Katrina Klier

📢 Upcoming Webinar: Mastering Subscriptions! Get to know the essential Best Practices and KPIs Curious about how to thrive in the subscription market? Whether you're just starting out or looking to refine your approach, this webinar is designed to equip you with essential insights and practical strategies for success. Here’s what you will learn: -Market Benchmarks: Understand the current subscription market size and potential -Popular Models: Discover which subscription models win customers -Effective Onboarding: Keep your customers engaged from day one -Managing Churn: Learn tactics to transform customer retention - -Key KPIs: Focus on the metrics that really matter Our experts, Anne Cecilie Pape, Senior Marketing Manager, and Jonas Nygaard, Director of Growth at Subscrybe, will guide you through. 📅 When: November 19th, 10:30 AM (CET) 🔗 Sign up here: https://hubs.li/Q02WqQP00 #Webinar #MasteringSubscriptions #SubscriptionSuccess

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Adtech powered by AI can increase efficiency and scalability for campaigns unlike we’ve seen before. However, one area that it’s going to have a challenging time replacing and likely won’t ever replace is the empathy and understanding of the human marketer. Humans are still better creative storytellers and can tap into the cultural nuance far better than AI. This is not about pinning one against the other. It’s about pairing each one’s strengths for better campaigns all around. A true balancing act! #Adtech #AI #MarketingStrategy

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I am delighted to announce that my insights on adapting marketing tactics in response to evolving consumer behaviors have been Featured in the latest issue of CMO Times. In the article, leading CMOs discuss the importance of agility in marketing strategies and how to stay ahead of the curve in an always evolving market landscape. My opinion: prioritize personalized engagement with decision makers, which will always outperform conversational AI. Thank you to the CMO Times team for this opportunity! #Marketing #CMO #ConsumerBehavior #Innovation #Leadership

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CEO's Perspective - as predicted by The AICX Institute in 2023, CEOs in 2024 are growing impatient with their AI Teams as 85% of POCs have failed to make it to production. Additionally, CEOs are bogged down by complex scaling issues such as AI interpretability, privacy, governance and quality of data feeding AI systems. If you are attempting to operationalize AI personalization, join the AICX Institute today - membership is FREE to individuals. The Institute's patented MET-A scoring system reduces implementation risk and cycle time to personalization @ scale across the Enterprise. The Institute is the thought leader in defining the new sector of AICX, the AI-powered customer experience. aicxinstitute.com https://lnkd.in/g86MhJyY https://lnkd.in/gGYcGAM2 https://lnkd.in/gkVWYRav #cx #AICX #ai #personalization #martech #marketingautomation #data #aimarketing #aipersonalization #generativeai https://lnkd.in/gWUTfpQ6

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Alisha Lyndon published this great article in Forbes earlier this year. Do the predictions hold up? Yes! From the conversations and research we've done at Enlyft, B2B organizations are putting increasing focus on 'ABM.' But we're also finding that many GTM teams still struggle to predict right accounts to focus on that truly match their ICP (and not just a firmographic cut). In some cases, building out AI-based predictive models is the answer. For others, it's leveraging unique data to enhance their current modeling and scoring efforts. Regardless, GTM teams need to make predictive models a priority. Ping me if I can share some examples of the work we do 👋🏻 #Enlyft #RevOps #Marketing #ABM Momentum ITSMA

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Everyone keeps wondering why the average CMO tenure keeps getting shorter. I believe, at the heart of it, there's a communication gap. Marketing has become more complex. But a big part of our job is to provide clarity. When marketers start using jargon and acronyms, it can sound to board members and other C-level execs like they are speaking a foreign language. Likewise, marketing leaders often fail to link their work back to core financial metrics, or to go the extra mile to explain clearly how their efforts (and budget) impact revenue. Fortunately, there's a lot we can do to remedy this. Grateful to The Drum for featuring my advice on this topic, along with some of the things we do at Zappi and with Sumeru Equity Partners to bridge the gap. https://lnkd.in/eNcbw_bx #marketing #cmo

