Dean Gould

Here are a few lessons we can learn from politicians that are relevant to many PR situations and crises. https://lnkd.in/gvbMtaDu #PR #mediarelations

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Here are some tips on when to speak up and when to keep silent when dealing with negative comments from the media and online. https://lnkd.in/gaPSxMBc #PR #communications

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Some guidance for the months ahead from epic political consultant and guru @Rick Wilson: "Here’s a note of caution about this on our side of the fence, and I say this to prevent the roller-coaster ride of emotions many will inevitably feel as this campaign goes on. "First, the Trump campaign is still armed and dangerous. "Don’t underestimate their cash, cruelty, and determination of Trump to stay out of jail. There is no lower boundary. They can and will fight like the rabid, cornered animals they are. They will lie and lie and lie, and the media will report it in the most both-sided way possible. “Trump today said Harris was a pedophile cannibal alien lizard queen of an underground city. The Harris campaign declined to comment.” "They’re going to spend a lot of money on paid media and flood the zone with anti-Harris ads to bracket and image her on immigration. Don’t pay as much attention to the racist, grotesque online crap. Do pay attention to where they’re spending money. "Second, the Harris campaign and the candidate will make mistakes. "This is inevitable. She will say something wrong. She will get tired. She will forget a date, a name, or a fact. Campaigns are exhausting. Fox and the MAGA media will turn any mistake into a drama, but it only feeds their audience. Play through and embrace Wilson’s Fourth Rule of Campaigns: FIDO. “Fuck It. Drive On.” "Trump is good at converting on mistakes, but not as good as he once was and not as good as he needs to be. When Harris makes a mistake, attack Trump, don’t play defense. It’s a loser’s game. "The media won’t let this run of good news continue. "Be ready and strong when bad news, opportunities, and timing turn the news cycle upside down. The media hated Biden in large measure because he was boring. Trump's novelty as a candidate has always been good for traffic, clicks, and viewership, and the excitement of Trump going completely off the rails is ratings gold. "He knows this and will feed them the lunacy they crave. Harris jumped up so fast they naturally want to take her down a notch, and they will. Expect them to launder some of the more lurid Trump oppo dumps credulously. "The old SEAL axiom that the only easy day was yesterday is a truth written in political blood. Keep up the fight, don’t get cocky, and do the work every day until Election Day. "Run through the tape and keep running."

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Crisis Communication has more relevance now more than ever. This brilliant talk emphasizes following: - Don't wait till you are in a pickle to draw a crisis communication plan. Prepare for it. - In these times one can face a financial crisis, personal crisis, labor crisis, cybercrime, rumor. - Chalk out different scenarios and sit with the respective stakeholder, involve them along with your PR agency and draw up a plan in case of crisis. - Think of a crisis plan as your insurance policy and be prepared. #crisiscommunication

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Great topic Melbourne Press Club. Australian Associated Press (AAP) Factcheck and global factcheck outlets came to our aid in 2022 to set the record straight when it came to incorrect claims on social media about 'sudden arrhythmic death syndrome' or 'sudden adult death syndrome' and COVID-19 vaccines. As an organisation that prides itself on providing evidence-based information, this was really concerning for our Institute, not to mention the researchers at the coalface dealing with the brunt of this. One option is not to engage but in this case, there was an avalanche of misinformation. And, as per the discussion today, it was of a consequential nature and there was evidence to show it was false. The learning for us in this situation when facing such a significant amount of dis/misinformation, which quickly took on a life of its own on social media, was to proactively reach out and engage with factcheck organisations as one lever to help set the record straight. Interested in the views and experiences of others? Catherine Butterfield Christine Elmer SCMP MAICD Melea Tarabay Ursula McGinnes

