Kyla Rodriguez

As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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Elevate your content game with SEO! In today's digital sea, standing out takes more than just good content—you need the right SEO strategy to ensure it actually reaches your audience. Dive into our blog to unlock the secrets to optimizing content and boosting visibility. https://bit.ly/3OrJEPe #ContentMarketing #SEO #DigitalStrategy #LinkedInTips

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#ICYMI We published our award winning 8th annual State of B2B Content Consumption and Demand Report. 📝 In this piece, Jon Steiert details 5️⃣ of the key highlights from this year's report, including: 1. Gated Content's Growth 🗝 Contrary to popular belief, demand for gated content rose by 14.3% YOY, affirming its critical role in capturing first-party intent signals. Since 2019, this demand has surged by 77%. 2. Balanced Content Strategy ⚖ Effective engagement isn’t about gating - rather, it's about striking a balance between gated and ungated content to cater to various stages of the buyer’s journey. 3. Investment Intentions 💰 Despite economic uncertainties, 35.2% of B2B buyers anticipate making purchase decisions within the next 12 months, a significant increase from previous years. 4. The Consumption Gap 🌌 Notably, the time between requesting and consuming content (The Consumption Gap) has widened to 31.2 hours, emphasizing the need for patience in follow-up strategies. 5. Rising Interest in AI & eBook Dominance 🤖 Interest in AI-related content has exploded more than 5.5x from 2022, while eBooks remain the most preferred content format, accounting for 39.5% of all content demand. For a deeper dive into these insights and strategies to enhance your content marketing, read the full blog and download the report: https://ow.ly/5u0H50Rei9x CC: Informa, Informa Tech, Informa Engage #demandgen #demandgeneration #buyerintent #intent #leadgeneration #contentmarketing #leadgen

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🚀 Great insights from Courtney Jane Acuff on the transformative potential of channel marketing! Partners like agents, resellers, and franchisees indeed play a crucial role in driving revenue and growth for enterprise brands. As highlighted in the article, creating a successful partner ecosystem involves navigating various challenges but offers substantial benefits. Thrilled to see my thoughts included in this comprehensive exploration of channel marketing strategies. Looking forward to seeing how these strategies help brands thrive! 📈🤝 #ChannelMarketing #PartnerEcosystem #BusinessGrowth #EnterpriseStrategy #MarketingInsights

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The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment

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According to the latest Bellwether report, "direct marketing [which includes direct mail, email, telemarketing, door-to-door, catalogues and SMS] shines again as spring brings recovery" 🌞 #directmarketing #dtc #directtoconsumer #homeshopping

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Introducing Unified TV Audiences - where CTV meets linear. This unique blended dataset transforms advertising insights, making sure campaigns reach their full potential. Yahoo Advertising #YahooDSP https://lnkd.in/eS6wAExu

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...with 'Tools' such as website registration address-verification; and site visit resolution, turn 0P data into actionable 1P data. ... with 'Insights' derived from audience-grading; enlist our engine and rank audiences in their propensity to engage, drop the non-responsive. Let's get started!

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Some things shouldn’t change - the way you use your data should... Data activation is the future of automotive. Fullpath ’s CDP can help  you get there. Learn more about Fullpath’s CDP here>> https://bit.ly/4flg1LS #movingon #futuredealer #itstimetomoveon

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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The U.S. Retail Affiliate Sales Index is now available, showcasing a phenomenal achievement: Buy-now-pay-later (BNPL) partners are leading the way with an impressive 65% share of new customer revenue on Partnerize! The U.S. Retail Affiliate Marketing Sales Index measures gross merchandise sales directly attributable to affiliate marketing promotions from January 1st to December 31st, compared to the same period in the previous year. Dive into the details and uncover valuable insights by downloading the full report here: https://okt.to/E28W7s #salesinsights #retailsales #BNPL #Affiliatemarketing #Performancemarketing

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The rising postage rates, influenced by various factors including USPS, are impacting direct mail campaigns significantly. Despite the cost challenges, it's evident that DIRECT MAIL WORKS for marketers. The industry dynamics are shifting rapidly, emphasizing the need for innovative solutions to optimize marketing budgets while maintaining campaign effectiveness. Adapting to these changes and exploring cost-effective mailing strategies can make a significant difference in managing escalating postage costs. #DirectMail #Marketing #PostageRates #IWCO

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Are you ready for a successful Q4? Our new blog post dives into how to maximize your marketing budget as the year winds down. Learn how to focus on high-performing channels, leverage seasonal opportunities, and make data-driven decisions to get the most out of your spend. https://ow.ly/EI7I50Ty3L7

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