Tessa Burg

In the rapidly evolving world of manufacturing, staying ahead means leveraging the latest technology. My new blog discusses how AI is transforming industrial website design, enhancing user experience, and driving more qualified leads. Discover the insights now. AI for Industrial Website Design: Revolutionizing User Experience and Lead Generation in Manufacturing https://buff.ly/4cpethk

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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Regardless of the state of your business, don't neglect marketing. Oftetimes, marketing budgets are the first to get cut when consumer demand softens. I am pleased to see from this article that 40% of small and medium-sized businesses are maintaining or even increasing their marketing budgets. It’s no secret that your marketing ROI is only as strong as the plans you execute and the channels you choose to reach your target audiences. A large budget doesn’t guarantee results. Heart & Soul Marketing prides itself in being an expert in helping Challenger Brands use their limited budgets as effectively as possible to breakthrough. It’s not enough for your brand to just get noticed; brands need to form an emotional connection with consumers. Not sure how? Let us help you get the best bang for your buck. 😉 #BoutiqueAgency #MarketingStrategy

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According to Mike Treff of Code and Theory, animated logos and interactive elements on websites can effectively communicate brand stories and deepen consumer relationships. Brands that leverage motion to make their digital assets more memorable and compelling, thereby increasing user interaction and product visibility. The strategic use of motion in digital branding not only enhances user experience but also sets a precedent for how brands can creatively engage consumers in an increasingly competitive digital landscape. #BrandStrategy

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AI and predictive analytics can help you identify the most ready and capable donors. Just as important, actionable data helps you plan and direct resources - which can greatly determine your campaign success. Great insights from Andy Canada and Paul Erbes CFRE, CFRM at CASE V - VI!

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Why is video the future of #B2B marketing? 📈 Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://ow.ly/ERxU50ThL3N

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Another martech company, Backstroke, launched in Indianapolis last month. Their platform provides AI-powered customized email messages for B2C companies. While I wish them every success, the early results are good enough to make copywriters everywhere a little nervous. I mean, if AI generates email subject lines that are more successful than those generated by humans, then what is the copywriter's role? Let's take a deep breath and look at this from a different perspective. If AI takes care of the subject lines and meta descriptions, that leaves more time for copywriters to focus on actual storytelling. And that's a good thing. Copywriters are at their best when they have time to understand what makes people tick, not when they are studying ad sets and headline data. So let's let the AI do what it does best—parse loads of data to find the most click-worthy headline. And empower copywriters to get back to the business of making human connections after someone clicks.

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Here's a good success story on using impressions locally. https://lnkd.in/gKpAuWH3

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Our Victor Y. discusses how the convergence of CTV and commerce media will provide brands the ability to create more cohesive omnichannel campaigns -- via Streaming Media Magazine: https://lnkd.in/eeBMp5pn

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Kroger introduces a new media measurement model aligning with IAB standards to assess retail media effectiveness, utilizing first-party customer data for enhanced insights on media ROI and full-funnel impact analysis. #retailmedia #measurement Check it out here: https://lnkd.in/gMkp6M56

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Peak advertiser body, the Association of National Advertisers, is again telling marketers to wise up on agency trading models. But some suggest marketers, and their procurement teams, "sometimes prefer" arbitrage. More on this in the latest blog from AlikeAudience ⬇️ https://lnkd.in/gXf_PG4Y

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The next step in Bing generative search: today we’re rolling out an expansion of generative search to cover informational queries https://lnkd.in/eAtRs6W6

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Does your business struggle to access the right audiences when conducting market research, especially when your audiences are niche? Steps to Success: 5 Ways to Find Niche Audiences explores how to access the audiences you need with Cint. https://ow.ly/qMZA50Sin8J

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