Lou Carpino

What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

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🚨🚨🚨 Attention #DMVecosystem community! Are you an entrepreneur, investor or community leader who actively attends (or hosts) in-person events here in the region? If so, we want to hear from you! 👉 Do you wish there were more ecosystem events that YOU found interesting, valuable, and fun? 📣 Then fill out — and share — this survey to TELL us what you *actually* want to experience from local events! We're collaborating with ecosystem partners to learn what people love, hate, want, and need from in-person events in the region. 🎉 💁‍♀️ We are looking to gather all perspectives in this study, but are especially interested in hearing from women, so please spread the word with your female friends and contacts. 📚 We will be sharing all of the ideas and feedback we learn from you with our community partners so that they can host and design events that more people CAN attend, WANT to attend, and LOVE to attend. ✅ Survey takes just 7 minutes, and we're collecting community responses for a week. 🚀 After you complete your own survey, please share the link with 3-5 local contacts you know. Socially pressure them, as needed. 😅 The more data we collect, the better the insights we can use! 💃 #GreaterWashington #WashingtonMetro #WashingtonRegion #DMV #techecosystem #DCtechecosystem #DCcommunity #communityfeedback #DCstartups

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Observations from Blockchain Futurist Conference 1. The Expo vs. Stage situation needs to be figured out. When I'm listening to a talk the buzz from the expo is distracting. 2. The water taxi option from downtown to Polson Pier (genius). 3. Wedding-type decor during the ETHWomen breakfast tacky. 4. Having zk knowledgeable developers/speakers at DeCC day will be key to future event success. 5. A quiet area for meetings or taking calls would be nice to have. 6. Kraken Digital Asset Exchange Krakenccinos 😘.

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So what’s next? Continuous daily authentic storytelling based on real life experiences. The nuggets of wisdom will continue. A weekly Lunchtime Conversation, IG LIVE, on Monday at 12pm EST, 20-minutes of snackable content starting on January 20, 2025. I ask you to join me in this journey. I’ve realized that I want to continue to inspire, educate and pay it forward by sharing women’s stories. 20-minutes. That’s all I ask. Tune in on Instagram @kickitbyep. Motivational quote sticker drop. I have launched Kick It By EP on Substack. Check it out. ➡️ https://lnkd.in/eU5niewY There will be a monthly motivational sticker drop for those who support the page. I’ll continue to kick it with real life experiences. Building community is so important during this time. Women supporting women that’s what it's all about. #inspire #educate #payitforward

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🚀 **New Video Alert!** 🚀 I'm thrilled to share my latest YouTube video where I dive into "How AI is Revolutionizing Marketing for Small Businesses." Discover how AI-driven tools can transform your marketing strategies, from customer insights and personalization to automation and social media management. 🌟 👉 Watch now!! Don't forget to like, comment, and subscribe for more insights! #AI #Marketing #SmallBusiness #DigitalMarketing #EdWeeksJr #TheWeeksWeekly #Innovation #TechInBusiness #BusinessGrowth

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Check out the latest @pdxmindshare mention on @BizJournalTrust: 12 transformative business roles AI will play in the next five years https://ow.ly/k6ee50SrNPl #AI #businesstips #businessadvice #generativeAI

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On Wednesday, I participated in a panel discussing the impact and future of AI in marketing. I wanted to follow up on a couple points and provide the resources I referenced. But first, a big thank you to AMA New York for hosting the All Stars event, which recognized some incredible marketing leaders doing essential and inspirational work. The future of marketing is in good hands! the couple points... * How we work, the way we sell, and the products we offer will be completely disrupted by AI. * Effectively leading multifunctional teams through this disruption requires technical skill training for every role at every level in the organization. Why? As earlier panelists highlighted, smart marketing leaders are getting "stretchy" and leaning into growth, product, and innovation roles. For marketers to effectively scale themselves and their expertise, they must learn the "new math." Yes, new math can be challenging, and yes, your kids will eventually use a calculator for it. But understanding how they arrive at an answer is fundamental to developing creative problem-solving skills and fostering creativity. I encourage all marketers to step outside their comfort zones and get some technical skills training. I'm not saying you need to become a data scientist or Python developer, but as leaders with deep experience in inspiring, engaging, and converting clients and customers, understanding data science—the foundation of machine learning and artificial intelligence—will fuel your creativity and problem-solving abilities. You'll gain a different perspective and a deeper appreciation for what it takes to realize the value of AI at scale, all while proceeding in a secure and responsible manner. I'll put the resources in the comments! #marketingai #ai Thank you Nathalie Heywood Smith (she/her/us) for capturing this shot!