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Would you like to be recognised as a thought leader in your industry? 💭 A thought leader is considered an expert in their field, consistently sharing valuable insights and knowledge that shape opinions and influence their industry. Thought leaders are trusted voices who offer guidance, solve problems, and spark innovation. 🌟 According to a B2B Thought Leadership Impact Study by LinkedIn and Edelman, 63% of buyers say that thought leadership is essential in proving that an organisation genuinely understands or can solve its business challenges. So, how do you become a thought leader? There are many things, but you can start by: 1) Defining your area of expertise 2) Identifying your audience 3) Sharing your knowledge 4) Speaking at industry events/conferences 5) Securing more media coverage Data from Clearly PR shows that 53% of respondents find articles in the media the most influential thought leadership content, highlighting the importance of media relations and actively sharing your expertise in the press. 📰 Partnering with a PR consultant can help build your credibility and position you as the go-to expert in your industry so one to think about when planning for 2025. 🏆 #ThoughtLeadership #PersonalBranding #MediaRelations #PublicRelations #PRTips #PR #ThoughtLeader #SMEs #Entrepreneur --- Have questions about how you can develop a thought leadership strategy to enhance your personal brand and also open doors to new opportunities and business growth? Send me a DM and I'll be happy to help!

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When a policy review comes along, it's not just about change for the sake of it, but about ensuring we don't dismantle what's already working. In my column for The Land News & Livestock, I look at the current review of the working holiday visa, and the potentially devastating ramifications of removing it. I invite you to read more on why this matters for our farmers, rural businesses and communities: https://lnkd.in/gtgvegey

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📻 📻 📻 On RNZ this week with Kathryn Ryan I discussed: That public boardroom tussle between Vista Group and shareholder Potentia Capital. Potentia wants seats on the board, it is facing stiff resistance. Direct Capital turns 30 - looking forward to the shindig this week. And why Pacific Equity Partners does so much business in NZ, including its first ever deal for a then-little energy drink brand called V.

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I was always the person in the room who would ask the difficult question, the one everyone else was thinking but wouldn’t say. It’s why I became a journalist. And it’s also why I walked away from that career - because when I asked myself what good I was achieving in my work, I didn’t have a good answer. Working for the British tabloids probably didn’t help. So now, a few decades down the track in my communications career, I’ve asked myself that question again. (I know, I just can’t let sleeping dogs lie). This time, though, I’ve got a good answer. I work in communications because I help people understand each other better. I help people have a voice when no-one’s listened to them before. I help governments and organisations connect with their communities beyond the superficial, because it improves people’s lives. It’s a bit different to what you might expect from a career in communications. That’s because two years ago, my business partner Kassy Hayden and I started evolving a human-centred approach to our communications practice. We’ve developed a bunch of methodologies and tools, drawn from different disciplines, that have transformed our communications work (and our lives). We’re teaching the methods on our course with PRINZ - Public Relations Institute of New Zealand: the Human-centred Communications Lab, kicking off on 17 September. It’s a tricky time to launch a course, when many people are short of money and unsure of their job security. But right now, it’s more important than ever to keep upskilling. That’s why we’ve cut the price of registration to $365 for PRINZ members and $520 for non-members. It’s being run online over two half-days. You’ll learn completely new skills that will invigorate your practice and get you excited about your career again. We'd love to see you there! https://lnkd.in/ghfVFPxN #empathymatters #humancentredcommunications ------------ I’m Julia, a writer, communications trainer and strategist based in Aotearoa New Zealand. I excel at researching and developing human-centred stories that get to the heart of complex ideas, and help people find common ground on contentious issues. I’m a director of the communications agency Mitra, and a proud Shetland Islander, home of the world’s most difficult-to-master regional accent.

