Keith Weinberger

A 2019 study by the British Office of National Statistics labels 65-79 year old people as “the happiest age group” that tends to prioritize positive things over negative ones. Here’s an article provides some interesting data describing how positive information moves older consumers. #MarketingAndAdvertising #LongevityEconomy #Seniors https://lnkd.in/geh-bgjt

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Our latest shopper marketing research highlights a growing trend: consumers are buying in bulk and splitting the bill as a way to beat inflation. https://lnkd.in/dgMUR_zX #shoppermarketing #commercetrends #thoughtleadership

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Our approaches to authenticity should evolve just as the dynamics of consumer trust do. With core values still solidified, retailers engaging in new directions leads to greater potential. This focus doesn't rely on a continuous quantity of content to remain relevant, but a commitment to quality experiences that can still adapt and expand. #ConsumerTrends #RetailTrends #Commerce

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Some thoughts about private label in my latest Op-Ed. Be sure to also ask about our Private Label webinar filled with all sorts of actionable intelligence powered by our growing #commerce #data set! Thank you Retail TouchPoints. #marketing, #advertising

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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May's retail report reflects a bright uptick in consumer confidence and spending. As summer approaches, we see significant resilience and optimism in the market, influenced by positive job growth and robust consumer spending. Take a look at my latest blog to see how these dynamics are playing out across key retail sectors.

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Ready to create a buzz around your brand? Here are four innovative ideas designed to elevate your CPG promotions.

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The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment

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If you think it's been a tough environment for CPGs, buckle in. This 1-pager highlights the five market forces disrupting the industry and provides actionable insights on how to turn them into competitive advantages. #CPG #Retail #Consumer #Commerce Interpublic Group (IPG) Inc. Magazine

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Exciting news today: Yahoo DSP advertisers now have seamless access to Kroger audiences! We believe in the power of precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Our purchase-based data with flexible buyer controls is the new model for leveraging first-party data and reducing programmatic advertising waste. Read more here: https://lnkd.in/g_aUBEVM

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The National Retail Federation is forecasting modest holiday retail sales growth between 2.5% and 3.5% over 2023. Like other forecasters, NRF expects the primary contributor of overall retail sales growth will be online shopping - which are included in the total and will increase more significantly between 8% and 9%. For bike shops wanting seasonal growth - having an effective ecommerce website will be crucial for capturing consumer search traffic and participating in the faster growth channel online.

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The need to crafting an integrated marketing approach may sound straightforward, but executing it can be challenging especially in larger organization. In many circumstances, companies prioritize short-term gains over long-term sustainability. Having navigated diverse corporate landscapes, I've learned that developing a robust integrated marketing strategy demands meticulous planning, collaborative partnerships across departments, and a shift in mindset from individual channel victories to overarching marketing ROI. A recent article featuring J.M. Smuckers' CMO, Gail Hollander, resonated deeply with me. She spearheaded initiatives to revitalize iconic brands like Jif and Meow Mix. Hollander emphasized the importance of integrated teams devoid of silos, where every facet, be it media, data, or social, seamlessly intertwines. This holistic approach fosters synergy, ensuring that the business thrives today while safeguarding brand vitality for tomorrow. #integratedmarketing #CPGmarketing #brandmarketing

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When EMARKETER uses MikMak data to analyze market share winners in Beauty, Personal Care, and Grocery, it's clear our data has set the industry benchmarking standard! Read their full report here: https://lnkd.in/gdZ7Tc7M

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Does your brand message sound like everyone else's? Check out my latest article on creating an effective brand positioning. #boating #boatingindustry #marinemarketing

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Introducing Walmart Connect's in-store measurement capabilities: Discover Skai's how-to on bridging online advertising and offline sales and the 3 key metrics you should focus on: https://okt.to/Hp89Bn

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And here comes another edition of our Middlemen Podcast: Episode 5 overall and Part 2 of our 3 parter on retail media titled "The Current State of Retail Media" from Tom Limongello and myself. Last week in Episode 3, we explored the origins of retail media and next week we'll look ahead and make predictions about the future of retail media. Back to this week's discussion where we touch on - Costco's recent retail media announcement - The movement for retailers to inhouse existing adtech from companies like Kevel, Criteo, TTD and others. - How the Quotient Alumni Network seems to be the connection point across all retail media efforts - And a rant from yours truly about how everyone is misusing the network moniker with retail media

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There’s a reset going on in consumers’ minds. 🧠🧠🧠🧠 Consumers have absorbed news about inflation 💸💸💸 and have been willing to pay more for the goods that they want, particularly in food, beverage, and personal care — but there are signs of even more price resistance and shifts in buying habits. So it's no surprise that companies are reducing staff. And the first departments getting hit are creative and marketing - the primary fuel for your sales "machine". Here’s the thing: Your internal team may be gone (or a lot smaller than it used to b), but the work, the marketing initiatives, the expectations -- are still there. When internal resources disappear and the folks who are left, have a 4x workload, how do you get it done????? Find out why now is the time to make some bold moves, and how to use strategic partners like Retail Voodoo to pivot quickly while managing your budgets. https://lnkd.in/geywhW2y #inflation #partners #marketing #design #strategy #CPG #packaging #foodandbeverage #personalcare #retail #retailvoodoo

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