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Is Science Fiction Now Science Fact? Dive into the future with Cathy Hackl groundbreaking new book, "Spatial Computing: An AI-Driven Business Revolution"! As a visionary futurist and a top-tier tech and gaming executive, Cathy unveils how close we are to a transformative era. The big reveal took place at none other than Studio B at the NASDAQ Market Site in Times Square—talk about a fitting backdrop for a book that propels us into the future of business! In her book, Cathy explores the next evolution of the internet: a multi-modal, vision-enabled AI that promises to revolutionize society. Imagine living in a world where the boundaries between digital and physical blur, creating new dimensions of interaction and opportunity. Want a sneak peek? Here's an excerpt from her launch: "We're stepping into an era where our digital interactions are as complex and meaningful as the physical. The fusion of AI and spatial computing is not just changing the game; it's changing our reality." Join the conversation and let us know: How do you think this tech revolution will impact your industry? #CreativeCareers #SpatialComputing #AI #Futurist #Tech

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What does it take for a startup to succeed in music-tech? More than Product-Market fit -- you also need Industry Market fit and Investor Market fit. I wrote about these patterns https://lnkd.in/gF4wBSfX

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Pittsburgh is a world leader in AI, and NVIDIA has taken notice. They've announced that they are investing in Pittsburgh to establish their first-ever AI Tech Community, and Governor Josh Shapiro was on hand yesterday at AI Horizons Pittsburgh as they joined Carnegie Mellon University and the University of Pittsburgh to sign an MOU making it official. Here's a quick video I shot at the event. #Pittsburgh #AI #ArtificialIntelligence #Automation

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I wrote this on 11/2/2024: We can safeguard our democratic institutions while embracing technological progress. Tune in anyways! https://bit.ly/rhasldknfs #ThinkRemarkable #RemarkablePeople

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Aligns with our experience. Moving cautiously with this is smart IMHO-->

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Excited to share insights from the CMO Series podcast, where Brad Vynalek, Jennifer Rupkey, and Ed Lovatt discuss the crucial link between firm leadership and business development. Learn about their collaborative approach driving firm success! #LegalBusinessDevelopment #FirmLeadership #BusinessDevelopmentStrategies

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Ziff Davis acquired CNET for over $100M. The new owner is betting on more digital M&A with its $670M warchest. That price is down from $1.8B CBS paid for it in 2008. And $500M current owner Red Ventures paid for it in 2020. Let’s break it down👇 ---SELLER: CNET--- • Tech news and reviews site • Drives traffic via SEO • Monetizes via affiliate links • 38M visitors in Jun 2024 • Launched 1994 ---M&A HISTORY: CNET--- • 2002 CNET Networks acquired tech publisher Ziff-Davis Inc. (different co) and ZDNet for $1.6B • 2008 CBS acquired CNET Networks for $1.8B • 2020 Red Ventures acquired CNET for $500M ---SELLER OWNER: Red Ventures--- • PE-backed marketing-turned-media company • Provides client services, owns brands, makes investments • Portfolio incl Bankrate, Lonely Planet, Points Guy, others ---BUYER: Ziff Davis--- • Vertically focused digital media and internet company • Brands incl PCMag, Mashable, IGN, Retailmenot, Lifehacker • 2010 CEO led buyout of ZD w/ Great Hill Partners • 2012 ZD sold to J2 Global, went on M&A spree • Founded 1927 as mag publisher ---FINANCIALS: Ziff Davis--- Stock price as of 10:10AM ET on 8.12… • Stock price: $41.64 • Mkt Cap: $2B • Down 38% YTD • Down 39% YoY 1H 2024 financials as of 6.30.24... • Revenue: Up 0.3% to $635M • Adj EBITDA: Down 2% to $197M • Adj EBITDA margin: Down 0.7 pps to 31% • FCF: Down 27% to $73M • C&CE: $687M ---DEAL DETAILS--- • Undisclosed • Will close in 3Q 2024 ---DEAL VALUE PROP--- • Audience is attractive to tech advertisers • Target consumers/businesses navigating tech/telecom purchases • Part of ZD digital media rollup strategy ---WHAT ELSE I FIND INTERESTING--- I'll write more about the deal in my newsetter this Friday. I'm curous to dig into financial performance trend of Ziff Davis, which we can see in public filings. Of note, its 1H 2024 performance has declined VS 1H 2023. Wonder what the key macro VS micro drivers are. I want to better understand viability of its digital media rollup strategy, and future M&A strategy, particuarly since it has $670M of cash on hand and CEO Vivek Shah said he wants to keep doing deals. --- I'm the founder of RockWater Industries. We do M&A and strategy advisory for media, agencies, and creator economy. My DMs are open.

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“The lawsuit stems from a feature introduced in 2011 called "Tag Suggestions," which Meta claimed at the time would improve the user experience by making it easier for users to tag photographs with the names of the people in the photo, according to Paxton's office. "Meta automatically turned this feature on for all Texans without explaining how the feature worked," according to the release.” #socialmedia #consent #biometric #data #consumer

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Here’s How Meta’s Hyperscape Turns Phone Cameras into Metaverse Portals

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