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I recently came across an article in NZ Marketing Magazine where they asked marketing firms to showcase their "winning" campaigns. I found the variety in responses fascinating. It reminded me how "winning" can mean different things to different agencies. Some firms emphasized the creativity and innovation of their campaigns, while others focused on the sales impact or the buzz generated on social media. A few even highlighted the emotional connection their campaigns created with the target audience. This got me thinking: what truly defines a "winning" campaign? Is it the creativity, the measurable impact, or something else entirely? Share an example of a campaign that you believe was a winner and tell us why. Let's discuss and learn from each other's experiences. Tagging a few marketing leaders for their insights: Eldad Sotnick-Yogev, Keenan Davis, Hector Santiesteban, Karly Siroky, Sara Koller

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I’m a little sad to hear the news that the Wairarapa Times-Age has been sold out from local ownership. Andrew Denholm and his team have executed a wonderful vision of local journalism/business, in which they use Wairarapa suppliers wherever possible, and their photographers and reporters get out there on the ground and meet people face to face. There’s still a touch of the tabloid about the Times-Age. They break important, shit-hot stories with neither fear nor favour. I’d single out former editors/news directors Emily Ireland and seamus boyer as good journos I’ve loved working/dealing with. I’ve enjoyed popping into the newsroom on my odd visit to Masterton, still in the wonderful old art deco building across from the town hall. Almost inevitably, there will be cuts to staffing as the new owner Stuff consolidates its resources across the region. With diminishing media revenues, there will be no choice. And the Times-Age has maintained a higher staffing than in comparable NZ regional newsrooms; that won’t be sustainable. But I also want to acknowledge Stuff for showing an ongoing commitment to maintaining a network of local mastheads, local newsrooms, and most importantly, local journalists. At a time when trust in journalism is faltering more than ever (rightly or in my view, wrongly) our best opportunity to maintain the credibility of our profession/trade is by being out there and visible in our communities, meeting people, letting them see our working. The Wairarapa Times-Age has done that with integrity and pride, and I believe it will continue to do so. So my message to New Zealanders: if you want good journalists investigating important issues, telling stories you care about and holding the feet of those in power to the fire, then you need to pay for it. Donate. Better still, buy a newspaper or take out a digital subscription. Take out 10 of them, to your favourite local news, to your key industry publications, to the sports and business and politics media outlets that you think are doing the best job. And my message to journalists? Get the fuck out from behind your desks and go and meet people in person. Talk to them, listen to them, try to understand their priorities and their concerns. We want trust? We have to earn it every day. I know we can.

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🚀 Congratulations to my younger brother, James Gray, and the entire team at Biography Films for their impactful work in the fight against skin cancer! 🌟 Last year, Biography Films collaborated with Sydney-based plastic surgeon Dr Leo Kim and his incredible patients to raise awareness about the dangers of skin cancer. This 5-minute short film dives deep into the personal experiences of those affected, highlighting not just the medical challenges but also the emotional ripple effects on families. In this film, Dr. Kim, his dedicated team and three brave patients shared their journeys through diagnosis, cancer removal and the aesthetic surgeries that followed. Their stories are a powerful reminder of the resilience of the human spirit and the critical importance of skin protection. 📊 Skin Cancer Stats: Australia has one of the highest rates of skin cancer in the world, with approximately 2 in 3 Australians diagnosed by the age of 70. 🇦🇺 Globally, skin cancer remains one of the most common cancers, with millions of new cases diagnosed each year. 🌏 These statistics underscore the urgent need for awareness and prevention. Join us in spreading the word. 🎥 Biography Films proudly presents... The Fight Against Skin Cancer 🎬 Thank you for your support! https://lnkd.in/dmkBaVn4 #skinhealth #skincancerawareness #biographyfilms #healthcareheroes #patientstories #cancersurvivor #medicalinnovation #healthcareawareness #aestheticmedicine #australianhealth #globalhealth #cancerprevention #healthdocumentary #emotionalwellbeing #medicaljourney #skinprotection #cancerresearch #publichealth #filmmaking #inspiration

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When preparing for media, I like to refine down to 3 core messages. Whether it's a 5 minute, 15 minute or 50 minute interview - simplifying my goals, audience and messages down to 3 enables me to have a clear path to get back onto, regardless of what happens when the cameras/microphones go live. Here I try my hand at being a honey salesperson 🐝 #media #mediatraining #pr #publicrelations #publicspeaking

