David Neff
Philadelphia, Pennsylvania, United States
2K followers
500+ connections
About
Why Neff? Our mission is to make you look good. We're a multi-talented, multi-faceted…
Services
Contributions
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You're brainstorming new ad concepts. How can you use consumer data without losing originality?
Analytics and data are important for success. Measurable results for clients is dependent upon innovative, creative ideation based on data. To simplify, understand the key issues/benefits that are important to the brand and customize that messaging to what’s important to your demo(s).
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What do you do if your new business needs effective marketing and promotion strategies?
Agreed. Organic social media strategy and creative should allow you to increase the visibility and thought leadership of your leadership. Complementing your organic sm campaign with paid social is usually a good idea especially for lead generation.
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What do you do if your new business needs effective marketing and promotion strategies?
Budget is everything in being successful. Budget with a specific window of time, a quarter or the year. Budget csn be determined by a percentage of top line revenue. Maybe 2 - 15% based on competition, maturity of business, or other criteria. At the end of the day, the budget should be a number that allows management/leadership to sleep well at night.
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What do you do if your new business needs effective marketing and promotion strategies?
Additionally you may want to consider the psychographics of your target demo. Does this group share hobbies, special interests or love of dogs for example? The more you know the better you can craft copy that will resonates with your target(s). This then can play an important role in the creation of an integrated campaign solution.
Activity
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Congratulations to my great friend and Bank of America colleague, Jim Dever, on his Philadelphia Business Journal 2024 Most Admired CEO Award! This…
Congratulations to my great friend and Bank of America colleague, Jim Dever, on his Philadelphia Business Journal 2024 Most Admired CEO Award! This…
Liked by David Neff
Experience
Volunteer Experience
Honors & Awards
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7
Graphic Design USA Awards
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Media Relations
PR News Agency Elite Award
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4
Davey Awards
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Bulldog PR Award
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Regan/PR Daily Branding Agency Award Winner
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Organizations
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Philadelphia Real Estate Council
Board Member
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Big Brothers Big Sisters of Souteastern PA
Board of Directors
- PresentBig Brother
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Old City District
Secretary of the Executive Board
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Philadelphia Chamber of Commerce
Small Business Counsel Board Member
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Business Clubs America of Philadelphia
Chairman of the Growth Initiatives Committee
More activity by David
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Alterra IOS is excited to announce the acquisition of 2398 Fain Street in Charleston, SC! This rail-served 32-acre property offers unparalleled…
Alterra IOS is excited to announce the acquisition of 2398 Fain Street in Charleston, SC! This rail-served 32-acre property offers unparalleled…
Liked by David Neff
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Audacy, Inc.'s SportsRadio 94WIP is proud to be the radio home of The Philadelphia Eagles. Join us all day tomorrow on air, on the free Audacy app or…
Audacy, Inc.'s SportsRadio 94WIP is proud to be the radio home of The Philadelphia Eagles. Join us all day tomorrow on air, on the free Audacy app or…
Liked by David Neff
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As I reflect on last week’s unveiling of Body Odyssey, I am incredibly thankful for the generosity of the supporters who made this exhibit possible…
As I reflect on last week’s unveiling of Body Odyssey, I am incredibly thankful for the generosity of the supporters who made this exhibit possible…
Liked by David Neff
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Yesterday, I had the privilege of speaking at Bank of America's Neighborhood Builders celebration at The Franklin Institute, honoring ACHIEVEability…
Yesterday, I had the privilege of speaking at Bank of America's Neighborhood Builders celebration at The Franklin Institute, honoring ACHIEVEability…
Liked by David Neff
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Grateful for my turkeys! Thank you for motivating me to do more each and every day. With out this team, there would be no “me”!
Grateful for my turkeys! Thank you for motivating me to do more each and every day. With out this team, there would be no “me”!
Liked by David Neff
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This past Friday, Firstrust Bank served as the presenting sponsor of the 12th Annual Jewish Federation Real Estate (JFRE) Legends & Leaders…
This past Friday, Firstrust Bank served as the presenting sponsor of the 12th Annual Jewish Federation Real Estate (JFRE) Legends & Leaders…
Liked by David Neff
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It’s small business Saturday! Small businesses are foundational to our local economy and community. They create jobs, support families, and bring…
It’s small business Saturday! Small businesses are foundational to our local economy and community. They create jobs, support families, and bring…
Liked by David Neff
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It was a pleasure returning to the classroom at SJU after 30+ years. Thanks for inviting me to speak about hospitality marketing and the Pennsylvania…
It was a pleasure returning to the classroom at SJU after 30+ years. Thanks for inviting me to speak about hospitality marketing and the Pennsylvania…
Liked by David Neff
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Five years ago today, my life changed forever when we lost our home to a fire. It was one of the toughest days I’ve ever faced, but two powerful…
Five years ago today, my life changed forever when we lost our home to a fire. It was one of the toughest days I’ve ever faced, but two powerful…
Liked by David Neff
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We are incredibly proud to be aligned with the Jaworski’s Annual Turkey Drive! 🎉 This initiative not only provides essential support to families in…
We are incredibly proud to be aligned with the Jaworski’s Annual Turkey Drive! 🎉 This initiative not only provides essential support to families in…
Liked by David Neff
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I had the privilege of moderating Brand Innovation: The Impact of Emerging Technologies on Marketing Strategy at the Philly Ad Club Impact and…
I had the privilege of moderating Brand Innovation: The Impact of Emerging Technologies on Marketing Strategy at the Philly Ad Club Impact and…
Shared by David Neff
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