Kevin Indig

How do you *really* know if podcast ads are bringing in net new customers? Sure, pixel attribution can capture 70% more podcast-attributed conversions.... But how many of those are truly incremental? Well, Podscale® partnered with Podscribe to find out... "For the large brands we work with, understanding the net-new impact of podcast ads has always been a challenge—especially when they’re spending big on other channels, too." - Natalie Kovac, CEO Podscale® Using Podscribe’s “always-on” incrementality testing, Podscale® was able to finally measure which podcast ad conversions were incremental. Meaning... They wouldn’t have converted without hearing the podcast ad. The Findings? INSANE!  ➡ 58% of conversions driven by podcast ads were incremental, meaning these customers were genuinely net new.  ➡ Up to 2.56x Incremental ROAS, securing over two and a half times return for every dollar spent on ads from net-new customers. ➡ Podcast ads drove a massive +$3.9 million in incremental revenue for some of the fastest-growing DTC brands. Want to see the full story? Check out the case study to learn how Podscale® and Podscribe made it happen → https://lnkd.in/g8_cp4v4 #podcastadvertising #incrementality #dtc #podscribe

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I’ve never really told you all what I actually do for a living, so here you go Pisgah Peaks Ventures builds & manages fractional marketing team for SMBs that are doing under 10-15 M ARR. The teams could be anywhere from 2 to 20+ individuals. Hiring for PT marketing roles can be a big drain on small businesses. They're unsure of who to hire, how to train, and they def don't want to manage them. This keeps costs in check (no office space here!) + avoids costly benefits / W2 wages. Perfect clients for us? B2B companies with 1-2 internal marketing team members Dispensaries with 2-5 locations. Soloprenuers who are scaling from 6 > 7 figures. A few years ago we started investing into other small businesses & at this point have equity in a handful of other SMBs. The goal? By 45; be able to live off the proceeds of our portfolio and golf 4X a week. To my network.... Tell us What do you do? Why do you do it? Post in the comments!

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Keeping consistent is hard. There are key decisions that drive so much of what success will end up looking like for us, but the underpinning of that success is generally some level of consistency. This is how we keep ads from going stale. This is how we leverage feedback from our product. This is how we maintain relationships . It touches every facet of work. Don't consistently test the validity of your adset? Watch the ROAS go down. Don't consistently leverage product feedback? Your iteration slows down and competitors beat you to the punch. Don't consistently maintain relationships? They won't produce fruit for you. Consistency is key. So I've not been the most consistent with this community. The best part of of being consistent is realizing that you have a starting point. Find a time and start that journey. I'll go first.

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“It’s between you and one other vendor.” After years in MarTech Intelligence, I know nothing fuels as much anxiety for vendors as a potential client uttering these words… So when you’re neck and neck for the contract, how do you edge out the competition? I recently sat down with the Operations Director at a $500M apparel and accessories retailer making this exact decision on a new CDP for one of their brands. Here are the factors he’s considering:  (Hint – save these insights to ace your next RFP!) >> CDP Option 1 << He likes how: - Easy to use - Straightforward - And effective it is And he loves its functionality: “It tags all the site stuff to help record customer interactions even if they’re anonymous. Then it works to de-anonymize them!” All in all, “it’s a great product for tracking and pushing data to the data warehouse,” he says. “Plus it’s at a great price.” But while he loves Option 1, the brand’s team is leaning toward a second option… >> CDP Option 2 << The brand’s team likes its: - Ability to test content across their site, - Collect effective data on consumer behavior, - And create a cohesive and compelling site experience. Because this brand is 100% D2C, the team cares less about de-anonymizing data and more about creating a compelling site experience with testing and customer insights. >> Bonus Considerations << Most of the retailer’s other brands are just 5-10% D2C and could all leverage CDP Option 1. Plus, one of his top goals for 2024 is to identify and quantify customer data in offline channels. So he naturally prefers Option 1. But Option 2 might be a better match for this brand’s unique CDP needs.  ___ How will this buyer decide? Ultimately, it’ll come down to the priority that takes first place for the brand and the overarching company. Tl;dr — Make sure you invest time in truly understanding your prospect's goals. Then use those insights to frame your MarTech’s value prop so it’s personally relevant to them. After working with 100s of buyers, I can tell you firsthand this is one of the best ways to win their RFP.