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WARNING: AI is expected to cut traditional search engine volumes by 25 per cent by 2026 (Gartner). “If you don’t have direct traffic, then you’re in real trouble. Generative AI answering questions in search is going to be devastating,” said DMG Media's chief exec at Media & Telecoms 2024 and Beyond. I've posted about this before, but I really think a huge change is coming, which will massively disrupt PR and marketing. The rise of AI giving full answers to search queries, rather than links to websites will wreak havoc on most businesses websites (inbound) which are dependent on traditional search. https://lnkd.in/eACGA-KR

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"I coulda been a contender!" Yep, if you had put the work in. The opportunity for any of us to create our own 'media network' - to build, grow and communicate with an audience of people who subscribe to our ideas, insights and stories - it's very real. To be blunt, it's freakin' awesome! We see clever and motivated people taking advantage of this opportunity every day. But those who rise above the pack in a credible way - who act with passion, purpose and strategic intent - are also those who sustain their efforts for the long haul. But for every one of these 'success stories' - there are hundreds of others who give up while they are still at the starting line. Case in point: The many and varied LinkedIn newsletters that lay abandoned because their creators got a rush of blood to the head, started a new publication, and then promptly gave up >>> ⛔ 1 edition > published one year ago ⛔ 2 editions > published one year ago ⛔ 6 editions > published two years ago ⛔ 1 edition > published two years ago It takes toil and virtual sweat to build one's profile and reputation online (in a way that's purposeful, sustainable and respectful). You have to front up time and time and time again, delivering value, sparking conversation, engaging with people. But the pay-off is generally worth it 😎

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Not sure what Sky are doing. As Buckingham Palace report King Charles’ encouraging recovery progress, SkyNews Australia report “Concerns over King Charles are growing as the Monarch’s health is reportedly progressively deteriorating.” Their source? The Daily Beast. The evolution, ( some would say decay) of media fact-checking and source-dependence, together with the disinformation epidemic now poisoning social media, really has made reliable truth and dependable information increasingly hard for the public to find. This also raises the question of why SkyNews Australia. Do the media these days tend to feed the public news and angles they think they will welcome, rather than news they think may be the truth? And do Sky think a negative story about the King’s health would play better in Australia? Or is it just random news management ?

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The NZX 50 managed to eke out another gain on Friday, ending the week up 3.1%, with some chunky trading of Spark New Zealand (more than 12 mln shares) – the telco-cum-data centre developer has been beat up of late and rose for a second day. Infratil’s charmed run on bubbly data centre valuations and energy empire-building as it snapped a seven-day rally, having notched up new records. Fonterra’s Shareholders’ Fund led the benchmark index higher. The manufacturing PMI got a little less depressing today and General Mills found some willing buyers for its North American yoghurt businesses which the NZ dairy exporter’s investment bankers will factoring into their own sale ambitions. Meridian Energy rose with its latest operating metrics showing some heady inflows to its hydro dams in August. Other gentailers were off the boil today. The Real Estate Institute of New Zealand (REINZ) house sale figures didn’t offer much succor to Fletcher Building, which was down today. The house price index was down 0.8% from year earlier while sales volumes dipped and it took 50 days to sell. Developers Winton and CDL Investments were also weaker today. Rising gold prices kept a tailwind behind mining hopeful Santana Minerals Ltd, which gained 9.4% this week. Air New Zealand ended the day unchanged. Boeing’s West Coast factory workers rejected a deal and voted to strike for the first time since 2008. In FX land, the kiwi was trading around 61.80 US cts with the Federal Reserve’s upcoming interest rate review front of mind. No sign of Solution Dynamics' response to Being AI Group's takeover posturing, but you've gotta applaud the firm's chutzpah as it put Google's search in its sights... https://lnkd.in/gZAwcNwt

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