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My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

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💡 SaaStr #CMO Brunch Highlights: Key Insights for SaaS Leaders💡 Thank you Carilu Dietrich for putting together such an incredible lineup of marketing leaders at today’s CMO Brunch🙏🏻 Here’s a summary of my key takeaways from each session. 1. The State of the SaaS Market: Benchmarks for Planning Ray Rike CEO of Benchmarkit kicked off the brunch discussing the Net New CAC Ratio (cost of acquiring a new customer relative to their revenue in the first year). “If your ratio is below 1.0, you’re overspending.” A healthy range of 0.75 to 1.25 ensures scalable, profitable growth into 2024. This ratio is key for planning marketing investments in 2025. 2. CMO’s Guide to Nailing the Board Meeting Chandar Pattabhiram and Stacey Epstein highlighted the need to focus on business outcomes. “Board members don’t care about top-of-funnel metrics; they care about ARR and CAC.” Aligning marketing spend with measurable results builds trust and drives faster budget approvals. 3. GTM: How to Align with Your CRO and Drive Pipeline Sydney Sloan, Lisa Horner and Claire Darling stressed that organizations with sales-marketing alignment generate 208% more revenue. “There should be no daylight between marketing and sales.” Transparent communication and shared pipeline goals are critical for success. 4. Changes in the Marketing Landscape: AI, Social Search, and Content AI dominated this session led by Diego Lomanto Kady S. Katrina Wong, with 30-50% higher conversion rates reported by CMOs who leverage AI for personalization. AI-driven content creation and real-time customer insights are now essential tools to transform engagement strategies for 2024. 5. FY25 Strategies for Growth Robin Daniels shared some key discussion topics that should top of mind for CMOs to better approach FY25. These 3 are actually the ones that matter most imo: - Brand Marketing: “Companies that invest in brand during tough times emerge stronger.” - Customer Marketing: Retention and advocacy are central. “Customers are your best marketers!” - People: Motivated, aligned teams are critical to executing growth strategies. The #SaaStrAnnual2024 CMO Brunch offered invaluable insights for driving growth and efficiency in 2024. From mastering AI-driven personalization to aligning with sales, these takeaways are essential for any marketing leader. Let’s connect to discuss how these strategies can shape your #SaaSMarketing plan! #MarketingLeadership #GrowthStrategy #SaaStrAnnual

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Looking for summer reading? Catch up on essential insights on leveraging GenAI for maximum impact. Explore GenAI's Potential with RAG with our recent blog post. Get help sayinv goodbye to outdated results & long prompts and learn to: 🎯 Boost LLM accuracy, reducing errors. 🔍 Tailor results with real-time data. 📈 Future-proof with ongoing RAG advancements. Check out the post and companion on-demand webinar for insights and code samples. <https://gag.gl/EAzwqS> #GenerativeAI #DataScience

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True Value: What Investors are Missing About Vimeo's Potential. Check out this informative article from Anita Ramaswamy at The Information.

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Thrilled to share a snippet from my recent podcast appearance on "Fractional CMOs and the 90 Day Win," hosted by Dean Waye of Winston Writes and also featuring insights from Carolina McCulloch of CMO Arkitechs. https://lnkd.in/eNaqc4Df Here we are talking about the unique role of Fractional CMOs and the impactful goal of leaving a startup company in a stronger position than when we joined. We discuss how bringing in a Fractional CMO can catalyze the implementation of effective strategies and the importance of setting up the right team dynamics for sustained success. Stay tuned for the full episode being published soon. #Leadership #FractionalCMO #BusinessGrowth #StrategicMarketing #PodcastSnippet

