Kris Magel

Mintel Consulting and Comperemedia have unveiled three key trends shaping 2025’s marketing landscape. 1️⃣ The Personalization Renaissance AI and data analytics are revolutionizing how brands engage with customers. Hyper-personalization is no longer just an option—it’s essential. - Predictive Engagement: Data-driven insights allow brands to anticipate customer needs and deliver the right message at the right moment. - Cutting Through the Noise: In today’s saturated market, consumers expect relevance. Generic marketing will be drowned out by highly targeted, personal experiences. - Efficiency Meets Impact: Smart personalization ensures campaigns are both effective and efficient, boosting performance across channels. 2️⃣ The Rise of a Female-Driven Ethos Brands are embracing the influence of women—not just as consumers but as cultural and business leaders shaping market trends. - Consumer Expectations: *Female-driven values, such as inclusivity, transparency, and emotional intelligence, are redefining brand loyalty. - Purpose-Driven Messaging: Brands that champion causes aligned with these values will build deeper, more meaningful connections. - New Leadership Models: Companies adopting this ethos internally will see stronger consumer trust and engagement, especially as female influence grows across demographics. 3️⃣ The Casual Brand Reset The shift away from formality signals a move toward authenticity, making brands more relatable and accessible to modern consumers. - Less Polished, More Real: In 2025, brands will benefit from shedding corporate jargon and embracing conversational, everyday communication. - Human-Centered Strategy: Consumers are drawn to brands that feel genuine. Marketing strategies rooted in real-world interactions will foster trust and connection. - Flexibility as a Strength: Expect more brands to pivot their identities to reflect the casual tone customers now prefer—leading to deeper engagement. Need help applying these insights? My team at BottomLine is here to support your journey—offering customized strategies to fuel growth, expand your market, and answer the question, What now?” #MarketingTrends #AI #ConsumerBehavior #FemaleLeadership #Omnichannel2025 #MintelConsulting

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How many email addresses do you have? Using them for different accounts and logins presents a challenge for marketers who want to accurately target consumers with relevant ads and offers. In the latest episode of Here’s the deal… LiveRamp's Daniella Harkins talks “identity,” and how connecting those emails (and other identifying information) is the best way to create the personalized experiences your customers crave.

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Tariffs are trending. Experience shows that already price sensitive consumers will take the hit if they are implemented. Here are some thoughts on what to expect and some ideas of how marketers can prepare for them. https://lnkd.in/exE-hTQ9

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Pssst. Marketing leaders. Nervous to ask questions about data clean rooms? Here’s a cheat sheet for you. More of a guidebook, really. We laid out “12 essential strategies for marketers” to help wrap your head around how and why you should be using clean rooms and data collaboration. All 12 are important to understand, but here are my Top 4: 1. Build Richer Audience Profiles Leverage data clean rooms to go beyond basic demographics, combining your first-party data with retailers' email datasets and purchase histories to increase your first party data and better understand your audience. That way, you can compare match rates across channels while keeping personal data anonymous, in order to discover and refine your most relevant audiences. With these insights, you can tailor ad content and campaign strategies to specific interests and lifestyles, driving higher conversion rates. 2. Personalize at scale Now that you have increased the size and wealth of your, you have a better understanding of the specific needs and desires of different segments. That allows you to craft messages that speak directly to your customers. This level of personalization not only captures attention but also fosters a deeper connection with your brand, leading to higher engagement and conversion rates. 3. Retarget high-value, in-market buyers Imagine identifying users who visited your site, downloaded your app, added a product to their cart but didn’t convert. By matching your first-party behavioral data with retailers’ audience segments, you can precisely re-target these potential buyers with a special discount or related product recommendation. Example: Mondelēz International, a large US food and beverage company, collaborated with Pinterest and Albertsons’ Media Collective to enhance their targeting for a new charcuterie board campaign. By reaching in-market consumers who had purchased other brands of crackers, they saw a 16% sales lift and a 19% lift in new buyers! 4. Verify the reach of your campaigns Keeping track of your ad campaign's reach across numerous media channels can be a real challenge. By collecting impression-level data from each media partner through a data clean room, you can get a clear view of your cross-channel delivery and start measuring the quality of your audiences. Precise targeting, with robust data, is only valuable if it's driving results. Ensure you have a solution that is providing you with robust measurements so you can quickly optimize your campaigns. Download the full guidebook and check out all 12 strategies and reach out to LiveRamp with any questions!

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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Interesting difference in the dominant reason for marketing spending being impacted for CMO's of B2B vs. B2C, especially as it relates to corporate performance being the primary driver. What do you think might be missing from this list?

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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I love these insights from Jim Lecinski that reinforce how CMOs can help the C-suite see marketing as a critical driver of business growth - because that's exactly what it is! My favorite line: "If you hand what looks like a bill to your CFO, they naturally think about ways to trim it." 💸 Jim and his colleagues point out that an annual marketing plan should read more like an investment proposal by focusing on outcomes instead of tasks. We know that good marketing teams are already really focused on measuring outcomes, so why not set your annual strategy and budget requests up this way too? 💡 https://lnkd.in/gnjh-uja

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ICYMI: As retail media networks widen their scope, is a reckoning inbound? (Marketing Dive): Peter Adams, Senior Reporter. Expanding into offsite channels could alleviate supply pressures but brings more complex considerations around margins and transparency. This year, the focus for retail media networks is shifting from onsite advertising — running campaigns on assets the retailer owns, like a website — to the offsite world, in areas like connected TV […] #DOOH #digitalbillboards #digitalsignage

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As the advertising landscape continues to evolve, don't just keep up...THRIVE 🏁 Combine the power of CTV, email, and display advertising to: 👀 Capture and hold your audience's attention 📣 Reinforce your brand message 🏎 Drive conversions LBDigital >> Third party data that doesn't suck 🥤 #data #ctv #dsp #email #directmail #identity https://lnkd.in/eEiVtYGx

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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How deep does the rabbit hole of marketing analytics go? So deep that you can’t even see where you’re going. Avinash Kaushik’s latest newsletter on calculating ROI got me thinking about how most marketing teams can’t get the last click attribution right, let alone take it all the way to channel silo incrementality, and then onwards to portfolio incrementality. His analysis highlights how complex marketing analytics can be. Data analysis is so much more than just running marketing numbers. It's about moving beyond superficial metrics to uncover the true drivers of success and optimize resource allocation for maximum impact. Staying on top of trends, embracing sophisticated methodologies, and employing advanced analytics tactics are absolutely imperative for businesses striving to stay ahead and drive meaningful results.

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Comparing MMM to MTA is like comparing apples to oranges. These approaches are complementary and together they present a comprehensive view of the factors that drive sales. This piece goes into detail about why it's critical to not rely on a single model when it comes to measurement. Unified measurement is the future and these are just a few of the benefits: • Campaigns become more efficient • Customer journeys are more targeted • Long-term marketing goals are achieved #MMA #Marketing #MarketingMix #MTA #PerformanceMeasurement

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🎙️ This week on The Big Story: Josh Walsh of BranchLab discusses why a ban on TV drug ads under the Trump administration is unlikely, despite rising scrutiny. Plus, we dive into Forrester’s new SSP wave report. 🎧 Tune in for the full breakdown!

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Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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