Mariana Saddakni

Responsible AI in public service: "Accenture has pioneered responsible AI guidelines, employing frameworks and operationalizing systems to ensure AI is ethical, trustworthy, inclusive, safe, explainable, and reliable." https://buff.ly/45J0pgA #publicservice #genai #california #CA #ethics #servingresidents

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Is the ease of generating advertising with AI going to change the landscape of our familiar platforms? With Meta and Google flooded with AI-created content, the quality of ads has improved while production costs have plummeted. This accessibility means we can expect a surge in visually appealing but not necessarily effective ads. The abundance of such content raises questions about the identity associated with advertising on these platforms. Will Meta and Google evolve into the digital equivalents of the 'free weekly paper' of the past, flooded with commoditised advertising? I ponder this one in the link below.

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How KPMG’s CMO is promoting Generative AI within the consulting giant by Drew Neisser 𝗧𝗵𝗶𝘀 𝗾𝘂𝗼𝘁𝗲 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁: "We’ve realized that AI won’t replace humans—but humans using AI will replace those who aren’t." I applaud Lauren Wagner Boyman’s commitment to upskilling the marketing team's AI acumen. This is the necessary step to transform business as usual in an AI world. I'm curious how your company prepares its workforce to incorporate AI into your team members' everyday work.  Comment below ⤵️

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🔍 In case you missed it: LF AI & Data Foundation has initiated the Open Platform for Enterprise AI (OPEA), fostering collaborative development of generative AI systems with partners like Intel Corporation and Domino Data Lab. Learn more: https://lnkd.in/g8B8JyxT #OPEA #EnterpriseAI TechCrunch

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Lots of AI guidance for Agencies. Check out our Perspective on GenAI here. https://bit.ly/4b549KP and see below for more!

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GenAI is accelerating digital transformation like never before and it's putting consumers at the center. 45% of consumers are embracing GenAI faster than businesses realize, and it’s already reshaping how they live, work, and play. Prophet surveyed 2,400 people globally to uncover the surprising ways consumers are using GenAI to improve their lives—whether through inspiration, discovery, entertainment, or even autonomous decision-making. Our report reveals how your business can harness this momentum to unlock consumer-centric growth and stay ahead of the curve. Download + get the insights. Thanks to authors: Chan Suh Lauren Papes Chiaki Jin Nishino Erin Weissert

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Great read on what State CIOs think of Gen AI and human-centered design (HCD) Ultimately, government agencies looking at Gen AI solutions need to integrate the principles of HCD to incorporate equity into their AI design, use, and evaluation. We talk a lot about responsible AI, well that must include ensuring that AI systems are built with the needs and experiences of people in mind, which will lead to more effective and ethical solutions. #equity #HCD #HumanCenteredDesign #GenAI #HumanCenteredResearch #AI #government #ResidentExperience #trust #LanguageAccess #NaturalLanguage #PublicService #PS

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"Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness." Technology is inextricably tied to marketing now, particularly in how we understand and reach clients. Learning how to manage adtech efficiently impacts success and marketing efforts. Those affected by Oracle's decision will trigger a transition phase. "A suitable alternative, for example, would allow clients to seamlessly leverage advanced contextual targeting directly within their DSP, thanks to the IAB’s Content Taxonomy." #Adtech #Oracle #MarketingTech #MarketingLeadership

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"McKinsey estimates that generative AI could contribute between $2.6 trillion to $4.4 trillion annually across 63 diverse use cases spanning industries and business functions." Generative AI is more than just a powerful technology; it's a transformative force. A practical guide by Raj Durai Koneru on how to start integrating Gen AI in your organisation right away. #generativeai #ai #content #marketing #innovation https://lnkd.in/emEvAg2N

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🚀 Generative AI and Voice Assistants: What’s Driving Adoption and Trust Across Generations? 🚀 The latest study from PYMNTS Intelligence dives deep into the generational differences in adoption, trust, and usage patterns of GenAI and voice technologies. Key insights include: -How Gen Z’s trust in voice assistants compares to Baby Boomers’. -The surprising growth in GenAI adoption among Millennials. -What brands need to know about winning trust across all age groups. Curious about how your target audience feels about AI and voice tech? Don’t miss this comprehensive analysis. #GenerativeAI #VoiceAssistants #TechTrends #PYMNTSIntelligence #ConsumerTrust #GenZ #Millennials #Fintech

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By integrating these insights into our lives, we can build a future where truth, innovation, well-being, and empowerment are the cornerstones of our progress.

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As AI continues to transform industries, ensuring fairness in algorithms is one of the most pressing challenges. AI systems, often trained on historical data, can unintentionally perpetuate biases that negatively impact marginalized groups. So, how do we build fairness into these algorithms? I shared my thoughts on this topic, which is now published in CXOToday. It’s not just about developing smarter AI—it’s about developing fairer AI. What could possibly be your thoughts? #AI #Fairness #TechForGood #EthicalAI #DiversityInTech https://lnkd.in/gzWpG7iZ

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I recall the failed Omnicom and Publicis merger in 2014 and the disruption that followed. As the CEO of a competitive agency at the time, we look advantage of this, resulting in new business growth and strong industry momentum. Of course, it’s a very different environment now than it was ten years ago. Holding companies have transformed their services around proprietary data and technology. They have also accelerated capabilities in influencer marketing and commerce, evidenced by the recent acquisitions of agencies and ad-tech companies such as Influential (Publicis), Goat (WPP), CitrusAd (Publicis), Profitero (Publicis), Flywheel (Omnicom), and Intelligence Node (IPG). And when integrated well, as Publicis has done through their #PowerofOne strategy, these new capabilities can be transformative. This is especially relevant to compete against not only other holding companies but also, the global management consultancies and tech companies. Therefore, Omnicom’s confirmed acquisition of Interpublic Group (IPG) represents something different than the prior attempted merger. I see it as a means of further scaling Omnicom’s data platform, Omni, through Acxiom as well as their principal media division, Omnet. Furthermore, the combination of Flywheel and Intelligence Node could create a powerful commerce solution for the group -- critical to future growth. Of course, there is still a long path to walk before this merger is approved and completed. And an even longer one still before the two companies will be integrated and operating under a unified strategy. In the meantime, I suspect leaders at competitive agencies will, as we did ten years ago, take advantage of this window to drive new business growth and strengthen their own capabilities and assets.

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Scrambling to start your i+s Product Innovation Awards entry? Don't stress; we've got you covered with some tips to organize your information and make the best case for your innovations to be recognized: https://lnkd.in/dtaMvR2n #iands #interiordesign #interiors #furnishings #surfaces #flooring #fabrics #acoustical ... and more!

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