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For marketers and advertisers, AI technology is THE unavoidable conversation, and for good reason. Based on a 2024 Basis survey, “87.9% of marketers believe AI will radically transform digital advertising in the next three to five years.” You better believe we have to take notice! So we know that agencies and brands alike are ready to invest but where exactly are they investing? This is the big question and Clare McKinley has the answers! In this recent blog, Clare pinpoints where the valued investments are right now in AI for marketing organizations and how they’ll deliver returns. #Marketing #Investment #Technology

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The first 10 episodes of the Deep Dive into *hyper-soul" a sci-fi world-building novel from John Oakley McElhenney https://lnkd.in/gN3JUMFj #podcast #ai #generativeai

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For decades, marketers have organized events to build and nurture valuable connections with both existing and potential customers. Yet, despite events being a cornerstone of marketing, there’s often a gap between the objectives of executive leadership and the expectations of attendees. Event marketers face the challenge of striking a balance that meets everyone’s needs. Fortunately, there are strategies to align business objectives with attendee expectations, creating impactful and engaging events that offer lasting value. With the right approach, it’s possible to harmonize the goals of leadership with attendee satisfaction, ensuring a successful and memorable event. Check out my contributed article in MarTech Cube, linked below, to learn about achieving the perfect balance. https://lnkd.in/ep9qFzhF

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🚀 Navigating the Generative AI Revolution in Marketing: The DARE Approach As we at TrueVoice engage with leaders in large enterprises, a common theme emerges: CMOs and senior executives often lack a structured approach to begin their journey with Generative AI. The potential is clear, but the path forward? Not so much. Enter the DARE framework, a simple yet powerful tool developed by Professor Oguz A. Acar, Professor of Marketing & Innovation at King's College London. This framework offers a methodical way to "dip your toes" into the world of Generative AI: D - Decompose: Break down marketing roles into specific tasks. A - Analyze: Assess each task's AI potential and associated risks. R - Realize: Prioritize your AI transformation efforts. E - Evaluate: Continuously reassess and adapt your approach. What's particularly compelling about this framework is how it aligns with recent insights from thought leaders like Ethan Mollick. Both emphasize that successful AI adoption shouldn't start as an IT project, but rather leverage the latent expertise across your organization. Key takeaways from Prof. Acar's approach: 1️⃣ Start small, but start smart. Identify low-risk, high-opportunity tasks for initial AI experiments. 2️⃣ Embrace iteration. The AI landscape evolves rapidly, requiring constant reevaluation. 3️⃣ Address the human element. Communicate clearly about AI's role in augmenting, not replacing, your team. 4️⃣ Balance opportunity with risk. Some high-reward tasks may require careful risk mitigation strategies. For leaders in regulated industries, this framework offers a pragmatic path forward. It allows you to harness AI's potential while navigating the unique compliance and risk landscapes you face. Ready to DARE? Read more about Prof. Acar's framework in the article below. How is your organization approaching AI adoption in marketing? Are you using a structured framework? Want to learn about how TrueVoice is integrating Generative AI into our growth marketing services? Request a discovery session: https://lnkd.in/g3fmcF5g #GenerativeAI #MarketingInnovation #AIStrategy #RegulatedIndustries #TrueVoice https://lnkd.in/gba_x9vD

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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GET IMPORTANT BUSINESS INSIGHTS AND INSPIRATION from a serial entrepreneur, TEDx Speaker, Executive Coach and Author of several books, Marylene Delbourg-Delphis, who is directly involved in areas that matter to every single company today: #ArtificialIntelligence, #BigData Storage and Analytics, Business Process Management and #DigitalTransformation, Virtual and #AugmentedReality, #Healthcare Systems, #CloudManagement, Lean #SupplyChainManagement, Platform and architecture independent data interchange, #SocialMedia, Search Engine and Web Site Marketing Optimization, Database Management Systems, #TalentRecruiting-Management and Engagement, etc. Listen to a wonderful conversation full of precious insights and advice for entrepreneurs and business leaders. Enjoy, share and spread the good! https://lnkd.in/gi7XhEXU

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