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I scraped 300k agencies. I’ve got things like their service, country, headcount, and more. You can filter the google sheet for “ad agencies, <100 people, in United States.” Drop in your favorite enrichment tool, grab your emails, and you’re good to go! Apollo and Zoominfo don’t have filters for “industries” like agencies. This crucial first step gets you the right companies so can write targeted cold emails. Preview it here! https://lnkd.in/dSFFaQJf

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Why did Stitch partner with Talon.One? Three main reasons... 1️⃣ In working with Braze customers, we've seen an incredible amount of pain with their existing loyalty platforms (looking at you, Punchh & CrowdTwist, Inc.). 2️⃣ The platform is 👌. The response time and the ability to customize workflows is elite. 3️⃣ The combination of Braze + Talon.One is a marketer's dream. Scale, capability and efficiency bridging marketing & loyalty together.

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Don't let your CRO strategies fall short! If your CRO efforts aren't delivering results, you might be overlooking a critical element: qualitative research. Quantitative data shows you what users are doing, but qualitative insights: ✅ Uncover user motivations & pain points ✅ Identifies root causes of behavior ✅ Guides impactful optimizations Start combining qualitative research techniques (user interviews + usability testing) with your analytics data. It allows you to deeply understand your audience, prioritize high-impact changes, and create user-centric, conversion-driving experiences. How will you implement qualitative research to drive real results?

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We're generating unmatched reply rates and engagement. Our mission at LeadSpot is to bring modern lead generation to tech. We deliver truly high-intent prospects and meetings by combining: * deep audience segmentation * endless data source list enrichment * recent purchase intent signal list enrichment * hyper-personalization at scale (legitimately) Our results are 60%+ opens 12%+ replies 20-30 meetings a month Let's goooooo! #pipeline #pipeline #pipeline

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When I started out in marketing I was really sensitive. Really thin-skinned. I was wounded by feedback (especially late feedback) that was anything less than a pat on the head for being great. I was incapable of hearing criticism of any work I had done as anything but a damning of my character. I realize I don't come out very well in this story. That's ok. This isn't really about feedback. It's about learning to collaborate. Because somewhere - I honestly don't know where or when - I learned to listen (a bit). I don't think I'm perfect at it (who is?) but I stopped bristling at an alternative approach and started to rule it in. Is that idea valid? Is it better than my original idea? I've heard some things about how some really successful companies operate on a 'best idea wins' approach. In other words, it's not hierarchical, anyone with a good suggestion can put it forward. Sometimes the people that cause the most friction are the ones that get the most done because they spark us all into action. If you want to dive into better collaboration without the huge emotional journey I highly rate Neil Stoneman's post tagged below. Also tagging Hilton Barbour as someone who (dare I say relentlessly?) challenged me back in the day and made me stand on my own feet to better defend my views but also accept an outside view. #b2bmarketing #b2bstrategy

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Ya'll know I love meeting smart marketers :) I was introduced to Sean Grabowski through Alvin Ding and we immediately hit it off. Sean and I share a lot in common- from our interest in meditation and mindfulness to our passion for constant innovation in business. He got his start managing large search accounts at GroupM and Mindshare before transitioning to start his own agency- Keepers Digital Marketing. What impresses me about him the most is his focus on personal wellness and how he leverages systems, AI, and human capital to achieve his business goals. Some key takeaways from the conversation: ✅ AI and automation are reshaping ad management- quickly. Marketers should allocate time to experimenting with new solutions as things like Chat-GPT become foundational. ✅ Expectation Management can make or break business relationships. Agencies need to give realistic expectations to clients and be comfortable with pushing back when necessary. ✅ External Factors are often overlooked when forecasting. Ad platform fluctuations due to competition, algorithmic changes, and macroeconomic conditions need to be managed against when developing media plans. This one is a great listen for marketers who are looking to stay ahead of the curve as we move toward a new world of media buying and business management. -- 👋 Follow me for media mix optimization content ♻️ Repost to share with your community

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Klaviyo's annual benchmark report is here, and it's a goldmine for retention marketers! Here's a quick summary of what you can expect to find: 💬 - Invest in SMS ⚙️ - Automated Flows are driving growth faster than consistent campaigns. 🤖 - Ai is everywhere. (We already knew this) For more details and industry benchmarks, check out the report here: https://lnkd.in/e2AYTYVs. Don't miss out on these nuggets of information! #benchmarks #email #retentionmarketing

