privilege of joining Dan Maimone from Harri and Mark Deegan to share how we’re redefining customer success by weaving the "red thread" through the post-sales lifecycle with Gainsight. Here’s the journey we shared: 💡 Harri’s Challenge: Balancing hyper-growth with operational efficiency, maintaining exceptional GDR (95%) and NDR (112%), all while scaling a high-touch customer success model. 🔎 Our Approach: - Through Project Lando, Wigmore IT partnered with Harri to: - Optimize Harri’s Gainsight tech stack (CS, PCX, CC and CE). - Define multi-product customer journey stages. - Prioritize customer outcomes with personalized success plans. - Foster cross-functional collaboration and implement change management. 📈 The Results Speak for Themselves: - Gross Dollar Retention: +4% - Net Dollar Retention: +9% - CSM Efficiency: +30% - Customer Health Score: 8.5 - eNPS (CS Team): +27 points 🔥 Key Takeaways: 1️⃣ Start small, think big—pilot programs drive scalable success. 2️⃣ Use data to guide strategy—CSQLs and financial insights were game-changers. 3️⃣ A unified approach integrating people, processes, and technology creates lasting impact. As we look to the future, Harri is investing in AI for predictive analytics and global scalability—setting new benchmarks for CS excellence. 🌎✨ Grateful to share this story and to help organizations turn customer success into a true growth engine. Let’s keep the conversation going! #CustomerSuccess #Gainsight #ThePowerOfOne #CSLeadership #GrowthStrategies

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The days of RevOps being "just" a funnel fixer are long gone —it's now the backbone of GTM strategy and aligning marketing, sales, and customer success to drive revenue and efficiency. Our new RevOps Playbook, developed in partnership with RevOps Co-op dives into the five key problem areas that could be holding your team back and offers actionable solutions to overcome them. In this playbook, you'll discover: 📊 The essential metrics to monitor for inefficiencies at each stage of the buyer journey 🛠 Step-by-step strategies to fix common #RevOps challenges 🤝 How to secure buy-in from your executive team 💡 Best practices for maximizing productivity and revenue Ready to transform your #revenueoperations? Download The RevOps Playbook now 👉 https://lnkd.in/gfFmYMyd

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It’s Q4, and every second counts to finish the year strong. 💪 Watch as Account Executive Andrew Kier demonstrates how he uses ZoomInfo Copilot to rebuild his pipeline and discover new target accounts. By leveraging advanced search filters and intent clusters, he can quickly identify B2B companies consuming relevant research and target key decision-makers — all from within the platform. Ready to crush your quota in Q4? Request a demo to see Copilot in action: bit.ly/3YxIuI2 #ZoomInfoCopilot

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PK1lp0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PJM3Y0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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Most GTM teams are DROWNING in inefficiencies right now. And it's killing their deals left and right. But what if AI allowed you to: 💥 Automate account research 💥 Streamline prospecting 💥 Align sales & marketing 💥 Improve the accuracy of lead scoring 💥 Understand your competitors And we're not talking about some generic chatbot. We're talking purpose-built AI that embeds deep sales expertise into every workflow. The result? Massive time savings, higher productivity, and a bigger pipeline. Check out this episode of Future Proofed to learn about the no-brainer GTM AI workflows teams are already using for faster growth! 🔗 Link to the episode: https://lnkd.in/gnYRxEJK Trust me, this is the future of selling. And if you're not on board, you'll continue to sink. #AI #sales #productivityhacks #revenuegrowth #gotomarket #gtmai

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The perspective of 175 Revenue pros at mid-year 👀 Has 2024 turned out how you expected so far? If you’re anything like us, we’d guess the answer is probably a “no.”   The Rattle 🦖 team set out to find out how things have evolved for RevOps in a mid-year survey. The result was “RevOps Executive View,” a data-filled report based on the responses of over 175 Revenue pros. 🔥   One of the most heartening findings from the survey is the positivity–or at least cautious optimism–radiating from respondents about their organization’s success this year—that, and what seems to be organizational investments in #RevOps.   Download the report to see the answers to questions like: ▫ What are your biggest pain points?  ▫ What is your org’s likelihood to meet 2024 revenue goals? ▫ What does your Revtech stack look like? ▫ How would you rate the complexity of your RevOps projects on a scale from 1 to 100? Access the ebook to find out what’s top-of-mind for your peers in the RevOps community. ➡ https://lnkd.in/dJvsG_uS

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Sales people make the money. Sales Ops / Rev Ops / Biz Ops count the money. Sales Enablement explain the missing money 😏 . Building and leading a Sales Enablement function from the ground up is extremely challenging for C-Level Executives who succumb to the mainstream practices because of lack of time and understanding of what the role is all about. Doing more of the same doesn't fit today's economic climate, especially for early-stage startups with limited resources and high demands for fast outcomes. Put simply, Leaders today have a shorter runway. Don't waste it on trial & errors. I've introduced the Moneyball approach back in 2017 and have implemented it successfully ever since. Project Moneyball in a nutshell is a Revenue Intelligence approach to Sales Enablement, exactly what scaling businesses need in times of uncertainty. Hit "Book an appointment" and let's take it from here.

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5 Buyer Journey Fixes to Impact Productivity & Revenue 🚀 RevOps is no longer just a sales funnel fixer—it’s the backbone of a successful GTM strategy. From driving revenue growth to improving cross-functional alignment, you're a vital contributor to your company’s strategy, sales, marketing, and customer success efforts.   With so much responsibility, how do you ensure you’re operating efficiently and effectively?   Introducing The RevOps Playbook. This comprehensive guide highlights the five key problem areas every RevOps leader should monitor to boost productivity and revenue. Download Rattle 🦖's playbook to learn: - The metrics to monitor for inefficiencies at each stage of the buyer journey - Step-by-step guides to solving common RevOps challenges - Strategies to secure buy-in from your executive team Take the guesswork out of your RevOps strategy. Download now! ➡ https://lnkd.in/dAe8fT_2

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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We're all about finding ways to set your teams up for success and increase GTM efficiency. Gong's "Ask Me Anything" functionality helps your team easily uncover actionable insights across accounts and deals. Prepping for an intro meeting? Instead of sifting through countless emails and notes, just type in a question (ex: "What are their project goals?"), and it'll instantly analyze your CRM and conversation data to deliver an answer. Once the call's wrapped up, click the 'Stats' icon in the right-hand menu on the Call Page. There, you'll find metrics like: talk ratio, longest monologue, longest customer story, interactivity, and patience. #CRM #ConversationIntelligence #Data #RevOps #Operators #Tech #Sales #CS

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Tired of losing hard-earned deals? Solve for Revenue Leak. In Clari’s 2024 Revenue Leak Report, RevOps leaders said leak happens at every stage of the funnel. - Creating: Poor and slow upsell pipeline tracking - Converting: Unsure where pipeline is dropping off - Closing: Slipped deals Don’t let Revenue Leak drag down another quarter – or another year. Download the Revenue Leak Report for more: https://lnkd.in/eeVWViQz  

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