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Customers of SparkLayer B2B regularly tell us what features they'd like and need, and one feature request has surpassed all others by a country mile… today our team just made it available 🎉 B2B discounts! Think coupon codes, order-level discounts (spend $1,000 and save 10%), free products, and promotions based on meeting specific requirements (e.g. a discount for VIP customers only). It’s quite possibly the most complex thing we’ve built within the team. How brands manage B2B pricing can be mind-boggling to begin with… try adding a discount engine on top of that 🤯 I genuinely believe this now makes pretty much ANY B2B pricing requirements possible using SparkLayer as the B2B platform for brands. If you’re interested in the backstory of how we’ve incrementally tried to solve B2B pricing over the years and what our new Discount Engine now makes possible, head over to the post below. 👉 https://lnkd.in/eFadx2Kp ========== I’m curious to know - what are some of the most complicated B2B pricing requirements you’ve seen? And I'll see if SparkLayer can solve them!

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A very good model for impact and compensation in data jobs.

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What The Heck Does Go Trellis Do? TLDR- Within Amazon and Walmart we help reduce spend, increase your revenue, streamline and automate your Sponsored Ads, DSP and Dynamic Pricing. All while saving you money and time using AI and Automation. (with the perfect amount of human touch) We believe in transparent pricing and only billing you for platforms or services you use. Your success is our success. As cheesy as it sounds we truly care about you and aren’t trying to milk you for every single cent we can. Long version- Here at Trellis we believe brands need to do 4 things well on Amazon and Walmart marketplaces to grow profitability: 1. Advertising 2. Promotions 3. Pricing 4. Content Trellis’s eCommerce merchandising platform is built to help brands automate and execute on the 4 pillars of merchandising listed above to drive profitable growth (volume and margin) on eCommerce marketplaces. Trellis advertising software is built using the latest advances in AI and supports multiple algorithms that helps brands launch new products, optimize for ROAS performance while maintaining sales velocity and drive market share growth through advertising. Trellis’s out of the box supports all the ads products offered by Amazon & Walmart. Furthermore, Trellis platform offers advance features like product categorization, TACOS at product/category levels, target harvesting, day/week parting and AMS. Trellis Pricing module is built to help brands gain market share and drive additional margin through automation of product pricing that reacts to changing marketplace conditions. Brands are able to build pricing automation to profitably merchandise by dynamically adopting product pricing to effectively maintain and grow margin for the following use cases: 1. Margin & Volume boost 2. Seasonality 3. Clearance 4. Maintaining and improving BSR rank 5. Stock-outs Trellis content module allows brands to build high performing product content by utilizing search queries, search volume and performance data sets. Trellis reduces the friction to building high performing product content by simplifying brands ability to change the content within the platform and pushing it to the marketplaces. Trellis ability to collect and analyze data set across adverting, content and pricing gives it the unique ability to gain insights into potential performance of deals and promotions. Trellis’ promotion module helps brands plan their monthly and quarterly promotion plans and bring predictability to sales and margin performance. Trellis utilizes its dynamic pricing models to helps brands build promotion models that drive profitable growth.

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Daily deals. Weekend-only promos. Mid-week launches. It's BFCM season. Shogun’s "day of week" personalization attributes empowers merchants to show day-specific content on their online storefront. Additionally, our content scheduling feature allows for fine grained control for when a page publishes and unpublishes; specific to the date, hour, and minute. Merchants can schedule content once and let Shogun handle the rest—no code, and no staying up until midnight to hit the publish button. Here’s how it works. #bfcm #ecommerce #personalization

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I heard my new favorite term this week: "𝗘𝘅𝗰𝗲𝗹𝘆𝗺𝗽𝗶𝗰𝘀" Where companies do handstands, backflips, and workarounds to get GTM pipeline/funnel data in a reportable format using Excel. If you're past Series A, >$10m ARR, and have ambitions to grow revenue/headcount/etc quickly, you shouldn't be living in spreadsheet hell and doing "excelympics." You really need reporting in your GTM systems to work and not perpetuate a process of: • Pulling loads of different reports into an Excel file • Doing a load of weird stuff to build a useful view of conversion/velocity • Having no one know actually how it works and no ability to repeat the process each month/quarter Put all that busy work into actually fixing the root problem: Your data and process (within CRM and MAP). #gtmoperations #revenueoperations #marketingoperations  

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Most DTC brand growth stagnation today is due to a strategic misdirection over the last several years... Focusing on acquiring the cheapest customer, instead of the most valuable.

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